SAP CN For BlogWell 23 June2009 Final

Vibrant Communities FuelSAP’s Customer-Focused Ecosystem

Communities of Innovation at SAP

Mark YoltonSVP, SAP Community NetworkGlobal Ecosystem & Partner Group

June 23, 2009



Abstract:

The world’s largest enterprise software company has built an extremely strong and robust customer-focusedecosystem of customers in all sizes and from all industries across 200+ countries and territories, partners ofall types, bloggers/analysts, SAP employees in every department, and many others.

A key differentiator is SAP’s network of communities, each targeted to serve specific roles and titles …full-featured virtual communities augmented by physical events and rich programs that connect more than1.6 million individuals from around the world who actively collaborate and co-innovate.

Learn how SAP is delivering extraordinary value to the members of its vast global ecosystem through theSAP Community Network.

© SAP 2009 /

The Best-Run Businesses Run SAPLarge, Medium, and Small ... In All Industries ... Globally

Revenue Operating income*Employees

CAGR total revenues: 10%CAGR operating income*: 15%

20,97524,178

28,410 28,797 29,61032,205

35,873

1999 2000 2001 2002 2003 2004 2005

796

1,2441,471

1,6881,880

2,0862,4105,110

6,265

7,341 7,4137,025

7,514

8,513

2006

39,355

2,705

9,402

2007

43,861

2,735

10,242

2008

2,842

11,567

51,536

SAP 2008 revenues: €11.5 billion~85,000 companies in ~25 industries12 million users in 120+ countriesUnique global ecosystem of:

>1.6 million community members in~200 countries and territories>2,000 partner solutions and companies– service, software, technology, channel

© SAP 2009 /

Dynamic Market Forces Are at Work

Quickening Pace of Change

GlobalizationCollaborative InnovationBusinessNetworks

Consumerization

© SAP 2009 /

…To “build to adapt”From “build to last”…

Market Shifts and Competitive DynamicsAre Driving Business Transformation

Agility and innovation

Connect and collaborate

Co-Innovation

Organic

Fluid

Consolidation and efficiency

Command and control

Internal R&D

Mechanical

Rigid

© SAP 2009 /

New Ecosystem Approaches are Developing

Old ecosystem approachA few companies dominatethe landscapeOne-to-many connections managedas distinct relationshipsMechanical and linear

New ecosystem approachMany companies participating in anextended value chainEcosystem of customers, partners,suppliers, influencers, and othersOrganic and interconnectedDynamic system or business network

© SAP 2009 /

Rethink SuccessCustomer-Focused Ecosystem

Trusted and Relevant PartnerSolutions and Services Communities of Innovation

SAP BusinessObjectsCommunity

Business ProcessExpert Community

Enterprise ServicesCommunity

SAP DeveloperNetwork

ChannelPartners

Software SolutionPartners

TechnologyPartners

ServicePartners

Customers

Stan

dard

s &

Ope

n So

urce

Cus

tom

er &

Indu

stry

Valu

e N

etw

orks

Customers

SAP EcoHub

Community ArchitectureBusiness v. Technical and Companies v. Individuals

SAP EcoHubLOB heads, purchasedecision-makersOnline solution marketplaceDiscover, evaluate, and buypartner and SAP solutions

Standardsand Open SourceCustomers, Industry LeadersCommon business andtechnology standardsLower cost of integration & ITownership

Enterprise ServicesCommunityIT pro’s at customers, partners,and SAPCreate SOA services specs fordeployment in ESR

SAP Developer NetworkIT pros, developers, enterprise architects,sysadminsNetWeaver platform products and extensionsConfigure, install, run, optimize, innovate

BusinessObjectscommunityReport designers, developers,business usersShare insights on businessintelligence and informationmanagement

Business ProcessExpert communityBusiness analysts, enterprisearchitects, consultantsBusiness topics by solution andindustryBest practices in businessprocess

