WebRTC: The Big Debate - I Say Shut and Build Something!
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WebRTC: The Big Debate I Say Shut and Build Something!
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Web Real-Time Communications (WebRTC) has been rapidly growing for the past 3 years gaining adoption from many corporations and industries around the world. Surpassing the one billion mark for compatible devices, WebRTC has sparked some heated debate around whether or not it’s a truly disruptive technology. In this presentation we will discuss the possibilities and the current applications built and running full WebRTC services, despite the lack of support in Internet Explorer and Safari and the codecs wars.
Transcript of WebRTC: The Big Debate - I Say Shut and Build Something!
WebRTC: The Big Debate I Say Shut and Build Something!
Who am I?
Lantre Barr, Founder & CEO oNot your typical techie given that I started in the world of
architecture and construction.
oTransitioned in to tech in 2008 during the Lehman
Brother days.
oSelf taught developer and entrepreneur.
Blacc Spot Media, Inc. oFounded in April 2011 with the objective to create cool
and innovative solutions for enterprises and startups.
oLooked for a niche service and we found WebRTC.
o90% of all our clients want some sort of WebRTC
integration into their platforms or services.
What is WebRTC?
History of WebRTC oGoogle acquired On2 and GIPS for $200M in 2010.
oMay 2011 Google releases WebRTC source code for the
time under a permissive BSD license.
o Interoperability between Chrome and Firefox Feb 2013.
oWebRTC for Android August 2013.
WebRTC Key Features WebRTC offers real time communication natively from a
web browser. It is a media engine with JavaScript APIs.
oMediaStreams – access to the user’s camera and mic
oPeerConnection – handles audio/video calls
oDataChannels – p2p application data transfer
WebRTC Interesting Uses WebRTC is more than just another video conference
solution for the telepresence industry.
oPhone to Browser over PSTN and SIP
oDesktop to Mobile
oMachine to Machine
WebRTC Stats
1.2 Billion Enabled Devices as of May 2014
4.2 Billion Enabled Devices by end-2016
Apple & Microsoft When are they going to join the party?
I Say Shut Up & Build Something!
In Market
Industries: Customer Service
Over 65% of online
shoppers have engaged in
live chat.
Amazon Mayday Button
Amazon Mayday Button
oConnect to a tech advisor for guided assistance.
oAverage of 9 seconds response time.
oAmazon reps can’t see the Kindle users but can
highlight portions of the screen and communicate via
voice chat.
Esurance
oSchedule a live video appraisal from your Esurance app.
oAppraiser will activate your camera and show you how
and where to video the damage of your car.
ADT Chaperone
oSubscription based feature within Canopy app.
oProvides live monitoring-based protection while you’re
on the go.
Which codec to use? VP8, VP9, H.264, H.265, OPUS, iSAC, iLBC
I Say Shut Up & Build Something!
In Development
Industries: Branding & Advertising
97% of millenials say online
experience influences their
perception of a brand.
Salesforce 1 Service SOS
Salesforce 1 Service SOS
oSimilar to Amazon Mayday Button
oFocusing on native iOS and Android
oCars.com, American Express, Philips and Stanley Black
& Decker already in Private Beta
Comcast
o Instant On Demand giving the ability to watch certain
programs immediately after the live broadcast begins.
oStream live video to your set top box to a family
member’s set top box.
Cosign by Bitcore
oWeb application that is run locally.
oMoving to multi-signature transactions.
oUsing WebRTC used to establish peer-to-peer
connection between cosigners.
Is WebRTC disruptive? WebRTC is a technology not a solution.
I Say Shut Up & Build Something!
Acquisitions
Industries: Media & Entertainment
Video has a 400% higher
engagement rate than static
content.
AddLive & Snapchat
AddLive & SnapChat
oWhy would SnapChat buy AddLive?
oPowerful platform with a great and experienced team.
oCross device interoperability with legacy device support.
oOne of the best API providers in the market.
TokBox & Telefonica
oWhy would Telefonica buy TokBox?
oTelefonica extend services through its BlueVia platform.
oTokBox gained greater financial backing to extend and
improve their service.
PeerCDN & Yahoo!
oWhy would Yahoo! Purchase PeerCDN?
oYahoo aims to offer rich media content via an innovative
video platform.
oDecrease Yahoo bandwidth costs associated to audio and
video content.
Industries: Telepresence
380 Million people will use
live video calling regularly
by 2015.
Wello & Weight Watchers
oWhy would Weight Watchers purchase Wello?
oImportant strategy to compete in an increasingly digital
weight loss marketplace.
oHelp customers manage their weight more effectively.
WebRTC SDP Its not the end of the world, it’s just the start.
I Say Shut Up & Build Something!
Possible Solutions
Netflix vs. Comcast
Netflix vs. Comcast
oNetflix and Comcast fighting over peering agreements.
oNetflix pays Comcast for peering its traffic.
oNetflix streams over the internet and it has not broadcast
service sending 1MB of data per second.
Netflix vs. Comcast
oNetflix uses HTML5 for its video player.
oWebRTC can help decrease Netflix costs and worries
with Comcast’s peering agreement.
oNetflix is actively looking for Senior Software Engineers
who specializes in peer-to-peer networks.
BuildAR
o First AR Content Management System.
oWebRTC opened up the door to bring Augmented Reality to
the web.
o Contributing to defining the extension to the getUserMedia
API so WebRTC can support depth based cameras.
Blacc Spot Media
Industries: Healthcare
72% of internet users
searched for health
information online within the
past year.
Regroup Therapy
Regroup Therapy
o A platform that provides a simple and secure way for
therapists and clients to connect online.
o Clients able to receive individual and group support.
o Everything from scheduling, payments and sessions all on
one platform.
Vidtok
Vidtok
o Application that will allow anyone to add WebRTC video chat
to their own website.
oMinimal Viable Product deployed to over 1,800+ websites.
o Launching new version in July.
The Future
ORTC
o What is Object Real-Time Communications (ORTC)?
oAn open source project that enables mobile endpoints to talk to servers and web browsers with rtc.
o What makes it important?
o Google – WebRTC 2.0
o Microsoft – Welcome to the game no one cares about CU-RTC-Web.
Temasys
oDeveloped free plugin that supports WebRTC on
Internet Explorer and Apple Safari.
oSo is it really WebRTC with a plugin?
oIt’s a start to help bring WebRTC to the attention of
more companies.
Questions & Answers
Resources o WebRTC – webrtc.org
o ORTC – ortrc.org
o WebRTC Blogs
o bloggeek.me
o webrtchacks.com
o chriskranky.com
o Presentation - bit.ly/1p0sYLp
Lantre Barr – [email protected] – @blaccspotmedia
