Big Data en la Tecnología Disruptiva
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Transcript of Big Data en la Tecnología Disruptiva
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Big Data to help decision making process. Challenges
Dubai, 6th September 2016
https://es.linkedin.com/in/eduardocano
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The Age of Machines
Deciphering
The birth of modern computation. Alan Turing
British could know german plans
It gave them the power to become semi-gods
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The Age of MachinesWhere is our consumer?
Our consumer is using
Virtual Reality
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The Age of MachinesWhere is our consumer?
Smart TV Interaction
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The Age of MachinesWhere is our consumer?
Location Based
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The Age of MachinesWhere is our consumer?
Mobile is not more a single concept
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The Age of MachinesThe Age of Big Data
Big Data Is not AI…
It is all of us
73% of Business will increase
spending over Big Data in 2017
$54.3bn revenue by 2017
90% of data generated in the
last 2 years
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The Age of MachinesThe Age of Big Data
Still, the human touch is still needed
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NONE OF THESE 6 COMPANIES EXISTED 20 YEARS AGO
The New Normal in business
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The New Normal in business
ALL INDUSTRIES ARE USER BASED. RESISTANCE IS FUTILE
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The New Normal The evolving normal
Uber buys mapping company
Uber revolutionizes Transportation
industry
Driverless cars will revolutionize Transportation
industry
WHAT´S OUR APPROACH?
Uber partners with Volvo in the race for driverless
cars
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The New Normal Super Connected Consumers
Buying cycle
broken by mobile &
Geo location
TECHNOLOGY is a PLUS
User OverStimulation
Quality + UX & Business
complements
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Real Time Data Marketing Automation
CRM +
Machine Learning
People Locationat a time
The Analytics & BI Roadmap
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The Marketing Roadmap
WHERE IS THE “HUMAN TOUCH”?
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The Marketing Roadmap
BIG DATA DOES NOT ADD HUMAN BEHAVIOR… YET
SMILE MY FRIEND
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Forget the “old approach”
STRUCTURED DATA
CANNED COMMUNICATION
DATA WAREHOUSE
+ CRM
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Roadmap/Focus from now on
IDENTIFY PERSONS
MARKETING RESULTS
MACHINE LEARNING
IDENTIFY DEVICES
BUILD PROFILES
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Sources- “Big data to reach $50bn by 2017” (http://goo.gl/mRJ6W9) - “90% of world’s data generated over the last 2 years” (
http://goo.gl/uGi2T7)- “Uber buys a mapping company” (http://goo.gl/VsUaRs)- “Volvo and Uber to develop autonomous driving cars” (
http://goo.gl/ROncGL9 - “Uber’s first self-driving fleet arrives in Pittsburgh this
month” (http://goo.gl/GchCQf) - The Void Virtual Reality (http://goo.gl/0wXjvs)- Zero Latency Virtual Reality (http://goo.gl/v6rQAI)
THANK YOU