Billboard Analysis

Billboard Analysis 1AudienceI think the audience for this billboard are for adults. The use of the yellow circle is similar to the number balls used for bingo. Also with the words used such as ‘bloody’ and ‘hell’ suggests the audience for this are for adults.

LayoutThe layout represents the union jack flag to represent the Great Britain. The layout is formally balanced with the use of the yellow balls, union jack flag , the text and the masthead.

Text‘Where the bloody hell were you?’ has a bold white font with a thick blue outline. It also uses a rhetorical question to make the audience think from their minds. The text also is in capital to suggest that its one of the very important aspects in this billboard. The numbers of ‘19’ and ‘14’ is very quirky to make this look like a bingo’ ball.

ColourThe colour used mainly in this billboard are red, blue and white as this billboard represents Great Britain and Australia.

MastheadThe Sun’s masthead is very basic with the colour used such as white in which the red background of the masthead stands out. This is quite similar to a music magazine of ‘Q’. Also, we find the ‘Sun’ text is spaced out and is almost stuck together. The word ‘the’ is small which suggests it won’t be as important compared to the word ‘Sun’ although this is used in capital.

Billboard Analysis 2MastheadThe masthead is used from the bottom ‘Las Vegas Sun’ with an image of a rising sun between Vegas and sun. This is their actual masthead with the use of black and by advertising; it has decided to put ‘.com’ at the end to advertise themselves interactively for the audiences.

ColourThe colour used in this billboard are mainly red, white and black. These colours give a good contrast for a billboard where this would attract many audiences.

LayoutThe layout is very simple by using a basic dialogue that fills in the spaces of the billboard. The text is layed at the bottom at the right side filling out about 30% of the billboard. The layout is informally balanced as the text at the bottom is at the left side. The layout of the text inside the dialogue is right at the middle of the billboard as this issue is more focused on in Las Vegas Sun.

TextThe phrase ‘Pacquiao-Hatton Coverage’ is very basic and short. This phrase is done to make the audience want to visit the website as it doesn’t reveal what happens of the boxing fight and brings importance to the issue of the billboard. This has used white font as the dialogue used is red and it goes well together. The phrase ‘Las Vegas sun’ has the same size of font but thinner. These phrases both are in capitals.

AudienceI think the audiences that would be attracted to this billboard would be for adults from age 30 and above. This is due to the colours and the simplicity of the billboard.

Billboard Analysis 3ColourThe colours in this billboard are black that is used for the text, the red colour as it’s the actual masthead of the billboard and plain white background to make this very formal for the audiences.

AudienceI think this billboard is suitable for all audiences but mainly adults as it only uses few colours and same fonts which reveals it’s formal and simple.

LayoutThe layout is very simple as it has used plain white as the background. The text is layed out at the middle where this is formally balanced. As audiences we would first recognise the masthead of the newspaper. The audiences would easily identify this as the sun newspaper is a very popular publishing company.

TextThe use of text is very simple and basic. These fonts are similar to the fonts used for newspaper headlines where this is bold and dark. The text when it mentions ‘comes out every day’ is an obvious meaning for the audiences that newspapers are released everyday. Using this phrase makes it clearer and easier to understand even for the younger audiences.

MastheadThe masthead in this billboard is the actual masthead of ‘The Sun’ which has a red block. Compared to the text, the text of the masthead is slanted in italic. The phrase ‘The’ is a lot smaller to indicate that this phrase isn’t as important the phrase ‘Sun’ where the audience would recognise them for what company the advert is.