Blue Ridge Honey Company

Lauren Sellers, Cori Kempshall, Megan Mclendon, Justin Gahring,

Julie Woodward

Goals Expand our distribution network of honey to new

retailers Increase brand awareness of Blue Ridge Honey

Company Improve internet marketing and social media sites Increase sales online, in store, and through retailers

Objectives Expand brand awareness through social media with videos, written updates, pictures, and brochures Increase our followers on various social media sites by 20% in the

first year Expand our distribution network to include organic specialty stores

such as a few Whole foods stores in the Southeastern region Improve in-store sales by 25% by utilizing localized ads to bring in

foot traffic to the store and promoting direct online sales Increase business to business sales to include more local stores in the

southeast and increase shelf space within the established stores

Situation Analysis Macro External

Environment Industry and Competitive

Environment Internal Environment

SWOT Analysis StrengthsWeaknessesOpportunitiesThreats

Market AnalysisTarget MarketingMarket Segmentation

Marketing MixProductsPricePromotionPlacement

Marketing StrategiesMarket PenetrationMarket Development

Bee School Differentiation BRHC are the experts on honey

production Learn to take care of your own

bees Purchase Bee starter kits from

BRHC Learn how vital bees are to the

environment and food supply

Calendar Annual Marketing Plan Calendar Blue Ridge Honey Company

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DECAdvertisingOnline ads Smart Ads Smart AdsMobile text adsYellow pagesPrint ads Local Newspaper Ads

Direct MarketingEmail newsletters opt in for emails Inform about the Bee School Direct mailMobile QR codes

CollateralBrochure Create Brocure Reprint with updated Info Reprint Reprint- Holiday brochureSell sheetsPromotional items Free samplesVideo/multimedia Advertise School Video About bees Video about process holiday video

Public RelationsPress releases as needed about Colony Collapse Disorder around the globe or other news Editorials

Social MediaFacebook Use $5 promotion updates weeklyLinkedInTwitterGoogle+Instagram Establish an account Post pictures in tandem with Facebook WebsiteContent/landing pageSEO campaignMobile website

1st Quarter 2nd Quarter 3rd Quarter 4th Quarter

Budget Type of Advertising Cost Per Year Total Per YearOnline Ads (Pay-per-click) $4,500 2 $9,000Print Ads $200 9 $1,800Email Newsletter $4,000 1 $4,000Brochure $2,000 4 $8,000Video/Multimedia $25,000 1 $25,000Press Releases $6,000 2 $12,000Facebook $5 12 $60Instagram $0 - $0Website Content Optimization $0 - $0

$59,860Total Annual Budget

Annual Advertising Budget

Thank You!

Blue Ridge Honey Company