Companies Individuals

Bus

ines

sTe

chni

cal

© SAP 2009 /

UniversityAllianceCommunity

Students andProfessorsTechnology andBusiness tracksLearn, connect…

Introducing the SAP Community Network:A Large, Global Online Network of SAP Experts

Members

Traffic

Contributors

Momentum

>1.5 million members>200 countries / territories~20,000 new members/month

~600,000 unique monthly visitors>2 million unique visits per month~20 million pageviews per month

>150,000 have contributed>70,000 in 2008 alone>7,000 highly active>4,500 bloggers

~6,000 posts per day in 200+ forums>1 million topic threads>5 million total messages

© SAP 2009 /

Business andIT Professionalsworking forCustomers,SystemIntegrators, ISVs,Consulting Firmsand SAP

SAP Collaboration Workspace

Private Collaboration:Protected with selective access

BNT* and Social Media Intersect in Two Ways:Private, orchestrated communities, focused on companies

Enterprise Services CommunityCollaboratively creates specifications for coreSAP processes for Enterprise ServicesRepository

Industry Value NetworkDelivers pre-integrated, multi-vendor solutionsto address industry-specific needs

Industry and Technology StandardsEnsures SAP's platform is open andinteroperable with other vendor solutions inheterogeneous IT environments

Covers business and technology standards,open source

© SAP 2009 /

* BNT: Business Network Transformation

Content, Collaboration, Events

BNT* and Social Media Intersect in Two Ways:Large, open communities, focused on the individual

SAP Community Network

Wiki

Forums

Blogs

Events

* BNT: Business Network Transformation

Web 2.0 technology +Forums, blogs, wiki

Web topic aggregator pages

Content library, whitepapers, articles

eLearning, downloads, trial licenses

Reputation, ratings, recognition …

© SAP 2009 /

Communities for a Variety of Roles:SAP Developer NetworkBusiness Process ExpertsSAP BusinessObjects CommunityUniversity Alliances CommunitySAP EcoHub = marketplace… with Physical EventsSAP Tech Ed + SAP Tech Tour

Community 2.0 Platform & ProgramsCommunication, Collaboration, Co-Innovation

© SAP 2009 /

SAP EcoHubCommunity-Driven Online Solution Marketplace

Accelerated Discovery

Trusted Engagement

Power of Insight

© SAP 2009 /

SAP EcoHubWhat Our Customers, Analysts, and Media Are Saying

“SAP AG has launched an online marketplace offeringsoftware from ISV and solution partners thatcomplements and extends SAP's applications…theonline marketplace is already up and running”– Rick Whiting, Channel Web, October 2008

“SAP puts collaboration at heart of businessstrategy... Software company SAP is working withthird-party suppliers and its customers to tacklepoor trading conditions in the face of economicdownturn.”

– ComputerWeekly.com, October 2008

“SAP’s newly launched EcoHub recognizes the needfor SAP to provide its clients a more… comprehensivemethod to find partner or SAP sourced systems. Itis still in the early days, but this community-basedapproach could become a valuable asset for SAP, itsclients, and its evolving ecosystem.”Nigel Montgomery, AMR Research, October 2008

“SAP calls the EcoHub a ‘trustedmarketplace,’ and the largest element isthat SAP itself hosts the marketplace.

However, a significant element is that thepartners providing solutions and all the

solutions themselves have been certifiedby SAP.”

David Bradshaw, Research Manager,Applications and Solutions, IDC EMEA

IDC, SAP Launches the EcoHub, Doc # Q83Q,

October 2008

“EcoHub is a step in afresh direction forSAP.”

