Bluevibe@Fsc1

ver. 2.1Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

Bluevibe Proximity Marketing - Services

Bluevibewww.bluevibe.net


StartUp founded in Heraklio in 2006

Founded by two computer scientists and Cytech Ltd

Cytech gets 25%

Goal: to create and market a Bluetooth marketing and

services platform

Initial assets: A prototype with innovative features and

Cytech's experience in the field of the mobile marketing

field

Roadmap2

0 0

6


After one year the prototype becomes a product Robust hardware Stable software Marketing material

First presentations and demos in Greek potential

customers. Mainly existing Cytech's customers

First demo installations at greek expositions Taxi show Executive cars expo

Roadmapon

e ye

ar la

ter


Participation in exhibitions Mobile Marketing Conference Enada - Rome

First sales in Greece

Pilot installation at the Athens International Airport

Constant evolution of the platform and presentation of

the first proximity services platform with

interactivity over bluetooth

RoadmapIn

stal

latio

ns


Cytech re-invest in Bluevibe getting 20% more

Bluevibe creates and supports an open source project for

developing mobile applications, called FIRE

Advertising and marketing outside Greece begins Google Ads Bluetooth Magazine

First sales abroad Jordan, South Africa USA, Skopje, Netherlands, Brazil

RoadmapR

e-In

vest


Bluevibe becomes a well know brand in its field

Value Added Resellers' plan is presented

First VARs come in Ireland Greece

New unique feature is presented: Web Access over

Bluetooth

VAR plan is revised and a new one is presented

RoadmapR

esel

lers

pla

n


New VARs come in Indonesia Singapore, Hong Kong, Malaysia

Version 2.1 of the Bluevibe platform is presented

supporting not only Bluetooth but also WiFi services at

the same time

Currently Bluevibe is one of the oldest and most

complete platforms

RoadmapN

ew V

ersi

on


More aggressive expansion abroad

Large deployments to crowded public places Airports Stadiums

Introduction of new products based on Bluevibe at Q1

2010

Integration with Cytech's sms platform creating a

complete mobile marketing platform

RoadmapF

utur

e P

lans


Overview


Benefits

Rich interaction: Multimedia content

(video, mp3, images, text, etc.) Full blown websites Access to the same content from everywhere Contact consumer directly on their most

personal device Immersive experience

Supports Bluetooth and WiFi devices

Central, real-time campaign management

Real-time Live Statistics – Measurable Results


Incoming message

from Bluevibe

Bluevibe Hotspot

User authorisation for content reception

Message from Bluevibereceived

Click to open image Message stored at Inbox

Content Push Example


Bluevibe Hotspot(bluetooth & wifi enabled smart mini-pc)

Bluevibe Manager(web-based management tool)

Bluevibe Mobile(mobile application for interactive services)

Bluevibe System


Bluevibe Hotspot 2.1

Fast: 21 - 42 simultaneous Bluetooth connections

WiFi: Can serve WiFi enabled devices

Captive portal functionality

Compatible with ~>400 Bluetooth devices

Small: fits anywhere

Easy: zero configuration

Range: of up to 80 meters

Affordable: 2 years free support & hosting

Online

Standalone

Two modes of operation


Real-time campaign management

Can work as WiFi Internet access point

Ideal for large deployments

Real-time monitoring & statistics

Smart bandwidth usage ideal for GPRS/3G networks

Bluevibe Hotspot 2.1: Online mode

Online mode


No permanent Internet connection required

Only needs a power supply

Can serve locally stored website

Portability: Simply load the campaign data & take it with you

Combined statistics from all your Hotspots (online and standalone)

Bluevibe Hotspot 2.1: Standalone

Standalone mode





Bluevibe System


Central management and administration

Hotspot configuration Push and interactive

campaign creation and monitoring

Campaign statistics and reports

Captive portal configuration Full auditing

Bluevibe Manager (1/3)


Bluevibe Manager Content management for

multimedia content Images, mp3, videos Upload Hotspot Local

content(multimedia files or website)

Time schedule and hotspot selection per content

Show current nearby users of each hotspot



Bluevibe Manager

User profiles for permission

marketing campaigns

Helpful tools

Business card creator (vcf)

Manual Push

Update Bluevibe Mobile

Theme






Bluevibe System


Java mobile application(based on Open Source Fire UI Engine)

More than 200 devices supported

The first and only mobile browser with Bluetooth Web Access

Interactive applicationspoll, trivia, games, downloads

Bluevibe Mobile


Mobile Web (xHTML) support Stay connected Access to thousands of websites Create your own mobile website

Free Access via Bluetooth

Bluevibe Mobile (xHTML)


Access to popular sites Flickr Facebook Wikipedia Instant Messenger (MSN, Yahoo, GTalk, etc)

Runs across platforms: Compatible with majority of mobile phones not only PAN enabled mobiles

Bluevibe Mobile (WWW)


Bluetooth Communicationalternatively GPRS/3G/WiFi, for remote access

Add your own services to Bluevibe Browser on-the-fly

No need to repackage and redistribute the application

Fully Theme-able

Custom-made, branded application development

Bluevibe Mobile (Customization)


Made for Johnnie Walker

Took place at the major squares of Athens

Mobile application containing all public transit information send via Bluevibe

Through this application users could call a taxi or know the timetable of metro and bus lines

Examples - Don’t Drink and DriveD

on’t

drin

k &

Driv

e


Seven Bluevibe Hotspots at key places

Mobile application send via Bluevibe

Flight Information provided real time

Retail shops presented

Alert system for announcements

Examples - Athens AirportA

then

s A

irpor

t


Provided by Bluevibe VAR in Ireland

Internet over Bluetooth and WiFi inside the bus

Passengers get a free service

System owner can add advertisements at the Bluevibe Mobile as a revenue stream

Examples - Bluetooth Internet B

luet

ooth

Inte

rnet


Science & Technology Park of Crete,

Heraklion, P.C. 71110

Crete, Greece

Tel: +30 2810 391940

Fax: +30 2810 391941

Web: http://www.cytech.gr/ - http://www.bluevibe.net/

E-mail: [email protected]

Facebook Group

Linkedin Group

Contact

http://www.cytech.gr/

http://www.bluevibe.net/

mailto:[email protected]

http://www.facebook.com/group.php?gid=17808808089

http://www.linkedin.com/groups?gid=684827

http://www.facebook.com/group.php?gid=17808808089

http://www.linkedin.com/groups?gid=684827

Bluevibe@Fsc1

Technology

Transcript of Bluevibe@Fsc1