BLUEPRINT FOR MARKETING COMMUNICATIONS

Presented as part of the 2013-2018 Strategic Plan

Author: Tawana Jacobs, APR

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Contents

Overview Page 3

2013-2018 Marketing Communication Goals Page 4 Brand Narrative Page 5 Sample Marketing Communications Strategy Page 6 Community Outreach and Engagement Strategy Page 8 Online Engagement Strategy Page 10 Appendices

Appendix 1: Updated Onboarding Form Page 13 Appendix 2: Sample Event Timeline Page 14 Appendix 3: Sample Event Planning Task To-Do List Page 17 Appendix 4: Sample Media Advisory Page 18 Appendix 5: Community Groups Contact List Page 19 Appendix 6: Local Media List Page 20 Appendix 7: Burtonsville Demographic Data Page 21

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Overview This Blueprint for Marketing Communications is intended to serve as a resource for Charis Worship Center Ministry (CWCM) leaders working to create and manage the different ministries that support the church’s efforts to reach desired audiences and expand its base of support. The Blueprint is a part of CWCM’s 2013-2018 strategic planning. Included are church goals, an updated Charis brand narrative, explanations about each strategy component along with recommended tasks, and sample documents and lists to guide each ministry leader’s creative work.

Background Charis Worship Center Ministries (CWCM) began the process to develop its first-ever marketing communications program in January 2013. A period of in-depth research and analysis, which included a marketing communications audit, interviews with CWCM stakeholders and an assessment of Charis’ “competitive” space among other tasks, was followed with group working sessions. During these sessions, CWCM leaders collaborated to create components of the Blueprint. Additional information was also shared, and trainings were conducted to improve each leader’s marketing communications abilities and increase opportunities for successful program implementation.

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2013-2018 Charis Marketing Communication Goals

Communication. The leadership of Charis Worship Center Ministries (includes Ministers, Servant Leaders and Ministry Heads) will collectively work to improve the consistency, efficiency and timeliness of how information about church activities and events is communicated to the congregation and the broader public.

Outreach. CWCM will intensify efforts to build relationships with local community groups, churches, nonprofit organizations and other designated publics to “root” Charis in the community and strengthen its public profile.

Stewardship. Provide biblically based stewardship training for effective deployment of each individual's time, talent, treasure and truth.

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Updated Charis Brand Narrative (Tagline, Welcome, Mission/Vision Statement)

I. Tagline: God’s Grace Delivers

II. Welcome (approved for use on the website and in other correspondence):

Charis Worship Center Ministries is an interdenominational church that seeks to educate, enlighten, and empower all believers for every area of their lives through the word of God. Charis, (pronounced Ka’ ris), the Greek word for grace, is a healing station, safe haven and sanctuary for all seekers of God’s mercy. Founded in 2007, Charis offers regular Sunday services, in-depth prayer and study sessions, community events and lay ministerial training to those exploring the authentic call to professional ministry. We invite you to join us in Burtonsville for our weekly 10 am Sunday service, Wednesday night Life Study and Thursday evening prayer. Embracing God’s Kingdom, Together, Rev. Dr. LaVerne A Wilson Founder and Senior Pastor

III. Charis Mission/Vision (approved for use on the website and in other correspondence): At Charis Worship Center Ministries, we aggressively minister to those who are lost and disconnected from the God of grace and salvation. We believe we are to execute the “Great Commission” as it is described in Matthew 28:16-20, which calls on us to attend to the needs of the broader community. With responsible leadership, God wants us to be a healing station, a safe haven and a sanctuary where biblically-based teaching and fellowship are offered. We are to offer:

Rest

Rescue where sought

Renewal

Repentance

Restitution

Respect

Reward

We believe God has called us into existence to provide a consistent environment of harmony, care, reconciliation and worship. God would have us to set free the oppressed and to empower them spiritually, economically, educationally and socially.

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SAMPLE Marketing Communications Strategy

I. Overview Insert the purpose statement from your On-Boarding form (See Appendix 1) here. Be sure to answer these questions:

What is your planned activity or event?

When?

Where?

Who is your desired audience?

What’s the point of the activity or event? (Why)

How do you want to make this happen? (Be sure to remove internal information from any external communication.)

The Overview should be no longer than 250 words (two to three paragraphs maximum). Use this overview text as appropriate for outreach purposes (e.g. website, invitations, letters, media advisories and other materials).

