BID Torquay 10min exposure

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  • date post

    01-Jul-2015
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    Design

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This is a brief 10 minute presentation given to my BNI Chapter in Geelong. The slides don't explain everything about the presentation, there was a lot of talking to add to the slides.

Transcript of BID Torquay 10min exposure

  • 1. .Publicity Is all publicity good publicity? solutions bybrown ink designdesignBNI Presentation Brown Ink Design BNI. page 2

2. If you live by publicity, youllprobably die by publicity.Russell Baker BNI Presentation Brown Ink Design . page 3 3. .ExposureDoes exposureguarantee success? BNI Presentation Brown Ink Design . page 4 4. .Retail Example Main road, large signs, average 12,000 cars driving past a day. Does this guarantee success?OLD logoNEW logo BNI Presentation Brown Ink Design . page 5 5. Some success stories BNI Presentation Brown Ink Design . page 6 6. One very large failure!BNI Presentation Brown Ink Design . page 7 7. .Website ExposureDoes ranking number one onGoogle guarantee success? BNI Presentation Brown Ink Design . page 8 8. So how do you guaranteesuccess in business?BNI Presentation Brown Ink Design . page 9 9. You CANT!BNI Presentation Brown Ink Design . page 10 10. Successful businesses, dohave a number of things incommon. They understandthemselves and know whattheir customer wants.BNI Presentation Brown Ink Design . page 11 11. .Your Brand1. Your story2. Your product or service3. Your customer relationships4. Your promise BNI Presentation Brown Ink Design . page 12 12. .The StoryStory + TellingThe story must come first, greatstories like great ideas withstandtrends and live longer.Idea + Aesthetics BNI Presentation Brown Ink Design . page 13 13. .Your Visual Message1. What does it say?2. Does it match your objectives?3. Does it reflect your business?4. Does it stand out? BNI Presentation Brown Ink Design . page 14 14. Why is your visualmessage important? BNI Presentation Brown Ink Design . page 15 15. Macquarie MacquarieMacquarie Macquarie Yellow StagesA ASBYellow StagesA A BNI Presentation Brown Ink Design . page 16SB 16. cow do Sit For Reading Enjoyable, Relaxing & Educational BNI Presentation Brown Ink Design . page 17 17. .Why does this happen?The human brain in mostcases will recognise shapesand colours before words.BNI Presentation Brown Ink Design . page 18 18. .What have we learned?Exposure is important, andbrand recognition increaseswith repeated exposure. BNI Presentation Brown Ink Design . page 19 19. .Your message?The story and the way youpresent this is extremelyimportant. A logo can conveythe character of the business. BNI Presentation Brown Ink Design . page 20 20. Re-branding Geelong Monitoring ServicesGEELONGMONITORING SERVICESBNI Presentation Brown Ink Design . page 21 21. Re-branding Geelong Monitoring ServicesBNI Presentation Brown Ink Design . page 22 22. Re-branding Geelong Monitoring ServicesBNI Presentation Brown Ink Design . page 23 23. Re-branding Geelong Monitoring ServicesBNI Presentation Brown Ink Design . page 24 24. Re-branding Cafe Meals Time For YouthBNI Presentation Brown Ink Design . page 25 25. Re-branding Cafe Meals Time For YouthBNI Presentation Brown Ink Design . page 26 26. New branding Desyco Construction BNI Presentation Brown Ink Design . page 27 27. New branding Desyco Construction BNI Presentation Brown Ink Design . page 28 28. New branding EngaBNI Presentation Brown Ink Design . page 29 29. New branding Surfcoast WholefoodsBNI Presentation Brown Ink Design . page 30 30. New branding Surfcoast WholefoodsBNI Presentation Brown Ink Design . page 31 31. New branding Whale Spout BNI Presentation Brown Ink Design . page 32 32. New branding Whale Spout Press and Digital Advertising Handmade childrens clothes & accessories encouraging kids to be kids. www.whalespout.com.au Handmade childrensHandmade childrensclothes & accessories clothes & accessories encouraging kids to be kids.encouraging kids to be kids. www.whalespout.com.au www.whalespout.com.auBNI Presentation Brown Ink Design . page 33 33. Re-brand No. 2 TIGER MOTH TESTIMONIALSIMAGEFLIGHTSAIRCRAFT GALLERY READ ABOUT OURHISTORY BUY NOW CLIENTS EXPERIENCESBNI Presentation Brown Ink Design . page 34 34. Your brand should leave amark, not a stain.Rodney Brown BNI Presentation Brown Ink Design . page 35 35. .Ideal referral. tart-up business requiring a complete S branding package eg. logo, stationery, brochure, signage etc. stablished business needing to update E their branding.www.brownink.com.au BNI Brown Ink Design . page 36