– Dennis Howlett, ZDNet.com,October 2008

“SAP EcoHub is an easy to use singlesource that will streamline the process foridentifying trusted relevant solutions thatmeet our business needs and work withinour existing SAP installations. This issomething that I have been searching for along time”Matt Stultz, VP., Global InformationTechnology October 2008

© SAP 2009 /

Demo Jam – Las Vegas

SAP Tech Ed and SAP Tech TourEvents Bring Communities to Life

Community Day – Bangalore

Keynote – Munich

Community Clubhouse – Munich

© SAP 2009 /

SAP TechEd and TechTour 2009>28,000 attendees in more than 45 worldwide events

APJ:

ChinaIndia (2)JapanKoreaTaiwan

Tech Tour attendeesAPJ 3,000

EMEA:

AustriaBahrainBalticsBelgiumBulgariaCroatiaCzech RepublicFranceGreeceHungaryIsraelItaly

Tech Tour attendees EMEA 8,000

NetherlandsPolandRomaniaRussiaSlovakiaSouth Africa (2)SpainSwitzerland (2)TurkeyWest BalticsUnited Arab EmiratesUnited Kingdom

N. America:(ASUG Chapter Meeting)

AtlantaChicagoMinneapolisTBDTBD

South America:

ArgentinaBrazilChileColumbia (2)Dominican RepublicEcuadorPeruVenezuela

Tech Tour attendeesAmericas 4 ,000

8,000

12,000

8,000

Bangalore

Shanghai

ViennaPhoenix

© SAP 2009 /

TechEd Events www.sapteched.comTech Tour Events www.sapteched.com/techtour

http://www.sapteched.com/

http://www.sapteched.com/techtour

~70SAP Mentors

<1/100th of 1%

~7,000Highly Active

Contributors~½ of 1%

>70,000in 2008

Contributors~5%

>170,000Lifetime

Contributors~10%

>1,600,000Total

CommunityMembers

Core Contributors Power the Communities

© SAP 2009 /

SCN Top ContributorsReputation Management System

Top three point earners in29 categories from 200 topics

Special recognition at eventsand online

Recognized for contributions toimproving communityknowledge and understanding

SAP MentorsThe Elite of the SAP Community Network

Role models for the community

Provide passion and energy +coaching on tone, content, context

Mentors take on a leadership role

Create a sense of belonging

Candid feedback + direction to SAP

Preview, advise, counsel

Trusted, semi-privatecommunication channels

Special status to exceptional, professional, and high-value membersof our SDN, BPX, and SAP BusinessObjects communities

© SAP 2009 /

2008 Community Activity OverviewGlobal Reach, Rich Content, Active Contribution

~250 articles published per monthby ~200 extended team content publishers

~50 eLearning modules per month~120k eLearning views per month~200,000 forum posts per month~300 blogs published per month>375k SDN Newsletter subscribers>250k BPX Newsletter subscribers~940k SDN + 50k BOC + 30k BPX homepageviews per month3.9M SCN points in all of 2008

>150k lifetime contributors;>70k in ’08

12k contributors >100 lifetime points;>6,300 in ’08

6,500 lifetime contributors >250 points;>2,700 in ’08

>160 features, projects, and platform changesimplemented in ’082 million content searches per month

© SAP 2009 /

SAP Communities Deliver Customer Value

Florida’s investment in anSAP tax and revenuemanagement solutionyielded a 9:1 ROI.

“Extending our solution…required a very differentbusiness process. With BPX,we tapped into experts andlaunched faster leveragingthe work of others.”

Louis PanebiancoFlorida Department of

Revenue

Proctor and Gamble hasmoved from a communitydefinition group for SalesOrder Cockpit in 2008 to pilotand ramp up in 2009.

“Our Sales Order Cockpit willprovide significantly improveduser productivity for CustomerService Operations.”

Dr. Dietmar Giljohann,Global Solution Owner,

Order Management in SupplyNetwork Services

Procter and Gamble, Inc.

Siemens' developersactively tap into SDN toenhance work with SAPtechnologies.

“Siemens resolvesNetWeaver-related technicalproblems using SDN 50 %faster than through otherchannels.”

Richard HirschSenior Portal/SAP NetWeaver®

ConsultantSiemens IT Solutions

and Services© SAP 2009 /

The SAP Ecosystem makes headlines

SAP has set the standard — certainly within the tech industry — and offers a good example of thepotential. SAP is one of the leaders in the scale, diversity, and integration of its vast ecosystem.”John Hagel and John Seely BrownHow SAP Seeds InnovationBusiness Week, July 2008

“The route of communities can be a powerful strategy…I see this as a competitive advantage (forSAP). Other vendors … are more instance-oriented and unsophisticated.”

