Blogs, Wikis, and RSS, Oh MY! Collaborate and ProsperJesse WilkinsFebruary 5, 2009

BLOG THIS!*

Whats a blog?Started as online diariesToday used more as lightweight CMSHides complexity of Web publishingGenerally arranged in chronological order, most recent at top*

Informata*

Blogging basicsCentralized - one person or group posts, others can only read the posts Comments and trackbacksEasy to link to other pagesEasy to blog using toolbarsImportant to keep current!

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Blog use casesInternal communicationsProject managementResearchKnowledge managementChange order management

Blog Records ManagementIf the CEO is blogging, is it a record?Maybe Most blogging systems support basic content management capabilitiesReview comments periodicallyOr consider turning them offTrack changes to postings, commentsDocument reason for changes*

Consumer vs. enterprise blogsControl over implementation modelSecurity and authenticationEase of useAudit trailsSearch and retrievalReportingSupportSyndication

Getting startedSign up for a free hosted serviceStart postingKeep posting!Make it relevant if you want it to be read.Consider commercial solutionsMore control over contentFiner-grained control over access, updates*

Microblogging

WIKI-WIKI*

Wiki-WikiWikipedia: 2,700,000+ articles in EnglishMore than 10 million in 264 languagesWiktionary:1,131,000+ definitions in EnglishWikiQuote: 16,400+ quotationsWikitravel: 20,500+ destination guidesLyricwiki: 400,000+ song lyrics!

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Wikipedia*

The wiki basicsCollaborative websiteOrganized as linked articlesHides complexity of HTML from usersEasy to add articlesEasy to link articlesEasy to correct mistakes*

Wikipedia RM article*

How do you use a wiki?

Source: Stewart Mader, www.ikiw.org

Wikis are more archival than email, less process than Word.

-- Mike Cannon-BrookesCo-founder and CEO of Atlassian

Collaboration: email vs. wiki

Source: Manny Wilson, CentCom and Intellipedia

There are plenty of ways tocommit career suicide; wikis are just the newest one.

Eric M. JohnsonState DepartmentOffice of eDiplomacy

Commercial vs. enterpriseControl over implementation modelSecurity and identityEase of useAudit trailsSearch and retrievalReportingIntegration and performance

Change tracking*

Implementing a wikiSign up for a free hosted serviceStart writingInvite others to writeModerateor notConsider a commercial wikiMUCH more control over look & feel, access rights/security, content*

REALLY SIMPLE RSS*

Really Simple SyndicationXML-based content syndication languageMakes it easy for users to find your contentPush instead of pullMost blogs and wikis support RSS natively*

How RSS worksFind a website with a feedSubscribe to the feed using a readerReader polls the website periodically and downloads updated feed itemsRead the feeds in the reader!*

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Google Reader on iGoogle

RSS in Outlook 2007

Questions?*

ADDITIONAL RESOURCES

Additional resources - blogsBlog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues, Nancy Flynn, AMACOM Books, 2006.Blogging for Business: Everything You Need to Know and Why You Should Care, Shel Holtz and Tom Demopolous, Kaplan Business, 2006.

Additional resources - blogsNaked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, Robert Scoble and Shel Israel, John Wiley & Sons, 2006. The Corporate Blogging Book: Everything You Need to Know to Get it Right, Debbie Weil, Portfolio Hardcover, 2006

Additional resources - blogsThe Blog Councilhttp://www.blogcouncil.org http://www.blogcouncil.org/blog Fortune 500 Blogs wikihttp://blogbusinesssummit.com/fortune500

Sample public blog policiesIBM Social Computing Guidelineshttp://www.ibm.com/blogs/zz/en/guidelines.html Sun Guidelines on Public Discoursehttp://www.sun.com/communities/guidelines.jsp Easter Seals Internet Public Discourse Policyhttp://beth.typepad.com/beths_blog/2008/04/nonprofit-blogg.html

Enterprise blog toolsAtlassian Confluencehttp://www.atlassian.com Awareness (formerly iUpload)http://www.awarenessnetworks.com Blogtronixhttp://blog.blogtronix.com/

Enterprise blog toolsIBM Lotus Connectionswww.ibm.com/lotus/connections Six Apart Movable Typehttp://movabletype.com/ Traction Teampage Enterprise Bloghttp://www.tractionsoftware.com/

Enterprise microblogsIdidwork, http://www.ididwork.com/ Laconica, http://laconi.ca Present.ly, http://presentlyapp.com/ Socialcast, www.socialcast.com Trillr, https://trillr.coremedia.com/home/ Yammer, www.yammer.com

Additional resources - wikisEverything is Miscellaneous, David WeinbergerWikinomics: How Mass Collaboration Changes Everything, Don Tapscott and Anthony WilliamsWikipatterns, Stewart MaderWikis: Tools for Information Work and Collaboration, Jane Klobas

Additional resources - wikisAtlassian blogs: http://blogs.atlassian.com/ Brainkeeper blog: http://www.brainkeeper.com/blogeTouch blog: http://Blogs.etouch.net

Additional resources - wikisSocialtext blog: http://www.socialtext.com/blog/Ross Mayfields (Socialtext CEO) blog: http://ross.typepad.com/blog/Traction blog: Visit their website and look for BLOG

Additional resources - wikisWikinomics blog: http://www.wikinomics.com/blog/Wikinomics wiki: http://www.wikinomics.com/wiki

Enterprise wiki vendorsAtlassian ConfluenceBrainkeepereTouch SamePageSocialtext Enterprise WikiTraction TeamPageTwiki

******Manage users. Segment users into different groups and assign them appropriate status (trusted, untrusted, suspended, etc.) Assign permissions. Manage the relationship between users and content: which users can post to which category? Who can read what? Who can edit certain wikis? Who can comment on what content?Multiple authentication methods. Combine integration with single sign-on systems, and identity management systems with password authentication to control who has access to your community and what they can do.*******Ross Mayfield, CEO of Socialtext, identifies four groups of use cases: Collaborative intelligence sales organizationsParticipatory knowledge base Dell call centerFlexible client collaboration professional servicesBusiness social networking*Quoted in the New York Times, Aug 4, 2008***********The Blog Council is an advanced-level group of senior executives, all of whom have already fought the battles, made the tough decisions, and successfully implemented social media operations at their own companies.

Member ListAccuQuote Allstate Analog Devices Cisco Systems The Coca-Cola Company Dell E.ON Ford Motor Company Gemstar-TV Guide General Electric H&R Block General Motors Home Depot Intel Intuit Kaiser Permanente Lenovo Mayo Clinic Microsoft Molson Newell Rubbermaid Nestle Purina PetCare Nokia Orange Petro-Canada Pitney Bowes Procter & Gamble Progressive Insurance SAP Starwood Hotels and Resorts SunGard Turner Broadcasting Systems United Parcel Service Walmart Wells Fargo(Founding Members are noted inbold)*