BLOOD DRIVE BOOT CAMP

BLOOD DRIVE BOOT CAMP

Coastal Bend Blood Center


Basic Training

Overview of the Blood Center’s development of a volunteer

training program


Who we are

The Coastal Bend Blood Center– Established in 1969 – Collects approximately 31,000 units a year

– Supplies 13 medical facilities in ten counties– Has a service area of over 500,000 residents – Organizes over 1,700 blood drives a year– Employs three full-time recruiters


Our dilemma

• Need to maximize resources of blood drive coordinators

• Need to build upon community and supporter awareness of the Blood Center


The answer

• Create a workshop / training to meet both needs at once

• Must educate and entertain to gain lasting results



Goals for the Boot Camp

• Make coordinators aware of their account history and productivity

• Educate regarding blood donation in general, as well as our blood center operations

• Provide a first hand look at our blood center

• Give tips and tools to help build current blood programs

• Answer frequently asked questions

• Address common barriers to a successful blood drive


GOING INTO BATTLE

Tactics, tools and advice for implementing a successful

program


Structuring your training

• Use the goals as your guide

• Create a timeline that makes sense

• Be conscious of time


Content is key

• Make it a group effort

• Consider needs of all involved

• Get the most out of your time


Build your case

• Don’t get ahead of yourself

• Ease attendees into training

• Make sure they are engaged along the way


Implementing a theme

• Take your theme to the extreme“Go Big or Go Home”

• Look for every opportunity to bring your theme to life– Invitations, program, decorations,

presentation, etc.

• Provide attendees with something outside of the norm


RALLYING THE TROOPS

How to recreate, adapt and grow your own volunteer

training program


Meeting our goals

• Workshop surveys immediately following program

• Training well received by all

• Saw changes in donor clubs where coordinators had attended


Didn’t stop at Boot Camp

• Vampire University

• Who Wants to be a Lifesaver?

• Lunch & Learns

• High School Heroes Workshop


Opened many doors

• Created new partnerships

• Began to have people seek us out

• Started to build the community recognition we desired


Lessons learned

• Trial and error– Mailed invitations vs.

Evites– Morning vs. afternoon

trainings– Blood Center vs. on

location


Questions

Breanna RyeMarketing / Donor DevelopmentCoastal Bend Blood [email protected]

BLOOD DRIVE BOOT CAMP

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