Blogging for your Business
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Transcript of Blogging for your Business
![Page 1: Blogging for your Business](https://reader035.fdocuments.net/reader035/viewer/2022081412/544ff471af79596e5e8b51da/html5/thumbnails/1.jpg)
Welcome
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Who Are We?
The Parnassus Group A boutique marketing agencyHosts of the Blog Business Summit and Facebook Marketing
ConferencesCreators of “Blogging the Stratosphere” eventFocus on Web 2.0 technologies and platformsThinkspace tenants and chamber members
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What will We Cover Today?
A pragmatic, business-focused look at the “Social Web” with heavy emphasis on blogging
Social Media defined
How companies can benefit
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Audience assumptions
Small business
Promotional focus
Care about search
Are new to blogs and blogging
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Having a Web site is not enough!
Not dynamic
Not broadcasting
Google’s largely ignoring it
It’s probably out of date(?)
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Email is broken
In boxes are overwhelmed
Spam filters are hyperactive, yet inaccurate
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The Social Web (Web 2.0)
Non-static “living” sites
Data driven content
Content endures
User-generated content
Two way communication -- Interaction between sites and individuals
“Broadcasting” via syndication
People focused
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Social Media Defined
In comparison to traditional media (and Web 1.0), online social media is perpetuated Web-enabled content of a conversational nature.
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The First Wave
Discussion groups/bulletin boards
Blogs
Wikis
Instant Messaging
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The Second Wave
Social networks: Facebook, MySpace, LinkedIn
Twitter/Jaiku/Pownce
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What is a blog?
It’s just a Web site in the form of a journal. A “Web log”
Entries appear in reverse chronological order
Data driven
“Broadcasts” via RSS
Every new entry is also a new page
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Why you should have a blog
Automatic SEO
Easy to update
Readers can subscribe
Helps establish “thought leadership”
Helps establish relationships
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SEO case study: bigbusinessjet.com
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Creating a blog: Wordpress.com
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Posting example
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Frequently asked questions
What service or platform is best?
How often should I post?
What should I write about?
What about comments?
How can I measure traffic/readers/sales?
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What is Twitter?
Goodbye Tolstoy
Conversation
Platform
Conventions
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Twitter: “microblogging” in action
Twitterific
Twinkle
Web
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Why does it work?
Social Currency
Computerless communication
Low effort / high return
Spam Free
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Why do I care?
Traffic
Cachet
Buying Decisions:kevinkozan : “hmmm.. what wine should I buy
tonight?” jcuene: “should i buy a new ipod now, or wait?”geoffgirardin : “ATTN: I'm looking to buy a webcam.
What should I buy?”
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What is Facebook?
Social network
Lifestreaming
Digital Rolodex
Relationships & Identity
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Facebook tour
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Marketing via Facebook
Fan pages
Groups
Messaging
Applications
The Publisher
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What Do I Do Now?
Start a simple blog
Plan for a complete blog
Start listening to the buzz
Join Facebook, create your Fan page
Start a Twitter account