Bldp Presentation For Whec 2012 Stapleton
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NASDAQ:BLDP TSX:BLD May 4, 2012 1 Investor Relations Presentation Smarter Solutions for a Clean Energy Future NASDAQ:BLDP TSX:BLD ®
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I gave this presentation at the World Hydrogen Energy Conference
Transcript of Bldp Presentation For Whec 2012 Stapleton
NASDAQ:BLDP TSX:BLD
Investor Relati ons Presentati onMay 4, 2012
Smarter Solutions for a Clean Energy Future
NASDAQ:BLDP TSX:BLD
®
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May 4, 2012 2
Who We Are
Ballard Power Systems, Inc. is a recognized global leader in clean energy PEM fuel cells
Design, manufacturing, distribution & support
Multi-market focus
2011 revenue of $76M
440 employees
Headquarters in Burnaby, BC, Canada
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Revenue Mix
Fuel cell products (FCP) segment will be the primary growth engine in 2012
Expecting growth of 50%+, driven by all segments (motive power, stationary power, engineering services)
Engineering services facilitates development of new business opportunities … with lead customer funding
Multi-market strategy enables higher revenue growth, driven by fuel cell products (FCP) segment … expect FCP growth of 50%+ in 2012
Indicative 2012 Revenue MixRelative Contribution, By Segment
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Materials HandlingBackup Power
BusDistributed Generation
Fuel Cell Products
$1.0B $0.8B
$3.0B $2.0B
Extended runtime versus batteriesReduced weight and sizeCompetitive lifecycle cost
Highly efficientScalableLow lifecycle costs
Economic benefits for local partnersDecreased GHG emissionsDecreased fuel costs
High productivityConstant power availabilityMinimal hydrogen refueling time
Leveraging Common Fuel Cell Product Platforms
= Total Addressable Market (TAM)
ENGINEERING SERVICES
STATIONARY POWER MOTIVE POWER
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Fuel Cell Product Portfolio
Ballard product portfolio includes industry-leading fuel cell stacks, fuel cell modules and complete fuel cell system solutions
* As of end 2011; dependent on power level & volume commitment
Fuel Cell Stacks
• 500W-2kW• 2.5K-4K hrs• ASP $650 2,600/stack*
• 2-8kW• 20k- 30k hrs• ASP $2,800-11,200/stack*
• 4-20 kW• 8k-12k hrs• ASP $2,000-10,000/stack*
•100 kW•>5k hrs•ASP $90,000-150,000/stack*
Fuel Cell Modules
Complete Fuel Cell Systems
•2kW•ASP $8,500-10,000/system*
• 5kW• ASP $14,500-16,000/system*
• Multi-MW power• ASP $2.5M-3.5M/MW*
• 75-150 kW• 12,000 hours• ASP $337,500-675,000/module*
DBX2000 DBX5000
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Backup Power Solutions
Backup power for wireless telecom
Compelling value proposition driven by extended runtime at competitive lifecycle cost
Payback (vs. lead-acid batteries, diesel generators) < 2-years
Progress • Larger units, including 50kW and 150kW systems, underpinned 2011
revenue growth • Recent strategic sales:
• 30 systems to Idea Cellular, under a collaboration agreement with Delta Power Solutions (India)• Agreement with Anglo American Platinum of South Africa for market
assessment related to small-scale home generator
Sample Customers
FCgen®-1020ACS Fuel Cell Stack Dantherm Power DBX2000 System
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Progress• Commissioned the first 1MW CLEARgen™ site at
FirstEnergy in Ohio during 2011• Establishing reference sites at Toyota and K2 Pure
Solutions in 2012 in California• Signed non-binding MOU with major European gas
company for a 1MW CLEARgen™ system, with shipment expected in 2013
Distributed Generation Solutions
Applications with low-cost hydrogen in markets with FIT / government support
CLEARgen™ system “Levelized Cost of Energy” ~$0.15 per kilowatt hour *
* assumes H2 cost at lower heating value of natural gas
FCgen®- 1300Fuel Cell Stack
Customers
CLEARgen™ System
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Material Handling Solutions
Battery replacement in forklift trucks at high volume distribution centersValue proposition driven by productivity gains vs. battery-power
Payback < 1-yearExclusive stack supplier to Plug Power (85% market share in N/America)
Progress• Shipment growth of 29% to 1,422 units in 2011 … expect
~50% growth in 2012 • Plug Power’s announced joint-venture ‘HyPulsion’ with
Axane (subsidiary of Air Liquide) … potential enabler for European sales
Plug Power GenDrive® System in Crown Lift Truck
Sample Plug Power Customers
FCvelocity®-9SSLFuel Cell Stack
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Bus Solutions
Progress• Progress towards commercialization, as evidenced by
recent announcements: Europe Supply agreement for 21 modules with Van
Hool India Non-binding MOU for 10 FCvelocity®-1100 stacks
to Tata Motors announced in January Brazil Letter of Intent for FCvelocity®-HD6 modules for
Sao Paulo USA Successful deployment of first ‘Buy America’ bus
for SunLine Transit
Government supported zero-emission transit programsProduct cost reductions moving fuel cell hybrid buses to competitive position vs. diesel hybrids400,000+ new buses manufactured / year
Emerging segment of clean transit alternatives
Sample Customers
System Integratorsand OEMs Transit Agencies
BC Transit Fuel Cell BusWhistler, BC
FCvelocity®-HD6Fuel Cell Module
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Investor Relations
Lori Rozali or Guy McAree
Email: [email protected]
Phone: +1.604.412.3195
Media Relations
Guy McAree
Email: [email protected]
Phone: +1.604.412.7919
Corporate Headquarters 9000 Glenlyon Parkway Burnaby, BC V5J 5J8 Canada
Social Media
Linked In: Ballard Power Systems
Twitter: @BallardPwr
Facebook: Ballard Power Systems
You Tube: BallardPowerSystems
Contact Us