Stephen HendrickSAP Tech Ed Las Vegas Highlights, IDC

“

Many businesses can create stickiness by building user communities. Every year, … SAP hostsconferences where customers can meet with IT experts, software developers, and, most important,each other. These aren’t sales events per se, but you can be sure that attendees leave with a feelingof partnership with SAP.

Jack and Suzy Welch, The Welch WayBusiness Week, September 2008

“THEWELCH WAY

© SAP 2009 /

SAP has elevated its community development into an entire practice … it allows the most dedicatedmembers of its community direct access to senior management to provide feedback on products,services, and strategy. This is the best way to stay customer-focused and relevant in a rapidlychanging competitive environment.”

Chris AndrewsFour Components of Successful Innovation, Forrester, April 2009

“© SAP 2009 / Page 22

Free access to subject matter experts for fast implementation + issue resolutionMany support resources reduce TCOIncrease knowledge at low costConnect with peers and partners; increase influenceCo-innovate by connecting experts for surprising results

Customers

Quick product/service adoption and market ramp-upSpeed, agility, better decision making, and risk reduction via rich insightsHigher customer satisfaction and loyalty; better retention, up-sell, and cross-sellImproved product and information quality with outside-in feedback on our products,services, processes, and customer experiencesSAP

Partners

Proof of strong commitment to ecosystem enablement and successLead generation for the ecosystem – SAP and partnersCo-innovation by connecting experts with others = leadershipGateway to solution certificationOur Ecosystem

Our communities drive value to…

Subject matter experts for solutions, innovation, and market insightMany implementation and support resources reduce support costsDemonstrate expertise, generate leads to >1.5M members globally

© SAP 2009 /

Leading Practices"How-to” GuidesWhitepapers, ArticlesNewsletterseLearningEnterprise Services Definitions, Business Mapsand Implementation Documents

Exclusive Content

Configuration andOptimization ExamplesAudio / Video Demos, eLearningWidgets, Wizards, EditorsPreviews, Trials, Add-OnsTools, Analyzers, Development KitsSolution ComposerDownloads

Rich Assets

Peer NetworkingEventsIndustry and Solution ForumsThought Leader BlogsCollaborative WikisAccess to Influencers + Execs

Connectivity

Skills EnhancementMember-Granted PointsAwards ProgramAppreciation, StatusAwareness, VisibilityEducation, DevelopmentSkills CertificationSAP Mentor Program

Career Enhancement

Our communities deliver value thru…

© SAP 2009 /

© SAP 2009 /

The Essential “Strategic Argument” forSAP Communities of Innovation

Business Network Transformation provides competitive differentiationIn a fast-changing market, marked by high expectations and requirementsWith agility, reach, scalable co-innovationFrom 1:many to many:many and community:community network relationships

Social networks open-up enterprises to reach across entire ecosystemsWeb 2.0 Enterprise 2.0 Communities 2.0 …By enabling virtual and physical community collaboration

SAP orchestrates "communities of innovation" to create value and to share benefitsacross its global ecosystem

Faster, broader product adoption with higher customer satisfactionStronger affiliation to SAP and partners with deeper commitmentsExtensive co-innovation differentiation, valueEconomic impacts and advantages for allTransformed relationships between customers, partners, suppliers, independents…

