Using the Birkman Method and

Emotional Intelligence to

create your most effective and

productive organization.

Cathleen Allen

President

January 24, 2009

Every Birkman profile ident ifies –

• Organizational strengths• Thinking styles• Interests• Underlying needs• Management styles• Effective behaviors • Stress behaviors

Idea

Demand

Production

Structure

Focus on people

Strategy, planning & development

Promotes concepts

Innovation and design

Focus on incentives

Sells & persuades

Motivates, influences others

Embraces change

Focus on technology

Builds, organizes, implements

Follows the plan

Decisive & quick

Focus on systems

Process & procedures

Fiscal responsibility

Analysis, reflection & review

StructureStructure

VisionMissionGoals

Culture

Perceptual FiltersFour Core Groups

Planning /Design

Marketing /Sales

Technology /Implementation

Finance /Administration

Planners

Focus on Strategy & InnovationGenerate Ideas & ConceptsValues the Welfare of PeopleOperate with Idealistic OutlookEngage in Research & DevelopmentProvide VisionAre Sensitive & Creative

VisionMissionGoals

Structure

When Your World is Blue

Hidden Needs:- consideration of ideas- creative imagination- welfare of people- self direction

Active Behavior:- personal strategy- providing vision/possibilities- initiating by suggestion- intuitive leadership

Culture

VisionMissionGoals

Structure

When Your World is Blue

Culture

Visual Perceptions of Problems:- lack of originality- tunnel vision- individual needs- over-simplification

Solves Problems Implementing:- innovative ideas- global reasoning- personal mentoring- synthesized information

One-on-One Relationships

Strategic PlanningSensing Others’ FeelingsStimulating Change

People with a long Bluewill be drawn to:

People with a long Bluemay need support with:

Time ManagementImplementationHolding Firm to

DecisionsValuing Urgency

When Your World is Blue

Communicators

Focus on Sales & MarketingInfluence & Motivate PeopleSeek RecognitionSupport & Manage ChangeActively Communicate with OthersAct IndependentlyAre Outgoing & Enthusiastic

VisionMissionGoals

Structure

When Your World is Green

Hidden Needs:- energy, enthusiasm- flexible rules/policies- spontaneous activity- personal engagement

Active Behavior:- personal influence- cultivating support- personalized benefits- clarity of expectations

Culture

VisionMissionGoals

Structure

When Your World is Green

Culture

Visual Perceptions of Problems:- resistance to new ideas- competitive rivalry- self motivation- political opposition

Solves Problems Implementing:- strategic change- persuasive interaction- enthusiastic teamwork- balanced mediation

People with a long Greenwill be drawn to:

Communicating Ideas Verbally

Enthusiasm for New ProjectsEngaging OthersPersuasion

People with a long Green may need support with:

Staying ObjectiveFollow ThroughFollowing

Directions& ProceduresAttending to Details

When Your World is Green

People

Focus on Operations and ProductionValue Tactical, Short-Term GoalsTake Action on ObjectivesCommunicate CandidlyProduce Tangible ProductsMake Decisions QuicklyAre Practical and “Hands On”

Expediters

VisionMissionGoals

Structure

When Your World is Red

Active Behavior:- direct supervision- fast action and decisions- team collaboration- implementation of goals

Culture

Hidden Needs:- clear goals and decisions- tangible projects- activity and forcefulness- practical solutions

VisionMissionGoals

Structure

When Your World is Red

Culture

Visual Perceptions of Problems:- technology related- impractical operations- lack of results- emotions vs. facts

Solves Problems Implementing:- technical expertise- direct involvement- finished products- immediate action

Tangible ProjectsImplementing the Plan“Hands On” ActivityMaking the Tough

Calls

People with a long Red will be drawn to:

People with a long Red may need support with:

Sensitivity to Emotions

Handling AmbiguityDiplomacy and TactSeeing the Big

Picture

When Your World is Red

People

Administrators

Focus on ProcessSystems & Structure are PersonalValue Accuracy & DetailAnalyze Data ThoroughlyCooperate when Working with OthersUse Plans when Acting on ObjectivesAppreciate Stability in EnvironmentAre Cautious & Consistent

When Your World Is YellowWhen Your World Is Yellow

Hidden Needs:- stability and accuracy- measurement and quality- systematic approaches- consistent, defined procedures

Active Behavior:- listening and mediating- strong process orientation- historical perspective- democratic leadership

VisionMissionGoals

StructureCulture

VisionMissionGoals

Structure

When Your World Is YellowWhen Your World Is Yellow

Culture

Visual Perceptions of Problems:- insufficient systems- inadequate directions- over-generalizing- control issues

Solves Problems Implementing:- corporate restructuring- clearly defined authority- meticulous planning- indirect intervention

People with a long Yellowwill be drawn to:

Systems and NumbersQuality and Follow ThroughFocused ConcentrationOrganization &

Measurement

People with a long Yellow may need support with:

Speaking UpChangeAmbiguityStaying Open to

Ideas

When Your World Is YellowWhen Your World Is Yellow

An effective and productive organization

Works together toward a common vision.

Directs individual accomplishmenttoward organizational objectives.

Fosters teams that allow committed people toattain extraordinary results.