Bl/Fringe Ad Sell Sheet 2016

8/19/2019 Bl/Fringe Ad Sell Sheet 2016

1/12

Now in our Sixth Year as an Official Sponsor of theHollywood Fringe Festival and Still Offering

THE Best Fringe Benefits Around!

www.bitter-lemons.com [email protected] (323) 253-3887

American Theatre Magazine calls us “indispensable,” the OC Weekly says we’re "the best website devoted to Southern California theater," theLA Weekly deems us "invaluable, ever-provocative, fearless, funny andunabashedly vainglorious" and the Hollywood Fringe Festival hascrowned us Los Angeles Theater’s “theatrical lightning rod”.

While we agree with all of them, we feel it’s avant garde North Hollywoodbased theater company, Zombie Joe's Underground, that says it best:

"Bitter Lemons isn't just cool, it's necessary".

From Ventura County to Orange County, from the Eastside to theWestside, the reach and influence of Bitter Lemons remains deep, far andwide, and our unique audience, hipper, tech-savvy and younger than theusual over-50 theater subscriber reaches full bloom when the HollywoodFringe Festival sets up shop in Los Angeles during the sultry month ofJune.

As always, we’re psyched.

Some of the goodies we’re offering the #HFF16 Community this year:

- Deeply discounted Side Bar Ads. - Deeply discounted BLI Reviews. - Teaser Trailer Packages - Exclusive Premium Banner Ad Packages - BLOAT & TPA Award Consideration - The FringeMeter - Show Listings - Open Forum for Contributors- And much, much more!


2/12

Nearing a decade of existence and our sixth year as a Hollywood Fringe Festivalsponsor, Bitter Lemons remains the most popular and fastest growing theatersite in Los Angeles, offering a unique blend of, news, service, irreverent opinion,counter-intuitive cultural commentary and The LemonMeter , the most trustedaggregate review resource in Southern California Theater.

For the Hollywood Fringe we will once again be creating a exclusive FringePage for our advertisers as well as re-animating our FringeMeter , a real-timeaggregate review system for shows running during the Festival, pulling datadirectly from the community reviews being posted on the Fringe site. An inter-splicing of DNA, if you will. It’s pure symbiosis. And it’s very, very cool.

But what’s even cooler is that during the months of May and June, 2016, ourrabid-theater-loving-mob-of-an-audience (we affectionately call them theLemonHeadNation) will again balloon to 50k to 75k page views a month.

These are the people you want knowing about your Fringe Production. Theymake theater, they talk about theater, they read about theater, and not only dothey actually go see theater, they actually pay to go see theater.

And Bitter Lemons is here to help bring y’all together.

So let’s take a gander at our goodies, shall we?

After you.


3/12

SIDE BAR AD DISCOUNTS

- 60-Day Fringe Package (two months) - $525 (normally a $1,050 value, a50% discount)

- 45-Day Fringe Package (six weeks) - $400 (Normally $790, over a 40%discount)

- 30-Day Fringe Package (one month) - $300 (Normally $525, over a 30%discount off regular rates)

- 14-Day Fringe Package (two weeks) - $200 - 7-Day Fringe Package (one week) - $100

HERE’S WHAT YOU GET FOR THOSE PRICES:

- Prominence on Bitter Lemons the best read site in LA Theater - Ad space w/link to your site on every page w/sidebar (rotating Ad) - Ad space on our Fringe Page with link to your production page (first

buyers get higher placement) - Facebook and Twitter mentions - Email blast mentions - Inclusion in our Weekly Newsletter - Show Listing - And of course continued good karma for 7 years. :-)

Compare these numbers to any other print publication or theater website in Los Angeles, it won’t matter, their prices will be higher, for a similar time frame, whileproviding a smaller, less dedicated audience than the LemonHeadNation.

They simply do not come close to the value we offer here at Bitter Lemons.


4/12

BITTER LEMONS REVIEW DISCOUNTS

This year we are AGAIN offering the Fringe community an opportunity to get atop quality theater review, written by one of our top quality theater critics,featured prominently on our top quality theater site. The service is notorious (trustme), but legit, and it is known as the Bitter Lemons Imperative (BLI).

Normally these reviews cost $150 a pop, but for the Fringe Community weare slashing the price over 30% and offering them for only $100 a shot.

You can get more information on the BLI here. Read it carefully, folks, this is realcriticism with no guarantee of a favorable outcome. We are fair, but frank.

Please note: Purchase of an Ad Package and Purchase of a BLI Review aremutually exclusive of each other (except for the Premium Banner Ad Packagedescribed below). An Ad does not get you a Review and a Review does not getyou an Ad. We keep a separation of church and state here at Bitter Lemons.


5/12

NEW: PREMIUM BANNER AD PACKAGES

This year we’re also offering two exclusive Premium Banner Ad Packageopportunities to Fringe Participants. Here’s what you get.

- 14 days in the top banner spot, to be split with one other premiumpackage client, either a lead into festival, or lead out of festival.

- 14 days exclusivity for your teaser trailer on front page (see above) - A sidebar ad during the entire run of the festival (in conjunction and

exclusive of the 14 day top banner ad) - One BLI Review (Please read the details of the BLI here before

purchasing, this is a real review by top notch writers)

Normally an $875 value, we are offering ONLY TWO of theseexclusive programs during the Fringe for $625 each, a 30% discount.

One will run, June 1-14, 2016, leading into the Festival, the other will pickup mid-Fringe, June 15-26, 2016, and close out the Festival.

