—Joe Goldberg

BMC Software

Accelerate EDW Modernization with the

Hadoop Ecosystem

by 202040 Zbytes

Clickstream

Geolocation

Web Data

Internet of Things

Docs, emails

Server logs

ERP CRM SCM

3

CostProhibitive incremental costs for existing data, let alone handle new data sources.

Limited Data & InsightsData not available or siloed.Many applications do not have required data.

ComplexityMore data, more users, and more tools create complexity.Balance business agility with security and governance.

Traditional Data Architectures Under Pressure

Enterprise Data Lake

Big Data Ecosystem

© Copyright 2014 BMC Software, Inc.

6

Much of the Workload is Batch

A common approach for building and running batch to deliver modern data architectures creating business value

Single view across complex environments

Self Service for all users

Support Modern Application Delivery

Adaptable for new applications

Enterprise grade

Batch Platform

AUTOMATION AS A COMPETITIVE WEAPON

Collect sentiment on social media and from product-generated usage data. Leverage data to promote the brand, ensure quality support to encourage usage and fill new customer needs.

Continuous Product & ServiceExcellenceDeliver market-leading mobile camera technology and delight customers with world-class customer service.

10

Maximizeper-CustomerRevenuesNeeded to integrate POS, Gaming, Guest, Hotel & Mobile phone data to cross & up sell lodging, gaming & resort servicesSOLUTION:Accelerated by 25%, projects to ingest, collate and analyze data in Hadoop to derive customer behavior insights to drive targeted and personalized marketing campaigns and offers.

11

“With native integration for Hadoop, Informatica, databases, and many other applications, Control-M greatly accelerates the deployment of our business critical Data Governor Platform, saving time, money, and speeding up the value realized from our Big Data investment.“

Accelerated Time to Value

Uptime PromiseConnected VehiclesKeep vehicles on the road by:• Real-time vehicle monitoring• Knowing the vehicle and

customer• Over-the-Air ReprogrammingSOLUTION:Leverage customer CRM and ERP manufacturing data combined with telematics data streamed from vehicles• Repairs in 1st 3 months at record lows• Dwell time reduced 50%

Santander banks on BIG DATA as-a-serviceEnable 360 view of customer and bank operations by combining cross-function business data previously held in silos

SOLUTION:A company-wide repository built on a private cloud coupled with much faster data ingest across a complex application fabric consisting of traditional and Big Data components.

© copyright 2015 BMC Software, Inc.

Stand 07@BMCSoftware

@BMCControlM@GoldbergJoe