1. ITAM 2015-2020:The Evolving Role of the IT Asset ManagerJon HallLead Product Mgr16th October 2014 Copyright # 9/15/2014 BMC Software, Inc

2. Agenda1. Introduction: The Evolution of IT Assets2. Hybrid Cloud, DevOps and Extreme Agility3. The impact of Software as a Service4. The Internet of Things Copyright # 9/15/2014 BMC Software, Inc 3. Introduction Copyright # 9/15/2014 BMC Software, Inc 4. Defining an IT AssetLiterally, a valuable personor thing that is ownedAssets will often appear on abalance sheet as items to be setagainst an organizationsliabilities Copyright # 9/15/2014 BMC Software, IncThe ability of an Organization,person, Process, Application,Configuration Item or IT Service tocarry out an ActivityA generic term that includes ITInfrastructure, people, moneyor anything else that might helpto deliver an IT Service.ITIL version 2 ITIL Version 3Any Capability or Resource of a Service Provider 5. Role of the IT Asset Management function (IAITAM) A primary point of responsibility for maintaining life-cycle managementinformation for IT assets throughout the organization Policies, standards, processes, systems and measurements Risk, cost, control, governance, compliance and business performance Integrates the physical, technological, contractual and financial aspects ofinformation technology Copyright # 9/15/2014 BMC Software, Inc 6. The evolution of IT Assets - a simplistic historyThe PC RevolutionPhysical machines.Point installs.Install-based licensing. Copyright # 9/15/2014 BMC Software, Inc+Virtualization +The digital enterprise2015-1985-20052011-20142005-2011Virtual machines.Network deployable software.Capacity-based licensing.+Cloud and mass mobilityIndustrial virtualization.Mass-mobility and BYOD.Usage-based licensing.Hybrid cloud.DevOps.Internet of Things. 7. Hybrid Cloud, DevOps, & Extreme Agility Copyright # 9/15/2014 BMC Software, Inc 8. Delivering Hybrid Cloud services Copyright # 9/15/2014 BMC Software, IncPrivate CloudLocation APrivateCloudLocation BInfrastructureCloud Service GovernorLicenses &EntitlementsCapacityCosts and BillingPoliciesConsumerConsumer 9. Defining Hybrid Cloud services Copyright # 9/15/2014 BMC Software, IncCloudServiceOfferingFunctionalelementsStructuralimplementationsCustomeroptions 10. Each service may deploy different Assets and contracts Copyright # 9/15/2014 BMC Software, Inc4 x Dedicated Server4 x Private Cloud VM2 x Amazon AWS instance4 x Amazon AWS Instance1 x Amazon AWS InstancePerpetual Core-based licensePerpetual Core-based licensePer-User Subscription LicenseEnterprise Hot-Standby LicenseEnterprise Developer License3 year review1 year review1 year review1 year review6 month fixedGOLDSILVERBRONZE 11. There are still Physical Assets! Copyright # 9/15/2014 BMC Software, IncPrivate CloudVirtual serversinstancesPhysical hosting layer 12. What characteristics of Cloud systems are important toITAM? The usual things! Including Costs and payments Dates Ownership Licensing Service context Copyright # 9/15/2014 BMC Software, Inc 13. Applying the Asset Management lifecycle to CloudRe-HarvestRetire Copyright # 9/15/2014 BMC Software, IncSelect & ProcureProvision & RecordDeployDiscover& ReconcileAudit & MonitorMaintain &Support 14. Traditional point in time discovery has blind spots Copyright # 9/15/2014 BMC Software, Inc=EveningdiscoveryjobMorningdiscoveryjobDatabaseServerAdditional capacityallocated to meet peakdemandReportingServerReporting server spun-upfor daily report job 15. Peak usage license models Copyright # 9/15/2014 BMC Software, Inc504030201002am 6am 10am 2pm 6pm 10pmDiscovered CPUs 8 Peak CPUs 35Example: For uncapped virtualpartitions, IBM typicallyrequires you to license Thehighest actual number ofOnline Virtual ProcessorsYour actualliabilityWhat yourdiscoveryseesCPUsWhat yourdiscoverysees 16. New touchpoints for Cloud-focused ITAM (examples)Lifecycle Phase Traditional ITAM Hybrid Cloud ITAMSELECT & PROCURE Copyright # 9/15/2014 BMC Software, IncService CatalogAsset Inventory StoreCloud Service CatalogPROVISION & RECORD Goods Receiving Team CLM Service GovernorDEPLOYHardware technicianServer AutomationVirtual HypervisorCLM Service GovernorDISCOVER & RECONCILE Discovery AgentCLM System Data InstancesDependency Mapping3rd Party API data 17. New touchpoints for Cloud-focused ITAM (examples)Lifecycle Phase Traditional ITAM Hybrid Cloud ITAMAUDIT & MONITOR Copyright # 9/15/2014 BMC Software, IncPhysical AuditInstall/capacity based license managementCLM System Status DataVendor ReportsHybrid capacity/subscription licensingMAINTAIN & SUPPORTMaintenance WindowsSupport Contracts at visible Asset levelInternal ITSMVendor maintenance windowsSupport Contracts on underlyingdevices Vendor ServicesEND OF LIFEPhysical decommissionData and application transferAutomated decommission End of contractData repatriation/transfer to new serviceRE-HARVESTDevice or component cleanup/reprovisionLicense reclamationCapacity reallocationSubscription termination 18. BMC enables Hybrid Cloud Asset Management today! Copyright # 9/15/2014 BMC Software, Inc 19. DevOps (a portmanteau of"development" and "operations") is amethodology of softwaredevelopment.It emphasises communication,collaboration and integrationbetween software developers andinformation technology operationspersonnel(Wikipedia) Copyright # 9/15/2014 BMC Software, IncRelease EventTimeRelease EventTime 20. Standard IT deployment model Releases run into Operational Controls Release Process is slow, manual and error prone BUT its visible, predictable, and a useful Asset Management inputBusiness Development Operations Copyright # 9/15/2014 BMC Software, IncAgileReleaseEventControlled ReleasesLarge single projects 21. The DevOps response Building Bridges with DevOps Methodologies DevOps teams, Infrastructure as Code, Toolchains Cloud Environments for Dev/Test Challenges traditional Asset Management methods and tools Copyright # 9/15/2014 BMC Software, IncAgileBusiness Development OperationsAgile developmentRapid deployments 22. Issues for Asset Management Multiple environments. Moving assets. Faster changes & releases. Cant rely on basic discovery tools. Silos Copyright # 9/15/2014 BMC Software, Inc 23. We find that some of thegroups building out the cloudoften inadvertently becomethe asset managers.People can accidentally takeon the role of assetmanagement withoutintending to.Anthony Hillier, CTO of CiRBA, quoted in CIO.com,April 2014 Copyright # 9/15/2014 BMC Software, Inchttps://www.flickr.com/photos/kh-67/4892949459/ 24. The impact of Software as a Service Copyright # 9/15/2014 BMC Software, Inc 25. By 2016, about 25% ofnew business softwarepurchases will be service-enabledsoftware Copyright # 9/15/2014 BMC Software, Inc 26. SaaS Sprawl Copyright # 9/15/2014 BMC Software, Inc34%48%0.60.50.40.30.20.10.2010 2013Does your business havemore cloud services than itneeds?SkyHigh Cloud Adoption and Risk ReportQ3 2013. 27. SaaS Sprawl Copyright # 9/15/2014 BMC Software, Inc545626759 738800.700.600.500.400.300.200.100.0.2013 Q2 2013 Q3 2014 Q1 2014 Q2The number of cloudservices used by eachenterprise varies from 327to 3,201.SkyHigh Cloud Adoption and RiskReport Q2 2014. 28. You can be non-compliant with SaaS Prohibited geographies Sharing user accounts Allowing systems to pose as users Providing access to non-employees Copyright # 9/15/2014 BMC Software, Inc 29. Cloud Computing did notend license complianceworries, but rathercreated new onesBSA (The Software Alliance), November 2013 Copyright # 9/15/2014 BMC Software, Inc 30. Key issues for Asset Management New license models, more user-focused. Traditional discovery doesnt detect SaaS usage External inter-connections Decentralized financials A key shadow IT risk area Copyright # 9/15/2014 BMC Software, Inc 31. The Internet of Things Copyright # 9/15/2014 BMC Software, Inc 32. Todays IT Asset inventorystoreroom- PCs and Laptops- Smartphones- Tablets- Printers- ConsumablesTomorrows Digital Assetinventory storeroom- Smart meters- Standalone sensors- RFID equipment- Smart vehicle components- Wearable devices Copyright # 9/15/2014 BMC Software, Inchttps://www.flickr.com/photos/mwichary/3301333726 33. Where are we going to find new IoT Assets?Embedded indevices we alreadymanage Copyright # 9/15/2014 BMC Software, IncEmbedded in non-ITbusiness assetsNew, discreteconnected itemshttp://www.flickr.com/photos/sergesegal/ 34. Oracles Forklift Copyright # 9/15/2014 BMC Software, IncThis example from the Oracle SoftwareInvestment Guide requires 415 NamedUser Plus licenses:400 individual employees15 additional devicesGartners projection for growth of non-PC/tablet devices from 2009 to 2020would almost double these license counts. 35. If we don't havelicensing, we don't havethe whole pictureAndrew Gustavsson, manager, Central LicensingCenter (CLC), Ericsson. Copyright # 9/15/2014 BMC Software, Inc 36. Software licensing comes to hardwareManufacturers are increasingly looking to leverage the software assetsembedded within their devices, including monetisation.How Software Licensing Helps Manufacturers Generate Value from Embedded Software - IDC, 20112010 Multiple devices, priced per unit. 2015 Homogenous devices, priced per feature. Copyright # 9/15/2014 BMC Software, Inc 37. Patch any instances of bashto the latest version.It is reasonable to assumethat embedded devices areimpacted until provenotherwise.UK Government guidance, September2014 Copyright # 9/15/2014 BMC Software, Inc 38. Key issues for Asset Management Proliferation of new, non-discovered assets. New service-critical dependencies. Entirely new types of software license. Non-IT departments buy equipment which carries license overheadand technical risk. I can see it, but I dont know how much weve activated. Copyright # 9/15/2014 BMC Software, Inc 39. Afterword Copyright # 9/15/2014 BMC Software, Inc 40. The same ITAM principles will still apply! Copyright # 9/15/2014 BMC Software, IncMOVEADDDELETECHANGEInstantiate new instance inPrivate CloudDecommission Desktop-as-a-Service instance and cancelapp subscriptionsPurchase more file storage forcloud instanceRelocate server to newDatacenterProvision and deploynew physical serverRetire users PC, and reclaimsoftware licensesAdd bigger hard drive tophysical serverTransfer Amazon instance tonew Availability Zone 41. Takeaways TAKE THE INITIATIVE! Consider your role as being Digital Asset Management. Connect assets to business services. Incorporate new methodologies, data sources and tools. Coordinate diverse data. Be the CIOs trusted source. Copyright # 9/15/2014 BMC Software, Inc 42. Thank You. Copyright # 9/15/2014 BMC Software, Inc