II. Charis Goals Which Charis goal does your activity or event support? (More than one can be included.)

Communication

Outreach

Stewardship

III. Define Success What do you want to accomplish with this activity or event? How would you define success (should be a measurable outcome – e.g. attendance)?

IV. Outreach and Engagement Plan Create the strategy to reach your desired audience. Your strategy should address the following points:

Audience. Who is your desired audience?

Internal Communication. Don’t forget to include fellow church members in the activity/event. Use every tool available (church bulletin, pulpit announcement, website, Facebook and email/phone list). You will need their help with the event, and you’ll need other members to attend or participate.

Budget. What percentage of your budget has been set aside for outreach and engagement activities (e.g. flyers, postcards, postage and advertising)?

Partnerships. Are you partnering with another church or organization? If so, what funds, outreach materials and/or manpower is the partner contributing?

Print materials. Are flyers, postcards or a media advisory/PSA needed to publicize the event? Are invitations needed for VIPs or others? If day-of event programs are also needed, include them in your plan. See Appendix 2.

Online Engagement. Is the information posted Charis’ website and Facebook page?

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Community Engagement. How do you plan on reaching out to the community? See Appendix 5. Include media outreach only if the activity or event is a community-wide event or includes a prominent public figure (e.g. a well-known pastor, government official or celebrity). See Appendix 4.

V. To Do List/Timeline

Create a checklist to help you keep track of tasks, due dates and who is responsible for specific tasks. See Appendix 3.

Include check-in calls and meetings with Pastor Wilson and the event team.

For large or more formal events, develop and follow an event timeline. See Appendix 2: Event Timeline.

VI. Evaluation Be sure to measure your progress towards reaching your desired outcomes midway through the planning process and post-event. You will be able to correct potential problems if you check in with your team along the way. You may even discover new, untapped opportunities that could move you closer to finding success.

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Community Outreach and Engagement

I. What is community outreach and engagement?

Merriam-Webster defines Community as a group of people who live in the same area or neighborhood and as a group of people who share similar interests (e.g. religion). Outreach is defined as the activity or process of bringing services to people. Engagement means to get and keep someone’s attention or interest (e.g. relationship building).

Community Outreach and Engagement can then be defined as engaging Charis’ Burtonsville neighbors and families in the surrounding area in church activities and events, by establishing and maintaining personal and organizational relationships.

II. Why this is essential for Charis

It is in line with Charis’ foundational principles (refer to Pastor Wilson’s “What is My Why?” Statement).

Research from Lifeway, Barna Labs and other sources suggest that 80-90% of people will visit a church when invited by a friend. People join a particular church because it is a friendly place for visitors, its community involvement, and the quality of its programs and classes for children.

Establishing and sustaining community relationships will assist Charis in distinguishing itself from the plethora of other churches in the neighborhood/area.

III. What should Charis do?

Items completed during 2013 Broader outreach to promote Vacation Bible Camp (VBC). Back-to-Church Sunday postcard mailing to Burtonsville families.

Community Outreach and Engagement Plan for 2014 Begin the effort to connect with community schools.

Meet with a principal at cluster elementary school to learn more about school’s needs and how Charis might help.

Follow up with the elementary school principal and attend a school PTSA meeting or two (all are open to the public) to learn more about school needs.

Create a detailed plan for elementary school engagement and begin implementation in conjunction with the school’s principal.

Get Vacation Bible Camp flyers done and copied in time for inclusion in cluster elementary school folders in April1 and include MCPS disclaimer statement2).

Meet with Impact Silver Spring’s East County Network Organizer to learn more about community needs.

1“Flyer Distribution Dates for 2013-2014.” Montgomeryschoolsmd.org/info/flyers/, last modified August 2013,

http://www.montgomeryschoolsmd.org/uploadedFiles/info/Flyer%20Distribution%20Dates%20for%202013-2014.pdf. 2“Required Disclaimer.” Montgomeryschoolsmd.org/info/flyers/, last modified August 2013,

http://www.montgomeryschoolsmd.org/info/flyers/.

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Ask for suggestions about church can do a better job of connecting with the surrounding community.

Offer to support an activity or event in the future. Exhibit at and/or sponsor Burtonsville Day 2014.

Attend at least one planning meeting to meet other community churches and groups.

