BISG's MIP for Higher Ed - Reynolds, Rob
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Rob Reynolds, Ph.D. Director of Product Design and Research, Xplana
description
Presentation from BISG's "What College Students Think: Making Information Pay for Higher Ed Publishing" Conference, held Feb 9, 2011 in NYC. TITLE: The Shift from Print to Digital Textbooks: Challenges and Opportunities DESCRIPTION: Drawing from a variety of data and research sources including Xplana's own second annual report on the future of digital textbooks, Rob will discuss trends driving the shift from print to digital in the for-profit, distance learning and career education markets. He will describe both the challenges and opportunities related to the delivery of digital content to institutions and students, as well as recommended responses to these challenges based on Xplana's own 5-year forecasts.
Transcript of BISG's MIP for Higher Ed - Reynolds, Rob
Rob Reynolds, Ph.D.Director of Product Designand Research, Xplana
Your Presenter:
Rob Reynolds, Ph.D.Director of Product Design and Research, XplanaDirector of The Xplanation20 years in Higher Education Faculty
and AdministrationFormer Executive for Major Publisher
Distributor and Online Retailer for 830 PartnerEducational Institutions
Distribute Digital Textbooks for More than 50Publishing Partners
Leading Online Retailer in For-Profit, Career, and Distance Education Markets
Digital Content
Social Learning
Free Content
Track 180 News and Information Sites Daily
Publish Daily Newsletter on Industry Trends
Publish Annual Report on Future of Textbooks in Higher Ed
Publish Reports on Student and Institutional Trends
The Xplanation
Growth of the For-Profit and Distance Education Industries
The Mobile Revolution
The Continued Rise of E-books in the Trade Market
Online Retail and Deferred Purchase Patterns
Social Networking
New Publishing Competition and Textbook Paradigms in Higher Education
Number of for-profit institutions:909 1,215
Percentage of all institutionsthat are for-profit:
20.7% 26.2%For-profit as a
percentage of all students5.1% 9.1%
20% + annual growth
For-Profits 2005-2010
Distance Education
More people will access the Internet via Smartphones than desktop or laptop computers by the end of this year
1/3 of the U.S. will be tablet users by 2015
Amazon shipped 7.1 million e-readers last year and will sell as many as 35 million by 2012
Apple has registered more than 10 billion app downloads
The price of e-readers may drop as low as $79 by 2013 and robust tablets will be available for under $200
We predict a tablet market penetration in Higher Education of 15%-20% by the end of 2012
Trade e-books garnered 9%+ of the U.S. book market in 2010 (an increase of over 160%)
Trade e-books will represent 20%+ in 2012
56% of students purchased some or all books from online stores
5%increase in the number of students purchasing all of their textbooks online
Over a third of students deferred textbook purchase this Fall semester. This has increased from 27.8 percent in 2008 and 30.1 percent in 2009.
10% of students shared at least 1 book with a classmate instead of purchasing
4-5% getting by without buying textbooks
Facebook now has more than 600 million users
Leading social media site and emerging as largest photo sharing site
Facebook ranks second in online video
Digital-First PublishersGoogleAmazonOpen Textbook Initiatives
(Washington State and Orange Grove)
$2 Billion Grant for OERs
10% of market will be open textbooks and/or free digital content by 2014
25% of textbook market in Higher Education will be digital by 2015
Significant new business modelsDisaggregated contentEverything will go mobile faster than you thinkProduct prices will fall precipitously
