Rob Gowen and Alan Smith Mullard Space Science Laboratory, UCL PI Penetrator consortium
Big Tech Backs Social Good. Presenter Peter Gowen Online Analytics Coordinator Faculty Development...
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Transcript of Big Tech Backs Social Good. Presenter Peter Gowen Online Analytics Coordinator Faculty Development...
Presenter
Peter GowenOnline Analytics CoordinatorFaculty Development andInstructional Design Center
[email protected]@petergowen
Topics
• Google for Nonprofits– Google Apps– Google AdWords– YouTube– Google Earth (?)
• Google+• Google Analytics
Google for Nonprofits (G4NP)
• Available in US, UK, Canada, Japan, Australia, New Zealand
• Must be 501(c)(3)• Cannot be:– Government entity or organization– Hospital/healthcare organization– School, daycare, academic institution*
* See Google in Education instead
G4NP – Google Apps
• Gmail: branded email accounts*, using Gmail (under the hood)
• Google Calendar: share calendars online• Google Drive: share documents/files online
* With your own domain.
Google Apps Resources
• Use your tech savvy for a good cause: Help a nonprofit migrate to Google Apps
• How to Use Google Apps for Your Nonprofit’s Email
• How to use Google Drive as your nonprofit’s file system
G4NP – Google AdWords
• $10,000 per month AdWords credit• Track conversions, ROI• Limitations:– A $2.00 maximum cost-per-click (CPC) – Only run keyword-targeted campaigns– Only appear on Google search result pages– Only run text-based ads– “must hold current and valid charity status”
- Google Ad Grants Nonprofit Guide (2014)
Google AdWords Resources
• How Non - Profits Can Get the Most Out of Google Grants
• Google AdWords Grant Account: 7 Tips for Every Manager
• Eight Things Nonprofits Should Know About Google AdWords
• AdWords for Non-Profits: Maximizing Your Google Ad Grant
• 10 Ways Nonprofits Can Make the Most Out of Google Grants
G4NP – YouTube
• Donate button!• Live streaming• Video overlays/annotations• Record at the YouTube movie studio– At Los Angeles– Must have 1000 YouTube subscribers– ($$?)
YouTube Resources
• YouTube Nonprofit Program• YouTube for Nonprofits Playbook Guide• YouTube for Nonprofits: 101• Five Nonprofits Maximizing YouTube’s Nonprof
it Program• 5 Ways Non-Profits Can Increase Engagement
With YouTube
G4NP Resources
• Apply at: google.com/nonprofits/join/• G4NP Program Benefits• G4NP Get Started Guides & Video Tutorials• G4NP Help Center• G4NP Blog• Follow on Google+: +GoogleforNonprofits• Follow on Twitter: @googlenonprofit• Twitter Hashtag: #G4NP
Google+
• 350M – 550M “active users”– Think Gmail and YouTube
• Higher Google Search results ranking– Google+ side panel– Google+ Local pages
• YouTube integration• Google Hangouts• Built-in user statistics
Google+ Resources
• 12 Google+ Best Practices for Nonprofits• HOW TO: Reserve a Custom URL for Your Nonp
rofit’s Google+ Page• How To Make A Google Plus Page Appear Next
To Google Search Results
Google Analytics
• Track users on your website(s), app• Wealth of data: Pageviews, Users, Location, Device,
best Keywords, etc.• Track Conversions (e.g., donations) – ties in with
AdWords• Ask Questions– Are people using my site?– Who?– How/why?– Are other sites linking to mine?
Google Analytics Resources
• Google Analytics Features• Google Analytics Help Center• Google Analytics for Nonprofits: 5 Basic but Es
sential Metrics to Track• 5 Web Reports Every Nonprofit Should Know• The Secret to Unlocking Google Analytics for N
onprofits• How a Nonprofit Can Best Use Google Analytic
s