Be sure to use the planning and/or sponsorship phase to introduce Charis. Based on external conversations, adapt the content of some 2014 Charis

activities and events to align with community interests and needs.

Continue the current practice of inviting the community to participate by posting notices at the library, community center, health center and in community news sources (e.g. Gazette, Patch).

See Online Engagement Strategy for suggestions about how to start connecting with the community online.

Build church database with new contacts.

Community Outreach and Engagement Plan for 2015 Assess the elementary school engagement strategy internally and survey the

school for their feedback. Based on the school’s feedback, refine the plan and determine church

involvement for the new school year. Meet with other cluster elementary school principals to introduce Charis.

Sponsor or support a chosen fundraising event. Continue relationship building efforts with Impact Silver Spring. Continue involvement with annual Burtonsville Day event. Plan specific activities and events that address community interests and

needs.

Expand the practice of how community is invited to participate to incorporate social media platforms.

Continue to build church database.

Community Outreach and Engagement Plan for 2016 Evaluate current plan. Make edits and additions as appropriate, consider

church capacity and budget.

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Online Engagement Strategy

IV. What is online engagement?

According to Merriam-Webster, Online is described as connected to, served by, or available through a system and especially a computer (e.g. The Internet) or telecommunications system. Engage means to get and keep someone’s attention or interest.

Online Engagement can then be defined as using e-mail, websites and social media to inform and engage an audience to participate in an action or activity. Employing a two-way method of communication (e.g. soliciting feedback) is required for success.

For the purpose of Charis’ strategic planning, online engagement should be considered a part of the broader Community Outreach and Engagement Strategy.

V. Why is this essential for Charis?

All types of businesses and organizations—even churches—use online engagement strategies to establish and maintain relationships with desired audiences.

The Internet Toolbox for Churches3 says more churches than ever are online, and they know the importance of using the Internet and social media (Facebook, Twitter, Instagram, Google+, Pinterest,…) to reach their communities and new audiences.

Most people—especially Charis’ desired audience of families with children—now have a smart phone, computer and tablet with Internet access using the Internet to research community organizations.

VI. What should Charis do?

Items completed during 2013 Brand narrative update

- Refreshed tagline: God’s Grace Delivers - Refined Welcome and Mission/Mission Statement (Litany)

First round of the initial website edits (in progress)

Online Engagement Plan for 2014 Complete initial web edits. Schedule first social media training session for ministry leaders (LinkedIn,

Facebook). - Build Charis’ number of Facebook Likes and its list of Friends by

connecting with church members and friends. - Add photos, video, event invitations and other church news to Charis’

Facebook page. - Explain how to maximize the value of LinkedIn connections.

3 Chris Harrison. “Create a Small Town Community Feeling for Your Church’s Online Ministry,”

InternetToolboxforChurches.com, Last modified 2012, http://www.internettoolboxforchurches.com/small-town-online-ministry.

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Hire and train digital communications intern. Update church database (with e-mail addresses) for all members and friends. Create a system that uses event On-Boarding forms to update Charis' website

and Facebook page.

Online Engagement Plan for 2015

Evaluate and refine Charis’ plan to update its website and Facebook page. Schedule another social media training session.

- Create a church online networking and reading list. - Build Charis’ presence in online communities by joining and participating

in online conversations about topics of interest. If funding allows, hire a company to improve the website to include a content

management system and search engine optimization (SEO) or manage the website entirely.

Explore the idea of getting an account with Constant Contact, a small business email marketing system that could streamline the community outreach process.

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BLUEPRINT FOR MARKETING COMMUNICATIONS

APPENDICES

Appendix 1: Updated Charis Onboarding Form

Appendix 2: Sample Event Timeline

Appendix 3: Sample Event Planning Task To-Do List

Appendix 4: Sample Media Advisory/Public Service Announcement

Appendix 5: Community Groups Contact List

Appendix 6: Local Media List

Appendix 7: Burtonsville Demographic Data

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APPENDIX 1 Ministry Event On-Boarding Process Facilitating success by design

I Fill out the form, submit to Pastor II Review form with Pastor (any gaps are identified) III Complete Pastor’s action items IV Finalize with Pastor V Submit final form to Trustees and other impacted Ministries, obtain signoff

Ministry Event On-Boarding Form

Point of Contact:

What

Type of Event:

Guest Speaker(s) - subject to Pastoral approval:

When

Date/Time (compatibility with Church calendar):

Who

Desired Audience:

Anticipated # Attendees:

Where

Will the event take place in Charis’ space?:

Space set-up desired:

If not at Charis, where?:

Why

Purpose (use this text for outreach announcements):

Which Charis goal does this relate to? (communication, outreach, stewardship): How

Required Charis resources (Hospitality, AV/Tech, Charis front office, Music…):

Member engagement:

Outreach ideas:

Additional items to think about

Have you completed a brief workplan?

