Big Data for Informed Decisions by Lisa Prassack, Prassack Advisors
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1 Big Data Applications for Informed Decisions A Prassack Advisors Briefing
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Transcript of Big Data for Informed Decisions by Lisa Prassack, Prassack Advisors
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Big Data Applications for Informed Decisions
A Prassack Advisors Briefing
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Kilometers Fields Plants
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THE VALUE OF WEATHER DATA
• Weather data for Decision Support
• How to “speak weather”
• Best practices
• Evaluating sources
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THE VALUE OF WEATHER DATA
Weather by the Numbers
• Weather variability
• Small changes matter• Plant vigor• Pest physiology• Soil stability• Nutrient availability
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Weather Data
Field Data
Agronomic Models
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HOW TO “SPEAK WEATHER DATA”
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Crop Planning
Daily Operations
Crop Monitoring
HOW TO “SPEAK WEATHER DATA”
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2.0
1.0
Inch
es
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Crop DemandActual Rain
Today
Tassel Silk Maturity16 Leaf12 Leaf8 Leaf5 Leaf2 LeafEmerge
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DECISION SUPPORT – BEST PRACTICES
Field Management Pre-Season Planning
Daily Operations
Crop Monitoring
Post-Season Analysis
Yield
Pest and Disease
Applications and Interventions
Field Conditions
Extreme Events
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Soil Compaction
Chemicals and Amendments
Soil Moisture
Soil EC | EM
Soil Temperature
Weather – daily, hourly
Crop ScoutingDisease Forecasting
LAYERS
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Processing/ Production
Field Operations Decision Framework
Field data alerts / analytics
Weather Station
Field Sensors
Equipment Tool
Scouting Devices Imagery
Weather
Imagery
Crop
Pest
Water
Inventory
On‐Site Monitoring
Off‐Site Monitoring
Off‐Site Modeling
PUTTING IT ALL TOGETHER
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Planting Time?
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Claim?Prove it.
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To Spray or Not to Spray?
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PRODUCTIVITY & DELAY – SUGAR CANE
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Data to Make a Good Decision
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RemoteImagery
Global Positioning
Mobile Office
Smart Sprayers
Full FarmManagement
MobileApplications Logistics
TrackingSmart Planters
SoilAnalysis
Smart Harvesters
PrecisionIrrigationField
SensorsWater
Soil
VR
eNDVI
RainfallGDDCropDate
Smart Drainage
INTEGRATE: PRECISION TO DECISION
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HERD MANAGEMENT
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NEW PLAYERS
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SOIL SENSOR MESH
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VERIZON
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AGRICULTURE BUSINESS OWNERFUNCTION
SERVICE DELIVERY / OUTSOURCER
INTERIM CIO / PMO
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• OUR SERVICES• Prassack Advisors provide strategic marketing and consulting services with actionable results.
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Strategy & BusinessConsulting
Research & ContentDevelopment
Field Trial Labs
Integration Services
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GROWERS HAVE MANY FACTORS TO MANAGE
Accounting
Grain Contracts
Sustainability/ Traceability
RecordKeeping
Soil Sampling Weather Reporting
Input Costs
Crop Planning
Profitability Scenarios
Crop Scouting
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Q7. What do you think are the top 3 reasons why managing farm data is important? Have farm data management system(n=211)
41%
39%
37%
30%
28%
21%
9%
8%
6%
5%
5%
5%
3%
9%
Profitability scenariosImproved decision making
Crop planning
Organizational efficiency
Benchmarking performance vs past yearsTraceability Accounting/ record keeping
Financial purposes/ financial planning Management/ improved management
Inventory managementCompetitive advantage Knowledge/ data
access Environmental sustainability
Other
TOP 3 REASONS MANAGING FARM DATA IS IMPORTANT
Biggest reasonsfor managing farm data
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GROWING NUMBER OF PLATFORMS
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WEATHER-DRIVEN DECISION SUPPORT
570 million farmers
i the world
IrrigationScheduling
AssetMgmt
FinanceRecords
FieldMaps
Precision Ag Tools Scouting
Soil Health
Spray Records
YieldInfo
Field Activities
Machine Data
AerialImagery
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WEATHER-DRIVEN DECISION SUPPORT
570 million farmers
i the world
IrrigationScheduling
AssetMgmt
FinanceRecords
FieldMaps
Precision Ag Scouting
Soil Health
Spray Records
YieldInfo
Field Activities
CropInsurance
AerialSurveys
IrrigationScheduling
AssetMgmt
FinanceRecords
FieldMaps
Precision Ag Tools Scouting
Soil Health
Spray Records
YieldInfo
Field Activities
Machine Data
AerialSurveys
Agro-nomicModels
WeatherData
API’s &
Widgets
Agriculturally Relevant Weather-Agronomics
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P | 56
Insight & Recommendations
Energy Management
Solar ROI CalculatorEnhanced Insights
EV Charging
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Prassack Advisors helps established and emerging innovators deliver solutions that matter for farmers, agribusiness and food producers.
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IoTENABLING INFORMATION
TO DO A JOB WELL
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Do I Bale or Not?
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DESCRIBE ENVIRONMENT
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