BISG's MIP for Higher Ed - Gallagher, Kelly
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description
Presentation from BISG's "What College Students Think: Making Information Pay for Higher Ed Publishing" Conference, held Feb 9, 2011 in NYC. TITLE: High-Level Trends in Higher Ed Publishing DESCRIPTION: During this presentation, Kelly Gallagher will provide the first ever industry-wide review of the latest POS textbook sales and adoption trends from the past academic year (2009-2010). Drawing from data supplied by PubTrack Higher Education, which covers nearly 70% of the academic market, Kelly will describe the top-level essential facts and trends in the various higher ed market spaces, including two- and four-year, as well as for-profit schools.
Transcript of BISG's MIP for Higher Ed - Gallagher, Kelly
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$5,733.2 $6,017.1 $6,272.2 $6,346.3 $7,318.0 $7,703.2
$-$1,000.0 $2,000.0 $3,000.0 $4,000.0 $5,000.0 $6,000.0 $7,000.0 $8,000.0 $9,000.0
AY2005 AY2006 AY2007 AY2008 AY2009 AY2010
Total Dollar Market Size (in millions)
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$83.73 $87.16
$92.03 $96.70 $101.63
$104.14
$63.52 $66.58 $70.24
$76.05 $80.24
$82.83
$50.00
$60.00
$70.00
$80.00
$90.00
$100.00
$110.00
AY2005 AY2006 AY2007 AY2008 AY2009 AY2010
New average price Used average price
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65.2% 66.5% 66.1% 64.3% 65.5% 67.8%
34.8% 33.5% 33.9% 35.7% 34.5% 32.2%
0%
20%
40%
60%
80%
100%
AY2005 AY2006 AY2007 AY2008 AY2009 AY2010
New Units Used Units
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70.4% 71.0% 71.7% 69.5% 70.0% 72.5%
29.6% 29.0% 28.3% 30.5% 30.0% 27.5%
0%
20%
40%
60%
80%
100%
AY2005 AY2006 AY2007 AY2008 AY2009 AY2010
New Sales Used Sales
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AY 2010
ESL 9.84%
Vo-Tech 9.89%
Library Information Science 11.70%
Nursing 12.89%
Food Science 14.28%
Foreign Languages and Literature 16.38%
Medical Sciences 17.21%
Legal Studies 18.98%
Accounting 19.23%
Computer Training & Certification 19.83%
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AY 2010
Museum Studies 43.85%
Theater 40.53%
Dance 40.10%
Geography 39.53%
History 38.36%
Philosophy 37.43%
Anthropology 37.21%
Art 36.49%
Paralegal Studies 35.96%
Sociology 35.34%
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AY 2010
Mathematics $ 839.8
English $ 704.2
Biological Sciences $ 490.8
Psychology $481.1
Education $ 296.7
Accounting $ 268.4
History $ 261.3 Foreign Languages and Literature $ 250.2
Chemistry $ 243.2
Management $ 206.6
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AY 2009 to AY 2010
Computers & Information Systems 36.8%
Food Science 28.0%
Parks & Recreation 25.9%
Vo-Tech 24.8%
Computer Training & Certification 23.8%
Business Education/Vo-Tech 19.5%
Social Work 16.5%
Health & Health Related Professions 15.0%
Criminal Justice 14.1%
Medical Sciences 13.8%
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AY 2009 to AY 2010
Theater -1.47%
Management Information Systems -3.06%
Family & Consumer Studies -3.34%
Finance -4.47%
Marketing -5.03%
Classics -5.04%
Astronomy -5.22%
Linguistics -5.43%
Dance -8.74%
Architecture -13.46%
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AY 2010
Psychology: Introductory $106.7
Spanish: Language: Elementary $ 76.8
Chemistry: Introductory $ 68.0
MIS: Applications $ 66.5
English: Composition: Rhetoric $ 62.7English: Composition: Introductory $ 59.7
Human Anatomy and Physiology $ 54.3
Biological Sciences: Introductory $ 51.6 Mathematics: Probability and Statistics $ 44.1
Biological Sciences: Introductory $ 43.7
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AY 2010The Art of Public Speaking (PK w/Connect Lucas), Lucas, McGraw-Hill, Inc. $ 11.4 Biology (PK w/Mastering Biology), Campbell, Pearson Higher Education $ 10.1 Human Anatomy and Physiology, Marieb, Pearson Higher Education $ 6.2 Uderstanding Business, Nickels, McGraw-Hill, Inc. $ 5.2 Biology: Concepts and Connections, Campbell/Reece, Pearson Higher Education $ 5.1 Publication Manual of the American Psychological Assoc. $ 4.8
Psychology, Myers, Macmillan $ 4.3
Exploring Psychology (P), Myers, Macmillan $ 4.1
Thinking Mathematically (PK)Blitze, Pearson Higher Education $ 3.7 Prentice Hall Guide for College Writers, Reid, Pearson Higher Education $ 3.5
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Title Ed (C)Total Sales
Share of Franchise
New AvgPrice
Used AvgPrice Used Share
Exploring Psychology (P) 7 2007 $1,963 24.3% $101.19 $69.32 83.4%
Psychology 9 2008 $1,587 19.6% $133.19 $97.34 71.6%Exploring Psychology in Modules 7 2007 $814 10.1% $99.15 $70.80 74.4%
Psychology in Everyday Life 9 2008 $551 6.8% $75.77 $54.50 54.0%
Exploring Psychology 8 2009 $430 5.3% $100.77 $76.47 17.8%Psychology (PK w/Study Guide, PsychSim 5. 0 CD-ROM and Booklet) 9 2009 $271 3.4% $148.12 $111.81 1.6.0%
Psychology in Modules 9 2009 $254 3.2% $131.50 $97.81 12.7%Exploring Psychology in Modules 7E (Paper) and Study Guide 7 2007 $194 2.4% $119.49 $81.19 57.6%
Psychology 8 2006 $162 2.0% $129.81 $78.57 95.7%
Psychology in Everyday Life 9 2009 $153 1.9% $46.75 $35.13 0.5%
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56%27%
7%7% 3%
Best Guess Based on Sales
Print Textbooks
Bundles & Packs
Customs
E-Content
Other
AY 2010
Management
Psychology
Business
English
M.I.S.
Marketing
Mathematics
Education
Accounting
Economics
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