Have you asked members to help with your event?

Website updates

Who will do design work?

NOTE: All web updates need to be sent to the webmaster at least one week prior to target posting date

Cost of event in relation to overall budget

Are printed materials (flyers, invitations, postcards) needed?

If yes, who will do the design work?

Anticipated postage:

Specific Hospitality needs:

Assistance with serving:

Type of food needed:

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APPENDIX 2 Event Planning Timeline

6-9 MONTHS PRIOR

Create an event team.

Determine the purpose, format, and feasibility of the event.

Determine host for event (if applicable) and meet with them to discuss event details (event name/date).

Determine 3-4 preferred dates for event or the preferred month.

Make sure these dates do not conflict with other significant events.

Research possible locations for event.

Discuss potential speakers.

Write and send invitation letter(s).

Determine # number of projected guests and work with larger group to create a desired VIP guest list.

Finalize date for event.

Update speakers with final event details.

Prepare projected event budget and submit for approval.

Create fundraising plan in case of budget shortfall. 3-6 MONTHS PRIOR

Finalize location for event.

Finalize speakers for event.

Determine catering needs & place order(s).

Check with photographer/videographer for availability.

Create invitation lists – include VIPs and contact their offices for any other suggested invitees.

Create print and web-based invitations, send to appropriate staff for review and approval.

Choose a printing company.

5-10 WEEKS PRIOR

Create and draft event script (agenda) with suggested speaker discussion points.

Reserve equipment.

A/V equipment

Tables, chairs, tents, etc.

Make parking arrangements (if necessary)

Finalize menu selections.

Contact speakers to discuss event – equipment needs, presentation style.

Send draft script (agenda) with speaker discussion points to Pastor for review.

Contact speakers’ offices to work on desired speaking points and request biographies.

Finalize invitation list.

Approve print and digital invitations.

Send invitation list to printer to mail print invitations.

Distribute digital Invitations.

Send follow up two weeks after initial distribution.

Create event program.

Order any gifts for speakers and/or attendees.

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Keep track of VIP invitation list and follow up as needed.

2 – 4 WEEKS PRIOR

Use invitation as basis to create any advertising.

Submit mutually agreed upon event script (agenda) to speakers and Pastor.

Check in with speakers to confirm all final details, get final bios.

E-mail or call those invitees who have not responded.

Update budget.

Finalize details with caterer, rental company, and all vendors.

Take delivery of gifts and mementos and confirm receipt of correct amount.

Complete seating chart, if necessary.

Proof and send final event program to printer. 1 WEEK PRIOR

Share the following documents with Pastor and event team: o Guest list (noting confirmed/pending/regrets) o Final table guests (if applicable) with bio information and table seating diagram

Evaluate response list and determine if any follow-up calls/e-mails need to be made.

Update seating chart.

Make catering guarantees.

Designate person to manage and transport gifts to event location.

Finalize agenda and review/load electronic presentations on laptop/thumb drive.

Printer completes event program.

Create final event program addition inserts, if necessary. 3 – 5 DAYS PRIOR

Finalize guest list and update Pastor.

Send final event script (agenda) to event team, church staff and vendors.

Create shot list for photographer; create video segment list for videographer. 1 DAY PRIOR

Finalize seating chart.

Finalize catering order numbers.

Establish # of attendees.

Send reminder email to attendees/call VIP list.

Handle any last minute RSVPs.

Send any updates to team and church staff.

Remind staff of any materials they may need to bring.

EVENT DAY

Arrive early!!

Bring the final script/agenda, catering order, seating charts, table assignments, guest lists and an emergency event supply box (pens, pencils, markers, tape, stapler) with you.

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Check room for set up and equipment check.

Ensure requested special accommodations have been made.

Ensure catering arrives on time.

Run through equipment with speakers or their staff (if possible).

