BLOG ON ZINGME
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Transcript of BLOG ON ZINGME
Blog on Zing MeEmotion platform for brand inspiration
Overview
Blog was the houses of Vietnam
netcitizens
So, it has become the indispensable application for Zing Me“
Blog, the key application on Zing Me.
About the blogger community on Zing Me
● 15,000 blogs per day● 160,000 daily active user● 7 comments per blog
57%
43%
GenderAge
Blog contest application on Zing Me
Brand identity customization
Viral features
(Share, like, comment)
Admin tools
PR in blog community
Blog community microsite
Fan page blog
Hot blogger
Hot blogger
Case study
Campaign for C2 green tea
Duration: 4 weeks from 26/10/2010 to 23/11/2010
Design
Hompage application
Introduction
Contest entry
Result
● 10,800 bloggers joinned● Over 14,000 blogs● 325,000 pageviews● Over 210,000 visits
Conclusion
● Zing me has blogger community● They have had the habit & motivation blogging● Blog platform on Zing Me has fulfill features for brand
inspiration● Many brands have had the success with our platform
Zing Me blog, emotion the platform
Emoticon
Theme, music, MTV & pichture
HTML
Formatting bar
writting space
privacy setting
Zing Me blog, the emotion platform
Quick reaction
Interaction (comment & like)
Who viewed
Ranking point
share
The ranking point, blogging motivation
Standard