This is prime time real estate, folks, this is going to be THE most prominentof power positions during the Fringe. Don’t snooze.


6/12

NEW: TEASER TRAILER PROMINENCE

While we will once again be co-sponsoring the Trailer Park Award (TPA) for best teaser trailer at the Fringe (see below), this year we’re alsooffering some exclusive high profile teaser trailer prominence on the site aswell.

From May 1st to May 31st, 2016, you can have your teaser trailer live onour front page and our Fringe Page for one week for only $50. Boom.Starting June 1st, 2016, you can get your teaser trailer on our Fringe Pagefor one week only for $25. Double boom. First come, first serve.

TRAILER PARK AWARD

Submit your 90 second or less, video teaser trailer for your Fringe show tothe TPA Award at our store and win an award, some cool prizes and freeadvertising on Bitter Lemons. Co-sponsored by Combined Artform.


7/12

HERE’S WHAT WE NEED FROM YOU TO GET THE BALL BOUNCING:

- Create an account (just need email and password) - Visit our Store - Select one of the Discounted Fringe Show Ad options or select a

Discounted Fringe Bitter Lemons Review - Enter your Credit Card info and you will be directed to a page to create

your ad (if a video, send to [email protected] after paying) - If buying a review, after purchase, send message to contact@bitter-

lemons.com and reference BLI- Upon receipt of payment, we will post your Ad (video)- Upon receipt of payment we will schedule your BLI Review - The 30-Day Package discount deadline: May 31st, 2016 - The 45-Day Package discount deadline: May 15, 2016- The 60-Day Package Discount deadline: April 31, 2016 - Premium Banner Ad Packages deadline: May 31, 2016 - Teaser Trailer for Front and Fringe Page Deadline: Starts April 31, 2016

It’s that easy.

We’d rather your Ad was production ready when you send it, but we understandif you might need some help re-sizing or re-touching something and we cancertainly assist for a small production fee of $25.

And now for some perks that won’t cost you a cent.


8/12

THE BITTER LEMONS OUTRAGEOUS AWARD FOR THEATER(BLOAT)

This will be our sixth year sponsoring the coveted BLOAT for the zaniest,most irreverent, most theatrically thrilling show of the Hollywood FringeFestival. Past winners include, Wolf Girls, Porter’s Macbeth: A Parody,Red Bastard, Belli Gemelli: An Opera Sitcom and La La La Strada.

If you feel your show is up to snuff, give us a shout at [email protected]. We won’t promise we’ll make it, but it’ll definitely get you onthe radar. Ultimately we have our own way of finding BLOAT-worthyshows, but we always respond to enthusiasm.


9/12

LISTING YOUR SHOW

Just create an account and create a show page, it’s free, takes fiveminutes, just need an email and password for the account, show details forthe show. After you are approved you can modify the page any time youwant, submit press releases, add art work, team members, show info,whatever. And you’ll be primed for a LemonMeter Rating when the pressreviews start coming in. Just send those links to [email protected].


10/12

GETTING A FRINGEMETER RATING

As already mentioned the FringeMeter is our LemonMeter/FringeCommunity Review Hybrid that pops up on our site during the run of theFringe, giving you a real time aggregate review show rating similar to ourLemonMeter. It’s pretty cool and all you have to do is encourage youraudience to post reviews on your Fringe page on the Fringe site. TheFringeMeter will be very visible on our site and changes in (almost) realtime with the incoming new data. Be patient, the coolness will come.

GETTING A LEMONMETER RATING

This one is for “credentialed press reviews” only. Not user reviews. That’sthe FringeMeter. To get a LemonMeter Rating, create an account, create ashow page, do a show in the Fringe, and when the press reviews begin toroll in, send those links to [email protected]. Once you haveat least 3, you’ll get a score. You may not like it, but you’ll have one. Gohere for more info on the LemonMeter and how our top secret algorithmworks.


11/12

CONTRIBUTING TO BITTER LEMONS DURING THE FRINGE

As always, Bitter Lemons remains a veritable and virtual online open-air-arts-lit-pub-hub for the performing arts in Los Angeles. We have long beenthe whetstone that many an aspiring writer has cut his or her teeth on, be itKat Primeau, Jason Rohrer, Ashley Steed or Ezra Buzzington.

For the Fringe, we like to take it a notch higher.

While we’re not looking for reviewers, we’re always looking for new voiceswith unique perspectives on Fringe related stories. If you feel you’re up tothe task hit us at [email protected] with your ideas and samples.No reviewers! No cheerleaders! No publicists! But if you have a podcast, alive stream, a talk show hosted by puppets, or just some good oldfashioned well-written satire, we’ll take a look and maybe host yourendeavor.


12/12

LET US PUT BITTER LEMONS TO WORK FOR YOU

If you’re a veteran of the Hollywood Fringe Festival, welcome back. If you’re anewbie, welcome aboard. We’re here for you either way.

Bitter Lemons is not just some faceless, anonymous media outlet, we’re a grassroots organization born and bred in Los Angeles. we’re LA theater fans and LAtheater makers first and we understand what goes into a theater production, thetime, the energy, the money. We know you expect the same dedication in return.

Give us a shout and let us help you get your Fringe on in 2016.

Relentlessly yours,

Colin Mitchell, Editor Enci Box, Publisher

Phil Devin, Operations Manager

www.Bitter-Lemons.com @LABitterLemons www.facebook.com/BitterLemons/ [email protected] (323) 253-3887

Bl/Fringe Ad Sell Sheet 2016

Documents

Transcript of Bl/Fringe Ad Sell Sheet 2016