Set up registration. Be sure it is ready no later than 30 minutes prior to the start of your event.

Follow your event script/agenda and program timing.

Takes notes during event about the flow of the activities.

Point photographer/videographer to unexpected visual opportunities. DAY OF EVENT (AFTER)

Ensure that catering/equipment rental is picked up.

Clean up room.

Collect extra materials. POST EVENT

Schedule wrap-up meeting to discuss follow up items.

Survey attendees, if appropriate.

Finalize attendee list.

2 – 5 DAYS POST EVENT

Process photos and video.

Review final budget. NO LATER THAN 7 DAYS POST EVENT

Hold wrap-up meeting.

Draft follow up event analysis, share with event team and Pastor.

Add event analysis to Dropbox for future reference.

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APPENDIX 3 Sample Event Planning Task To-Do List

TASK PERSON

RESPONSIBLE

DRAFT

DUE

FINALIZED DATE COMPLETED

Onboarding form to Pastor Wilson for approval

Internal Communication

Notice added to Charis Bulletin

Request made for a pulpit announcement

In-person engagement/recruitment

Email/phone engagement/recruitment

Budget Approval/Review

Budget discussion with member of Trustee Board

Ideas/strategy to raise additional funds (if necessary)

Allocate costs for each event item (i.e. flyers, postcards,

food, etc.)

Partner Engagement

Draft and send initial correspondence

Phone and in-person follow-up to confirm participation

Determine partnership responsibilities

Outreach Materials

Design print materials

Draft invitations

Design digital blurb for website/Facebook

Mail/distribute invitations

Post digital blurb

Draft media advisory and distribute/post to local media list

Community Engagement

Distribute print materials

Online engagement

Media outreach (get event on community calendars at

newspapers, radio, TV stations)

Media outreach (contact reporters - if VIP involved or

event is community-focused (i.e. health or financial

Distribute print materials - Round 2

Update online information

Ongoing Evaluation (before event)

Check-in with Pastor to update her on progress

Check-in with activity/event team 60 days before event

Check-in with activity/event team 30 days before event

Check-in with activity/event team 7 days before event

Create day-of event plan

Post-event Evaluation

Meet with event team to assess activity/event success

Write up findings, share with Pastor and file for inclusion

in quarterly Ministry Report

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APPENDIX 4

[ON CHARIS LETTERHEAD OR W/ EVENT LOGO ONLY for print distribution] MEDIA ADVISORY For Immediate Release: Contact: NAME OF CHARIS CONTACT PERSON DATE of RELEASE **Phone Number (should be number

answered during day)

**Cell Phone Number

**Email address

[HEADLINE] Councilmember Valerie Ervin to Keynote “Women of Distinction” Brunch Saturday, May 4

Burtonsville, MD—[Use text from onboarding form here.] Montgomery County Councilmember Valerie Ervin (District 5) will be the keynote speaker at Charis Worship Center Ministries’ “Women of Distinction” Brunch Saturday, May 4, 2013 at the Sheraton Columbia Town Center Hotel. The brunch will honor women from around the county who have shown extraordinary leadership in community service, education, entrepreneurship, health and wellness, politics and religion. Where: Sheraton Columbia Town Center Hotel

10207 Wincopin Circle Columbia, MD 21044 When: May 4, 2013

10:00a.m.-2:00p.m. Who: Valerie Ervin, Montgomery County Council (District 5), Keynote Speaker

Kim Barry, The People’s Community Baptist Church (Silver Spring, MD), Community Service Honoree

Reverend Sheleta Fomby, Reid Temple North AME Church (Silver Spring, MD), Religion Honoree

Reverend Gladys Freeman, The People’s Community Baptist Church (Silver Spring, MD), Religion Honoree

A portion of the event proceeds will be donated to the Stepping Stones Shelter in Rockville, MD. Go to http://www.chariswcenter.org for more information. Please contact XXX at XXX or XXX with questions about the event or to schedule interviews with the keynote speaker or honorees.

### [Include this text on media advisories and press releases.] Charis Worship Center Ministries is an interdenominational church that seeks to educate, enlighten, and empower all believers for every area of their lives through the word of God. Charis, (pronounced Ka’ r is), the Greek word for grace, is a healing station, safe haven and sanctuary for all seekers of God’s mercy.

