Blogs: The Journey Starts Here
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Transcript of Blogs: The Journey Starts Here
Blogs: The journey starts here.
Bill Sheridan, CAEBusiness Learning Institute
Vail ResortsMarch 30, 2011
Blogs• A Web site of news and commentary that
allows readers to give feedback about what they are reading.
Why blog?
Establish your company as a thought leader
Reinvent your marketing strategy
Build communities and improve customer relations
Control
Expand your brand
Companies that blog have …• 55 percent more
visitors to their official Web sites.
• 97 percent more links to their Web sites.
• 434 percent more indexed pages.
Source: HubSpot
Caterpillar: http://caterpillar.lithium.com/caterpillar
Starbucks: mystarbucksidea.force.com/apex/ideaHome
Marriott: www.blogs.marriott.com
Wegmans: www.wegmans.com/blog
Manpower: www.manpowerblogs.com
General Electric: www.gereports.com
Fiskars: www.fiskateers.com/blog
Southwest Airlines: www.blogsouthwest.com
Patagonia: www.thecleanestline.com
Whole Foods: blog.wholefoodsmarket.com
Keys to blogging success
Content …
… and commitment
Even if you don’t write a blog …
… read them!
How-tos
• “The Corporate Blogging Book,” by Debbie Weil: www.debbieweil.com/book• “Social Media Strategies for Professionals,” by Michelle Golden: amzn.to/e1N6VJ • ProBlogger: www.ProBlogger.net• Findable Blogs: www.FindableBlogs.com• How to Start a Blog: www.WikiHow.com/Start-a-Blog
Blogging platforms
• Blogger: www.Blogger.com• Typepad: www.TypePad.com• WordPress: WordPress.org
Blogging tools
• Google Reader: www.Google.com/Reader • Bloglines: www.BlogLines.com • FeedReader: www.FeedReader.com• NewsGator: www.NewsGator.com
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