Ancillary Task

General Billboard Adverts - Analysis

I found great difficulty in trying to find a billboard advertisement for a regional magazine so I decided to do a general analysis of more common billboards that

you would see when driving/walking around your local area.

I have looked a few general billboards and the main codes and conventions of billboard adverts are: Title which usually states what the product is. Main image which will feature the product. Bold colour schemes which help to help increase surveillance and sales of the

product. Text which will explain the product. ‘sans serif’ font which is easy to read.

A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas.- Wikipedia

Title which is large and eye catching which will increase surveillance, also informs the target audience of the product/company

Main image which is large to catch the eye, direct mode of address from the model. He can be seen as attractive which will establish the ‘female gaze’

Bold colour scheme – the black contrasts against the colour of the sky

Minimal text so drivers and pedestrians can scan read and know the purpose of the billboard

‘introducing’ gives the target audience a feel of exclusivity from the product because it will be new

The font is in the same style that the brand has established, it corresponds to the logo of the company

Main image which is large to catch the eye, direct mode of address from the model. She is also attractive which will establish the ‘male gaze’

Bold colour scheme – the red and white contrasts against the colour of the sky

Minimal text so drivers and pedestrians can scan read and know the purpose of the billboard

Title which is large and eye catching which will increase surveillance, also informing the target audience of the product/company

The font is in the same style that the brand has established, it corresponds to the logo of the company

The text is persuading the target audience to fly with this company as they will get a good deal for their money

Main image which is large to catch the eye, an image of English football icon David Beckham who has a large fan base so will attract interest

Minimal text so drivers and pedestrians can scan read and know the purpose of the billboard

Title which is large and eye catching which will increase surveillance, also informing the target audience of the product/company

Bold colour scheme – the red is stand out colour which contrasts against the white background

The font is in the same style that the brand has established, it corresponds to the logo of the company

‘and counting’ implying there are many more years to come for sky sports broadcasting the Barclays Premier League, so people will stay with sky

Main image which is large to catch the eye, the car is facing head on which shows the company’s logo

Title which is large and eye catching which will increase surveillance, also informing the target audience of the product/company

Minimal text so drivers and pedestrians can scan read and know the purpose of the billboard

Bold colour scheme – the greys and silvers are bold and contrasting against the green of the tree and the red bricks, the silver of the car is more representative of the upper classes which is the target audience for the new car

The font is in the same style that the brand has established, it corresponds to the logo of the company

‘new’ which will make the product more exciting for the target audience