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Organization Name Title Email Phone Address

Bait-ur-Rahman Mosque Missonary in

Charge

naseem.mahdi@Ahmadiyya.us 15000 Good Hope Road,

Cloverly, MD 20905

Benjamin Banneker

Middle School PTA

JoAnn Burl NAACP Representative bbmsptsa@yahoo.com

Briggs Chaney Middle

School

Patty Belke Corresponding Secretary pbelke1@verizon.net 

Burtonsville Baptist ChurchSue Lee Admin. Asst. 301-421-9080 3400 Spencervil le Road

Burtonsville, MD 20866

Burtonsville Elementary

PTA

burtonsvillepta@gmail.com

Burtonsville Lions Club Bill Schell Secretary jbschell@verizon.net 301-367-5504

Cedar Ridge Community

Church

Sarah Huey Administration and

Communications Director

301-421-5949 2410 Spencervil le Rd

Spencervil le, MD 20868

Church of the Resurrection Margaret Pratt Parish Secretary mpratt@resurrectionadw.org 301-236-5200 ext. 10

Cloverly Elementary School Meredith Holman PTA Corresponding Secretarycorrsecretary@cloverlypta.org

Covenant Presbyterian

Church

office@covenantburtonsville.org 301-549-4860 4515 Sandy Spring Road

(Route 198)

DC Baptist Convention Leslie Copeland-

Tune

Director of

Communications and

Resource Dev.

leslie.copeland-tune@dcbaptist.org

Fairland Elementary PTA fairlandelementary@yahoogroups.com

Greencastle Elementary

PTA

Angela Cooper NAACP Representative acooper18@verizon.net

Greencastle Elementary

PTA

secretary@greencastlepta.org 

iglesia cristiana Puerta de

paz

240-374-2155 15206 Dino Dr, Burtonsville,

MD 20866

Immanuel's Church 301-989-4673

KNIGHTS OF COLUMBUS

COUNCIL #9808

Richard Morin richard.morin@kofc.org

Marilyn J. Praisner

Library

James Stewart Branch Manager 240-773-9460 14910 Old Columbia Pike

Burtonsville, MD 20866Marilyn Praisner

Community Recreation

Carol Brown 240-777-4970 14906 Old Columbia Pike,

Burtonsville, MD 20866

Montgomery County

Council - District 4

Nancy Navarro Councilmember

Councilmember.Navarro@montgome

240-777-7968

Montgomery County Dept.

of Parks and Recreation

Abbi Irelan Marketing & Public

Affairs Manager 

Abbigail.Irelan@MontgomeryParks.org301-495-2532

Olive Branch Community

Church

rev2006.obcc@verizon.net

Olive Branch Community

Church

obcchurch@comcast.net

Paint Branch High School

PTSA

Patti Twigg Communication paintbranchnet-

owner@yahoogroups.com

Paint Branch High School

PTSA

Diane Tregoning Secretary rtregoning@verizon.net

Renaissance Baptist

Church

240-565-6233 3411 Spencervil le Rd

Burtonsville, MD 20866Stonegate Elementary PTA stonegatepta@gmail.com

The Links, Inc. Jennifer Hudnell Communications and

External Affairs Mgr.

jennifer.hudnell@linksinc.org 202-842-8686, ext. 204

The Lutheran Church of St.

Andrew

Wendy Linstrom 301-384-4394

The People's Community

Baptist Church

Pat Vinson Family Life Ministry pvinson@tpcbc.org

The People's Community

Baptist Church

Church Administrator dmcotton@tpcbc.org

The People's Community

Baptist Church

Communications Ministry rsumner@tpcbc.org

The People's Community

Wellness Ctr.

301-847-1172 3300 Briggs Chaney Road,

Silver Spring, MD 20903

Valley Brook Community

Church

Veronica Barnes Church Administrator vbcc@vbcconline.org 301-476-9499

Washington Kali Temple Brahmachari

Ashim 

Administrator ashimbhai@yahoo.com

APPENDIX 5 Community Groups - Contact List as of Jan. 2014

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First Name Last Name Outlet Contact Title Email Phone

Aline Barros Gazette Newspapers-Montgomery

County

Reporter abarros@gazette.net   301-670-2057

Paul Hollis Maryland Public Radio Public Information frontdesk@wypr.org 410-235-1660