© SAP 2009 /

SAP Community Network:Building a Culture of Community

© SAP 2009 / Page 26

Connect, Collaborate, Contribute, Co-Innovate

© SAP 2009 /

SAP Community Network (SCN)http://scn.sap.com

SAP Developer Network (SDN)http://sdn.sap.com

Business Process Expert community (BPX)http://bpx.sap.com

Business Objects Community (BOC)http://boc.sap.com

SAP TechEd & Tech Tourhttp://sapteched.com

SAP EcoHubhttp://ecohub.sap.com/

Enterprise Services Communityhttp://esc.sap.com

University Alliance Communityhttps://www.sdn.sap.com/irj/scn/uac

Partner Portal and PartnerEdgehttp://www.partnerwithsap.com/

Industry Value Networks (IVNs)http://www.sap.com/community/pub/innovation/ivn/

Industry and Technology Standardshttps://www.sdn.sap.com/irj/sdn/standards-and-opensource

http://scn.sap.com/

http://sdn.sap.com/

http://bpx.sap.com/

http://boc.sap.com/

http://sapteched.com/

http://ecohub.sap.com/

http://esc.sap.com/

https://www.sdn.sap.com/irj/scn/uac

http://www.partnerwithsap.com/

http://www.sap.com/community/pub/innovation/ivn/

https://www.sdn.sap.com/irj/sdn/standards-and-opensource

Mark YoltonSenior Vice PresidentSAP Community Network

http://bpx.sap.comhttp://sdn.sap.comhttp://boc.sap.comhttp://sapteched.com

T 650-687-4656E [email protected]

Thank You!

© SAP 2009 /

http://bpx.sap.com/

http://sdn.sap.com/

http://boc.sap.com/

http://sapteched.com/

mailto:[email protected]



APPENDIX

© SAP 2009 /

The SAP Ecosystem Extends SAP’s Core

Industry-FocusedExcellence

• Comprehensive , integrated, & industry-specific solutions with partners

2

3

1

Community-PoweredResults

• Role- and task-based communityengagement model

• Quickly connects members with expertsand the resources they need

OrchestratedCo-InnovationIntegrated approach with partners,customers, and individualsAddress entire solution lifecycle fromdevelopment to deployment andongoing operations

Accelerate Innovation

EnhanceReturn onInvestment

SAP Products,Solutions,& Services

SAP Ecosystem

Deliver Breakthrough Results…

Reduce integration costswith pre-certified solutions

Decrease integration riskwith standards-baseddeployments

Cut costs of acquiringknowledge

Innovate ‘at the edge’ of the company

Trusted & relevant partner solutions & services

24x7 access to relevant knowledge & expertise

Rapidly find & deploy diverse resources

…Unique Ecosystem Approach

Speed, agility, better decisionmaking, risk reduction with richinformation and insights

Higher customer satisfaction andloyalty; better retention, up-sell, andcross-sell via influencers

Improved product and informationquality with outside-in feedback onproducts, services, processes, andexperiences

Co-Innovation by connecting expertswith others for surprising results

Quick adoption and market ramp-upBetter informed and successful

customersLead generation for the ecosystem

Direct access to other subjectmatter experts for solutions,innovation, and market insight

Gateway to solutioncertification (ICC)

Abundant implementation andsupport resources to reducepartner support costs

Opportunity to demonstrateexpertise, generate leads to >1Mmembers globally

Proof of SAP’s strongcommitment to ecosystemenablement and success

Direct sales leads via EcoHub

Free access to best practices andsubject matter experts for fast issueresolution

Abundant implementation andsupport resources, reducing TCOand maintenance costs

Build internal expertise, andincrease knowledge at low cost

Connect with peers and partnersfor new information & with peoplethey didn’t have access to before

Generates a closer connection toeach other and to SAP

Co-Innovation (connect expertswith other experts for surprisingresults)

Community Benefits & Risks

Benefits for Customers Benefits for Partners Benefits for SAP

Risks of Doing It Wrong…Disaffected employees and customers have a platform to vent; if no response then the sense that thecompany doesn't care; need for constant attentionCan create a negative perception of inauthentic interaction or that there's one-sided benefit (to thecompany only, not for the customers and partners and other community members)Little or no activity can create the sense that the company is irrelevant; community care must be part ofa company's DNA, and the community needs to care enough to engageConflicting information if official company positions don't match behaviors or customer experienceIncreased company exposure from a lack of control over information flow … but a red herring as trueinformation control (message management) does not exist

