Lindsay McLoughlinwww.Proofed by Linds.co.uk

@mcloughlin33

1. What is blogging?

2. Who is going to read your blog posts?3. What are you going to say?4. How are you going to “say” it?5. How are your readers going to “hear” you

have published a blog post?

Let’s get you blogging…

Langtree School - Library Blog

1. What is blogging..?

Been around for about 10 years “Web log” = blog ie online diaries Anyone can set one up (easy part!) Thinking of something to say and getting

readers to read it (tricky part!)

The facts

The general groups might be…

Langtree school years 7-11 Local primary schools years 5 & 6 Family/friends/teachers ie. school

community School pupils - UK and worldwide!

2. Who’s going to read your blog?

Specifically, these groups are made up of individuals…

Create/invent reader profiles (personas)

Decide…

Age, gender & family profile Their interests/attitudes/values/aspirations Where they live The brands/styles/habits they might have

Create 3-4 client personas (as a class or personally)

Who’s going to read your blog?

Year 6/Goring Primary/lives in Goring with M&D and older sister, Jill

Coming to Langtree/September Likes Scouts, Xbox, Cross-Country Running Plays drums in a band Uses Twitter & Instagram Saving for a camera Concerned re environment

Photo credit: Grant MacDonald / Foter.com / CC BY-NC

Meet “Jack”

Year 7/Langtree/lives in Goring with M&D and younger brother, Jack

Travels to/from Langtree by bus Likes camping holidays/chess/singing &

dancing Loves David Walliams/1D Uses Facebook & Instagram Hates Minecraft! Loves Hollister Photo credit: Stuck in Customs / Foter.com / CC BY-NC-SA

Meet “Jill”

Your readers will see elements of themselves in your writing and will gravitate towards you

Before long, you will find there are more Jacks/Jills than you imagined

Write to Jack/Jill

Jill’s mindset…. She will be thinking:

What is it?

What’s it got to do with me?

What do I do now?

Answer her questions through your writing

Write to Jill

You can talk about… Anything you like

Particular book/poem/blog/genre Opening sentence Your own ‘bestseller’ list What constitutes an eyecatching book

jacket Year 7’s most popular book…

3. What are you going to say?

Focus on you – and what you know Treat it like a comfortable conversation Use “Of course”, “Er”, “Well” (in

moderation!) Use your emails/social media/news/canteen

conversations for inspiration

Inform, educate, entertain!

4. How are you going to “say” it?

Coming to Langtree? The current Year 7’s favourite ‘school bus’ reading

Year 7’s top ten tips on how to find the book you want in the library

Has David Walliams lost his sense of humour?

Kate’s top ten school library blogs Tom’s top five chess-playing guides

Write to Jill…

Social media… Facebook, Instagram, Twitter, etc

School newsletter Friends, family

Spread the word via your own social media. Bring your own community to your blog!

How is “Jill” going to ‘hear’ about your blog post?

How to appeal to your “target market”

How you are going to write to them and what you might want to talk about

How you can attract readers to your blog

Good luck and have fun! Thank you

So now you know…