Blue bird group group 5
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Transcript of Blue bird group group 5
Blue Bird Group
Group 5:
Clelie Albert Obaja KurniawanFath Ade Surya Kresna SatriaIskandar Muda Rikardo SiahaanIvan Immanuel
Company Profile1970s• Blue bird Berdiri
(Transportation)• Golden bird (Transportation)• Everlite (Manufacturing)• Big bird (Transportation)• Restu ibu (Manufacturing)• Golden Bird Bali
(Transportation)• Jasa Alam (Petrol & Gas Station)• Gas Biru (CNG Converter)• Ritra Konnas Freight Center
(Container Depot & Warehouse)
1990s• Gamya (Transportation)• Iron Bird (Container Truck)• Angkutan Kontenindo Antarmoda
(Container Truck)• Holiday Inn Resort (Hotel)• Silver Bird (Transportation)• Bali Taksi (Transportation)• Morante Jaya (Transportation)• Lombok Taksi (Transportation)• Surabaya Taksi (Transportation)• Cendrawasih (Transportation)• Pusaka Nuri (Transportation)
2000s• Lintas Buana
(Transportation)• Pusaka Satria
(Transportation)
Oil PricePollution
Traffic JamEmployee Issue
VisionTo be a sustainable, quality-driven company
that ensures the continuing prosperity of all its stakeholders
MissionOur goals are to achieve customer satisfaction, and to build and defend the first
position as market leader in every category in which we compete. In land transportation, we provide reliable, high quality and eco-friendly
services with the effecient use of resources, and we do it as a team.'
Vision and Mission
People
Profit
Planet
Sustainability Strategy
Integration & Increasing Employee Satisfaction
New Program; code name: “Green Bird”
• Fuel Cost Reduction Program• New “Cash Cow”
Initiative Strategyand Quick Wins
Strategy Initiatives Strategy Quick Wins (1 year)
Implement ERP in all business processEmployee Turnover Ratio decrease till 10% on
April 2011
Implement "Future Savings"Customer Complaint decrease till 10% on
April 2011Gradually renew the fleet with more eco-friendly vehicles (example : Hybrid Carand Electric Car
Reduce Fuel Cost till 20% in April 2011
Implement GPS in all vehicles10 % Taxis are Hybrid or Electric Car in April
2011Entering MRT industry MRT Special Team formed
New Cash CowEnhance logistic division to become new cash cow
Increasing logistic contribution to total revenue by 20% on April 2011
Green Bird
Employee Integration and
Satisfaction
Difficulties
Successful Change
Need new competency
Need a lot of money for new
investment
Resistence to New Technology
Building New Culture
GREEN CULTURE
HOW TO ACT “GREEN” IN ALL OF YOUR ACTS
Empowering special team to make the steps of green strategy Make a Statement about Green Commitment Implement Training about “How To Do Eco-Drive” Implement Training about “How to act ‘greenly” Make an insentive to employee who already implement
green culture
THANK YOU