© SAP 2009 /

Communities Enrich SAP’s OwnBusiness Network Transformation

Evolving Role of Communities Implications:

1 Solidify the Core:Establish strong foundation onvalue to build, expand, connect(e.g., scalable technologyplatform )

2

3

…Today…

Integrated Communities

Provide SAP with outside-ininnovation and insights

Generate incremental revenuesthrough e-commerce enablement

Lower costs of customertechnical assistance, customeracquisition, operations, support

Mainstream community effortsinto SAP, partner, and customerprocesses

Impa

ct o

f Com

mun

ities

CSAP

P

C

C

P

Thriving Community

Fast-growing, passionate, loyalcommunity members sharesolutions and expertise

Collaboration on best practicesand innovations

Borderless Enterprise

Enable customers and partners tocreate communities connected withSAP and each other

Accelerate innovation by leveragingcollective collaboration of community(e.g., ESC, Innocentive… )

Build an economic web ofinterconnected business models toaccelerate distribution and valuecapture (e.g., LinkedIn + ERP/CRM)

Time

CSAP

P

C

C

P

CP

P

P

C

C

CC

C

P

C

C

CP

C

C

C

CP

SAPC

C

C

P

Integrate & Mainstream:Incorporate community practicesbroadly into SAP business models(e.g., formalize outside-ininnovation with R&D)

Multiply & Accelerate:Remove barriers and facilitateconnections with other communities(e.g., IP policies to accommodateco-innovation)

© SAP 2009 /

Newsletters

Customer SuccessStories

Special Offers

Blogs

SAP ThoughtLeaders

Customer & PartnerCustomer & PartnerContributors

Hot Topics andSponsored Links

Community NewsCommunity News

Faces from theCommunity

Content Library

Four Communitiesat Top Level Advanced Search

Noteworthy

Premium Content

PersonalContributions

Top Contributors

Related ArticlesContextually

Related Articles

Wiki

FeaturedContent

Physical EventsPhysical Events

Community 2.0 Platform & ProgramsCommunication, Collaboration, Co-Innovation

Video & PodcastsVideo & Podcasts

Innocentive

© SAP 2009 /

Community Tools Enable a Rich Exchange

twitter Facebook RSS

WikisForums

Blogs eLearning Downloads Subscriptions

ReputationManagement

© SAP 2009 /

Role-Based CommunitiesServe a Wide Spectrum of Member Interests

Developers, consultants, analysts, systems integrators, SAPAsk and answer technical questionsGet expert advice; share detailed solutionsFind tools and documentation for implementation and operations

Business analysts, enterprise architects, consultants, SAPBest practice sharing by industry and application type (CRM, ERP)Discuss business process, solutions and software implementation

Report and dashboard designers, enterprise developers, ITprofessionals, SAPResources and insight to transform data into information for betterdecision-makingBusiness intelligence and information management solutions

SAPDeveloperNetwork

BusinessProcessExperts

BusinessObjectsCommunity

Students and professors learning and teaching SAPAccess and share product, process, and curriculum informationMake contacts across schools and with practitioners globallyEngage to develop collaborative team work habits early

UniversityAlliancesCommunity

© SAP 2009 /

Business Process ExpertsBPX

“The BPX community containssome of the brightest mindsyou can find on the planetrelated to SAP”Dennis Howlett, Blogger

“The BPX community isgrowing and thriving… it’s timeto jump on it”Dale Young, Cap Gemini

“I’m a fan of BPX because SAPprofessionals of all flavors gather tocollaborate… and SAP is participating”Jon Reed, JonERP.com

“BPX connects the geeks and thesuits… helps me move ahead inmy career”,Jim Spath, Black & Decker

© SAP 2009 /

“That fixed it! If I had amillion dollars I'd give it toyou. I can't thank youenough. Have a wonderfulday.”

“Thank you, thank you, thankyou!!!!! After several days ofbeating my head against thewall, my report works!”

“Thanks a bunch, guys!!!This place is great. It tookme all day to research bymyself and now it is solvedin an hour.”

