Intuition vs. Metrics The Big Debate Andrew Mo | Playfish China.
Big data debate foursteps slideshare
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Visual Analysis: Four talking points
Andy CotgreaveSocial Content Manager, Tableau
@acotgreave
1. Why viz?2. Engage3. Message4. Explore
1. Why viz?
Consider these numbers…
Property Value
Mean of x 9
Variance of x 11
Mean of y 7.5 (to 2 dp)
Variance of y 4.122 (to 3 dp)
Correlation 0.816 (3dp)
Linear regression y=3+.5x (3dp)
Consider these numbers…
BlueOrang
e
Green Red
Consider these numbers…
Orange
Green Red
Consider these numbers…
Green Red
Consider these numbers…
Red
Consider these numbers…
From the Texas School for the Blind and Visually Impaired
2. Engage with value, not candy
http://www.informationisbeautiful.net/visualizations/colours-in-cultures/
What colour do Asians associate with Purity?
http://graphics-info.blogspot.hk/2012/09/malofiej-20-look-at-our-participation.html (Simon Scarr)
3. What’s your message?
http://graphics-info.blogspot.hk/2012/09/malofiej-20-look-at-our-participation.html
http://graphics-info.blogspot.hk/2012/09/malofiej-20-look-at-our-participation.html
Iraq: Deaths on the declineChange the message?
“When I am working on a problem, I never think about beauty. I only think about how to solve the problem. But when I have finished, if the solution is not beautiful, I know it is wrong.”
- R. Buckminster Fuller
4. Explore
Start
Formulate question
Acquire data
Transform into tables
Visualise
End
The traditional way
Let’s explore some data
http://benjaminbenben.com/2014/05/29/lastfm-to-csv/
@acotgreave