BlogWell New York Social Media Case Study: Turner, presented by Rhonda Lowry
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How Big Companies Use Social Media Rhonda Lowry Turner Broadcast System New York City | April 29, 2009 “Social Collaboration – Together, We Tell Better Stories”
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Transcript of BlogWell New York Social Media Case Study: Turner, presented by Rhonda Lowry
How Big Companies Use Social Media
Rhonda LowryTurner Broadcast System
New York City | April 29, 2009
“Social Collaboration – Together, We Tell Better Stories”
Rhonda Lowry Vice President, Social Media Technologies
Turner Broadcasting System, Inc. [email protected]
Social Collaboration Together We Tell Better Stories
The Web is more a
social creation
than a technical one.
I designed it for a social effect
- to help people work together -
and not as a technical toy."
– Tim Berners – Lee, Weaving the Web p123
WTF is Collaboration ?
Socio–cultural bricolage
CC image courtesy http://flickr.com/photos/annamatic3000
Social Human Organizational Cultural
What is your mix of capital assets?
CC image courtesy http://www.flickr.com/photos/gregtimm
Is there a means to our individual ends?
CC Photo courtesy http://www.flickr.com/photos/omarrun
Can you evolve?
CC image courtesy http://www.flickr.com/photos/bielmcr
1994 2008
Can you get out of your own way?
CC image courtesy http://www.flickr.com/photos/tomsaint
The Perfect Storm
Event Page Status
Total Responses 1,944,001
Yes 1,211,280
No 164,784
Maybe 567,937
Awaiting Reply
247,258
CNN.com Live / Facebook
What will your Facebook status say when Obama becomes President?
CNN.com Live/Facebook
“In an inauguration defined by a sense of change, the experience of watching Barack Obama take office was fittingly revolutionary.”
Jake Coyle, AP
“The early winners in the battle for inauguration-media-coverage supremacy were CNN and Facebook.”
Andrew Hampp & Abby Klassen, Ad Age
1.2 million Facebook RSVPs
26 million Live video streams**
1.3 million Concurrent streams**
2 million Facebook status updates
11.3 thousand iReport submissions**
A Brewing Storm
We started with a squirrel ..
2/06
.. but got “better”. 9/06 Irwin
10/06 HA Quake
8/07 MN Bridge
4/07 VA Tech
10/07 CA Fires
What is news in a virtual world?
I don’t know, but Second Life™ residents do.
“I’m learning to talk to real people about real issues, in real time.”
CC Photo courtesy http://www.flickr.com/photos/omarrun
CC Photo courtesy http://www.flickr.com/photos/omarrun
“As well as writing for CNN ...”
Newsgathering Community Collaborative Storytelling
Together we tell better stories
Thanks for listening
Rhonda Lowry Vice President, Social Media Technologies Turner Broadcasting System, Inc.
How Big Companies Use Social Media
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