Bluetrace power point 31032015
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Transcript of Bluetrace power point 31032015
Nice to meet you
• Amsterdam, since 2010
• Subsidiary of Moreless
• In house development
• Wi-Fi networks as a service and for counting, track & tracing,
• Wi-Fi, Business Intelligence & Managed Network Services
• International
• Google Analytics = clicks
Bluetrace data = bricks; improve visitors and conversion
• Multi disciplined: retail, malls, real estate, traffic, cities and leisure
Where is traffic and people we can do the analytics!
Wi-Fi as a service
Access Points, a.o. Marketing & Information tool
Services for you customer / visitor Data: group behavior
Business areas, shopping, edu,
health, public, .…
Newsletters, offers, tickets,
discounts, Facebook,
landingpage, ….
Internet access; searching,
shopping, mail, chat, working,
enjoying Can be used for analytics of bricks to improve your
services or business rules
Data: in four steps to results
Access Points, a.o. Analysing, interpreting & reporting
Non-personal Big Data storage Stimulate business & growth
Access Points; Bluetrace routers or Cisco, Belkin,
a.o.
Dashboarding, insights,
trends, prediction, learnings….
Business Intelligence
Ordening Big Data; collecting data, storaging data,
Planning, staffing, routing
& cost-efficiency, improving results
Data > Insights > More Effectiveness
Staff & attendance Heatmap Plotting
Zoning Traffic Routing
Conversion Origin & Destination Omni-Channel Engagement
Heatmap
• Showing visiting time and frequency in 1 heatmap
Staff & attendance
• Dynamic Staff planning• Effective working hours• Performances• Based on number of visitors
and shop time per visitor
Plotting
• Staff, visitors, security• Position of iBeacons
Zoning
• Intensity per location• Frequency of visits in zones• Visitors vs staff
Traffic
• Footfall• Passing pedestrians• Shop visitors• Dwelling time• % 1st time visitor, 2nd time, etc.
Routing
• Footfall• Passing pedestrians• Shop visitors• Dwelling time• % first time visitor, 2nd time
etc….
Origin & Destination
• Analyses, matric, showing routing from A to B etc
Conversion
• Window, percentage of passing pedestrians that enter shop/mall/zone
• But also for street, mall, city
Omni-Channel Engagement
• Free or paid Wi-Fi combined with marketing, survey, loyalty
OR
Traffic
Detection Networks
Road Traffic Duty of Safety: Roadworks Cycle Counting
Zoning Origin & Destination
Omni-Channel Engagement
Duty of Safety: Roadworks
• Worked hours: start / end• Number over road workers
(near real time)• Effective working hours
Road Traffic
• Travel time, loss & speed• Speed loss• Origin & Destination• Vehicles with Bluetooth / Wi-
Fi car kit (hands free)
Cycle Counting
• Based on portal approach combined with Tourist Gateway Signs
• Number of bicycles (unique –non-unique)
• Usage times, intensity
Zoning
• Intensity per zone• Section: area between zones• Frequency of visits in zone /
area• Unique visitors zone / area• Time in zone / area
Detection networks
• Design, build, maintain small to large Bluetooth / Wi-Fi detection networks
Origin & Destination
• Analyses, matric, showing routing from A to B etc.
Omni-Channel Engagement
• Free or paid Wi-Fi combined with marketing
Example: Traffic
Retail value: non-personal insights
Group Insights
Groups pass by Groups get in
Service level Buyers vs. Non-buyers Time spend When, what, how often Routes
Retail value: shop
Insights create possibilities Sell, upsell, crosssell and more effective planning saves costs
Reward your customers foryour own good
Data Value per store Measure staff; training & planning Loyalty
Retail value: mall
Deploy schematic
Deploy? It is easy!
Option 1
Using existing Wi-Fi Access Point to start measuring today: 24/7 and very accurate
Example Juniper Networks, for instance on Schiphol
Option 2Using the Bluetrace Access Points
Example Milan mall
Analytics - New KPI’s:
• 1st store visited
• 35% 1-time visitors in 3 months
• New visitors
• Average Shoptime in Mall
Example: Retail
• Insight in number of customers to adjust workforce, get a beter insight in sales results and measure the effect of marketing activities.
• For over 200 shops and 3 brands (ICentre, MyCom, Dixons)
Example: Wi-Fi network (leisure, mall)
Some references
Don’t hesitate to contact us!
Vaalmuiden 31046 BV Amsterdam
T +31 (0)20 240 13 00E: [email protected]
Or visit us on www.bluetrace.eu