Sampling of Feedback

SAP BusinessObjects CommunityBOC

The premier SAP Business Intelligence community for all your technical needs

Participation Value/BenefitReduce implementation & deployment timeEmpower end-users to perform their ownbusiness intelligence on SAP dataTap the community to get answers – fastSelf training thru documents, articles,webinarsCollaborate with experts and other peers

Incredible adoption and growthLaunched in 2008Membership is now 230,000Discussion forums with >100 moderators14,000+ forum posts per month100’s of Business Objects blogsCrystal Reports & Xcelsius best-practicesForums localized to Korean, Japanese, ChineseOne of fastest-growing and most popular topics on SCN

© SAP 2009 /

University Alliances CommunityCultivating the Future

Launched early 2009

Already ~50,000 membersglobally

For university professors,faculty, and students

First online global academiccommunity of its kind

Rich content and collaborationtools open to everyone

Additional private collaborationspaces and tools for UACmembers only

© SAP 2009 /

Business Process Expert Community (BPX)eBook

“Process First" describes theevolution of the BusinessProcess Expert (BPX)

The BPX role adds value byincreasing effective communicationand program leadership skillsacross technical and businessboundaries

Book was written throughcollaborative contributions from theBPX community via wiki in 2008

© SAP 2009 /

Open innovation marketplacewhere experts solve challengesin technology, science, andbusiness

Prize-based open innovationSAP, customers, and

partners sponsor challengesCommunity members solve

for financial rewards!

https://www.sdn.sap.com/irj/sdn/innocentive

SAP & Innocentive

SAP Innovation & Technology Pavilion

© SAP 2009 /

https://www.sdn.sap.com/irj/sdn/innocentive

New: DocupediaShared Product Knowledge = Lower Total Cost of Understanding

Interactive version of SAP NetWeaver product documentationSCN members can find, view, comment, organize, and rate our product informationWiki-based: community members enhance documentation quality and completenessBenefit for everyone: more effective, efficient, community driven product documentation

© SAP 2009 /

An essential stepping stone for developers and consultants

Complete Offering: (available in U.S. and Germany)One-year, low-cost, test, development, and commercialization licenseto the entire SAP NetWeaver platform ($1170 + tax US, €1071 Germany)

Automatic notification of patches and updatesVirtual SAP TechEd content to build expertisePersonal SAP namespace

Customer Feedback:“For me, this subscription is clear proof that SAP supports start-up companies and freelancersso that the SAP Ecosystem will grow.” – Marcel Salein“We are now subscribers in our second year and this great product helped us in finding solutionsfor our clients’ challenges, to build test scenarios, and to train our staff.” – Oliver Kaluscha“I am planning to start a new company together with some friends, specializing on SAP Portalapplications, and I see the NetWeaver Development Subscription as the cornerstone for oursuccess” - Robert Briese

Software SubscriptionsOne-Year SAP NetWeaver Development Licenses +

To learn more: sdn.sap.com/irj/sdn/subscriptions© SAP 2009 /

Virtual SAP TechEdExtraordinary Knowledge Transfer in a Convenient Format

Best of SAP TechEdAccessible to allOnline and offline accessAvailable nowhere else

Cutting-Edge SAP TechnologiesBest practicesProduct roadmapsIndustry solutions

AffordableComplete Package:– 2006, 2007, 2008, +2009500+ sessions€ 300 per license

recorded live at SAP TechEd© SAP 2009 /

SAP Pinnacle AwardsRecognizing Extraordinary Partnerships for Shared Benefit

SAP Partner Pinnacle Awardsrecognize SAP partners who have

excelled in developing theirpartnership with SAP by providing

quality products, solutions, andservices to our customers

Top Community Contributor CategoriesSDN Top ContributorBPX Top ContributorBOC Top ContributorESC Top Contributor (new in ’10)

© SAP 2009 /

SAP CN For BlogWell 23 June2009 Final

Technology

Transcript of SAP CN For BlogWell 23 June2009 Final