Kellye Lynn NewsChannel 8 Anchor/Reporter klynn@news8.net

Laura Thornton Silver Spring Patch laura.thornton@patch.com

Bill Brown Takoma Voice Managing Editor billbrown@tpssvoice.com 301-891-6744

The Montgomery County Sentinel Editor editor-mc@thesentinel.com 301-838-0788

The Montgomery County Sentinel Montgomery County Calendar mcsentinel_calendar@hotmail.com

The Montgomery County Sentinel Prince George's County Calendar pgsentinel.calendar@gmail.com

Dorothy Boulware The Washington Afro American Managing Editor dboulware@afro.com 410-554-8277

Denise Rolark-Barnes The Washington Informer Publisher Managing Editor drbarnes@washingtoninformer.com 202-561-4100

Chris Jenkins The Washington Post RootDC Editor jenkinsc@washpost.com 202-334-7300

Gerri Marmer The Washington Post Listings Editor dcextra@washpost.com 202-334-7535

Patrick Madden WAMU-FM Community Affairs Reporter jmadden@wamu.org 202-885-1200

Washington Post Express Calendar expressevents@readexpress.com

Renee Nash WHUR-FM News Director rnash@whur.com 202-806-3623

Patrick Ellis WHUR-FM/Gospel Spirt info@Gospelspirit.com

WJLA-TV Submit an event/news tip http://www.wjla.com/submit-tip/ 703-236-9421

TBD WMMJ-FM, WKYS-FM, Praise

104.1

News Director 301-429-2639

Justine Love WPGC-FM, WNEW-FM Public Service Director justine.love@cbsradio.com 301-918-2347

Ede Jermin WRC-TV News Planning & Operations

Manager

news4pr@nbcuni.com 202-885-4111

Melvin Chase WTOP-FM Public Affairs Director mchase@wtop.com

WTTG-TV Submit an event/news tip fox5tips@wttg.com

Micheline Bowman WTTG-TV Community Relations & News

Coordinator

micheline.bowman@foxtv.com 202-895-3000

Simon Landau WUSA-TV Community Web Producer slandau@wusa9.com 202-895-5700

APPENDIX 6 Local Media List

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APPENDIX 7 Demographic Data for Burtonsville, MD Source: City-Data.com

Population in 2010: 8,323. Population change since 2000: +13.9%

Males: 3,934 (47.3%) Females: 4,389 (52.7%)

Median resident age: 37.3 years

Maryland median age: 41.7 years

Estimated median household income in 2011: $95,587 (it was $73,241 in 2000)

Burtonsville: $95,587 Maryland: $70,004 Estimated per capita income in 2011: $36,749

Ethnicities Black alone - 3,142 (37.8%) White alone - 2,468 (29.7%) Asian alone - 1,688 (20.3%) Hispanic - 739 (8.9%) Two or more races - 243 (2.9%) Other race alone - 28 (0.3%) American Indian alone - 13 (0.2%) Native Hawaiian and Other Pacific Islander alone - 2 (0.02%)

A sizable portion of Burtonsville’s population is foreign born 3,064 of 8,323 residents (12.7% Africa, 11.1% Asia, 7.8% Latin America)

This place: 35.5% Maryland: 12.8%

Education Levels (for adults over 25 years old) High school or higher: 91.5% Bachelor's degree or higher: 48.4% Graduate or professional degree: 22.8%

Percentage of residents living in poverty in 2011: 7.1% (3.7% for White Non-Hispanic residents, 13.7% for Black residents, 4.2% for Hispanic or Latino residents, 3.0% for other race residents, 1.9% for two or more races residents)

Marital Status Never married: 33.8% Now married: 53.4% Separated: 1.1% Widowed: 5.5% Divorced: 6.3%

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Percentage of family (at least one parent with children) households: This place: 80.7% Whole state: 67.1%

Mean travel time to work (commute): 33.7 minutes

Percentage of population affiliated with a religious congregations: 52.66% Burtonsville 52.7% USA 50.2%

Majority of city’s population identifies as Catholic (40%) Other 28% Jewish 18% Methodist 7.2% Southern Baptist 6.4% Muslim 4.0%

Source: Jones, Dale E., et al. 2002. Congregations and Membership in the United States 2000. Nashville, TN: Glenmary Research Center.

Burtonsville leaned heavily Democratic in the 2012 and 2008 Presidential Elections. 71% of residents voted for President Obama in 2013 72% of residents voted for President Obama in 2008