Bluetrace briefing-rta-9july-2012
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Transcript of Bluetrace briefing-rta-9july-2012
Bluetrace RTA Briefing Traffic monitoring with Bluetooth and Wi-Fi Bluetooth and Wi-Fi marketing “It is there so use it !”
www.CarrierDIGIT.com Tel: +971 4 4549 801 Fax: +971 4 4542 310 Cell: +971 50 218 1748
Bluetrace is onderdeel van Moreless
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Bluetrace
u Possible partnership/Applications with RTA
u Traffic
u O-D matrix, Travel time, Travel-speed, Intensity estimation
u Stop-time of vehicles and CO2 level at traffic lights
u Traffic jam detection
u Traffic light free flow measurement
u Travel time
u Travel route advisory
u Green flow routes (all traffic lights green at 70kmh)
u Travel frequency
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Bluetrace
u Possible partnership/Applications with RTA
u Crowd control
u Queue time
u People per square meter
u Walking time
u Origin-destination
u Marketing
u WIFI marketing/Bluetooth marketing
u WIFI internet access
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Bluetrace
u Locations
u Poland (Warschau, Office)
u Netherlands (Amsterdam, Head Office)
u Organization based on Product Market Combination and Country/Region
u Distributors worldwide
u Support with Collateral, Workshops, Knowledge and Experience, Leads
u TNO patent (pending since 2006) on measuring ‘short range radio signals’
u Worldwide focus
u 1 Distributor per Country per segment
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Bluetrace®
Installed Base
u 6.400 units in more than 70 countries:
u Europe: 3500+
u Africa: 400+
u Morocco: 1000+
u Americas: 800+
u Asia: 500+
u Australia & NZ: 200+
Expected Growth 2012: 8.400+ units
Estimated market size:
over 100.000 units
Bluetrace is part of the Moreless group
Bluetrace is onderdeel van Moreless
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Bluetrace in the News
Prime time TV news „Using Bluetooth for Traffic control in Port of Rotterdam”
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Bluetrace in the News
Prime time TV news „Using Bluetooth for Crowd Control at Sail 2010 Amsterdam”
Technical: Bluetrace
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Bluetrace® System, Basic principals
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Scanning method for vehicles/people: Current:
u Bluetooth® signals
u Wi-Fi™ signals
u Bluetooth tag
u IP Camera, people counting
Future: u NFC in phones (2012/2013)
u WiFi tag
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Bluetrace System Casings
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Bluetrace System Tags
• Long lasting device: 7 days
• Tagging Staff
• Tagging Bicycles
• Tagging Agriculural Vehicles
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Bluetrace System Field of View (FOV), example Airport 4 meters high, measured on the ground
Long range range Bluetooth dongel Flatpanel 28 degree directional Antenne pointing down to ground antenna connected RSSI=signal strength
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Bluetrace System Field of View (FOV), example Trainstation
Commercial Bluetrace
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Bluetrace comparison
Market Research
Crowd Control
Traffic
Mobile Marketing
“Innovated with TNO”, TNO patent (pending)
“Bluetrace adds a new, low cost, efficient and exciting dataset
Interview Manual Panels Camera
Helicopter Camera Experience Manual
Lic. Plate Magn. loop Interview Panel
SMS Mobile Apps Mobile site
Example Applications
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Traffic
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Example Flow View (if more than 1 unit)
Example Live View, with crowd intensity colors for easy insight
Traffic
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Example Dwelling time
Example Chart View
Crowd control
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Example Counting by Counting camera In/Out
Example Origin – Destination View
Traffic
Port of Rotterdam:
u Partner IT&T
u 21 Bluetrace units in Harbour area
u Travel times
u 37 units near Border
u Travel times
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Traffic
Dutch Railways:
u Partner Atsence concept “smart station”
u 40 Units covering all platforms, shops, main hall
u Flow, queue time, O-D
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u Sail 2010
u 1.5 mio visitors
u 8 units
u Crowd Control Assistant (TNO)
u Density
u Flow
u Dwelling time
u Bluetooth Messaging
u Public Interest messages
u Last train is leaving
u Waiting time ferry is 1 hour
u Flash messages
u Ferry is closed
u Event is shutdown
u Target, reaching 1/100 people
Crowd Control
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Crowd Control
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u Case: Sail 2010
u Visitors
u Density
u Flow
u Peek at 22.00: Fireworks
datum ra'o 8,33
19-‐aug 187.692
20-‐aug 238.258
21-‐aug 272.042
22-‐aug 217.775
23-‐aug 0
915.767*
De gemeten bezoekers *unieke bezoekers per dag.
0
50
100
150
200
250
300
350
19-‐aug 20-‐aug 21-‐aug 22-‐aug
Reached (JA gedrukt) Handsets not reached / 100
Inform, Interact and Transact
Cases:
u McDonalds
u Lotto
u Ezprezzo
u New Balance
u Audi
u Alternate
Mobile Marketing
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Mobile Marketing
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u Case Study: Otto.nl webshop, 36 locations
u Shopvertising concept
u Using empty shop space for marketing purposes
u Send couponcode (10 euro discount) via Bluetooth plus QR code on window
u 5% reached of all bt enabled handsets
u 611/day/location, is 21.996 people/day!
u In 1,5 weeks 226542 reached (Okt 2010)
Mobile Marketing
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u Case Study: Food Court @ Shopping Mall Usce, Belgrade, Serbia
u 10700 unique handsets detected / month (Sep, 2010)
u 2150 handsets reached / month (20%)
u WIFI Zone ENERGY 2011
u Via website and Digital signs visitors of event ENERGY 2011 are attented to use the WIFI.
u Steps: 1. connect to WIFI 2. Click Diclaimer 3. Get redirected to mobile website
u 50.000 visitors
u 40 Mbps uplink
WIFI Marketing
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Bluetrace Meeting Thank you for your attention. Bluetrace: Google analytics for Shop, Mall, Trainstation, Airport, Roads, Junctions,City streets, Cities It is there, so use it !
www.CarrierDIGIT.com Tel: +971 4 4549 801 Fax: +971 4 4542 310 Cell: +971 50 218 1748