BFG Corporation:- New Business Media (NBM)

New Business Media

Filling Industry Expectations with Corporate Essence

www.bfgcorporation.comIndia | US | Europe | UAE | Canada

BFG Corporation

http://www.bfgcorporation.com/

STATEMENT OF CONFIDENTIALITYSTATEMENT OF CONFIDENTIALITY

This document is a property of BFG Market Consult Pvt. Ltd.

No part of this document shall be reproduced, stored in a

retrieval system, or transmitted by any means, electronic,

mechanical, photocopying, recording, or otherwise, to parties

outside of this organization without prior written permission

from BFG Market Consult Pvt. Ltd.



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Content

•BFG Corporation – An Overview

•Service Folio – What is New Business Media (NBM)

•C Suite Digital Delivery Approach

•NBM Work Process

•NBM’s edge over Conventional Marketing Practices.

•Why BFG?

•Snippets- Industry Insights






2005

2007

2009

2011

Conducted Business Training workshops (Marketing Management, B2B Sales, CRM, communication Skills, Professional Grooming, and Strategic Management) in the prominent B-Schools of India.

Grew as B2B specialist group for MPO (Market Process Outsourcing) Activities.

BFG Corporation established. Headquartered in India-New Delhi & US-CA. Launched Industry Interface Services (IIS) for Professional Education and Corporate sector.

Way Forward

Since Inception…

Initiatives driven by Industry’s Practitioners and Business Strategists.

Pioneers in blending IT enablement with Marketing Practices.

Focus on International Markets, Professional Education and Digital Marketing.

BFG Corporation – An Overview

Formal Launch of NBM (New Business Media)- Digital Marketing Initiatives for Professional Education, B2B and B2C sectors.






5 www.bfgcorporation.comIndia | US | Europe | UAE | Canada

BFG Service Folio

BFGBFGBUSINESS FOCUS GROUPBUSINESS FOCUS GROUP

New Business

Media(NBM)

Marketing Process

Outsourcing(MPO)

Industry InterfaceProgram

(IIP)

Marketing Process

Outsourcing(MPO)

Industry InterfaceProgram

(IIP)

New Business

Media(NBM)







New Business Media(NBM):

Revenue Driven Branding

NBM is an Integrated Interaction of CONTENT Driven Activities - Conversations, Participation, Involvement & Outreach.

NBM is Customer Centric, Evoking, Engaging, Simple, Sincere, Transparent, Informal, Multi-Sided, Uncontrolled, Far-Reaching, Viral, Measurable & Inclusive.

NBM enhances Market Traction with better ROI (Return On Investment) at right budgets.

Back to Service Folio






New BusinessMedia(NBM)

NBM enables B2B & B2C Organizations to Harness Business Benefits from Emerging Marketing Practices.

NBM = Market Models + Social Media Marketing (Digital Marketing, Web 2.0, 3.0)

Digital Media, 3.0, Next.....






NBM: What You Need and What We Do?

NBM Is for you, If you need:Sales & Lead Management.Geographical Outreach.Niche Market Leadership.Thought Leadership Marketing.

Customer Interaction & Involvement. To Build Alliances & Partnerships. Better SEO. Top line/Business Revenue Enhancer.





Technical

J-Query, Advance PHP, MY SQL, Database management system, Photoshop + 1 year Maintenance

Better Market focus- Measurable Results

WEBSITE ESSENTIALS

Business Focus Areas /

Deliverables

Domain Registration and Hosting

CMS Based New Website

Development

CMS Based Website Changes or Upgrade

Highlights

Unlimited Hosting ,SEO Link Building Capability, Multiple Site Hosting, Unlimited email Ids.

Emphasis on Product or Service Specific, User friendly and Market Oriented appearance.

Creation of Back end Control Panel and Front end User Interface.

Digital/Social Media Enablement.

Access to change content (no more dependency on website vendor).

Website/visitor friendly view (all main sections highlighted on home page).

VISUAL IMPACT ..... I

Business Focus Areas / Deliverables

Typography ConversationalMind Maps- Key

Concerns, Issues, Opinions and Polls

Factual Quotes/ Snippets Creation

Theme based

Graphics

Highlights

Appearance Enhancement – Ease of Glance Through.Ease of Information Access.

Checking/Creating Search Engine Friendly Graphics.Content Presentation. User Friendly Interface.

Templates and Color Schemes. Creative/Enhanced Online Base.

Interesting yet Informative. Communicative and Goal Oriented. Useful and Interactive. Better Visibility with relevance

Typography

Conversational

MindMaps Factual Quotes

/Snippets

Theme Based Visuals

VISUAL IMPACT ..... II


Deliverables

Format/ Landing Page Creation

Image Enhancers Social Media Highlights

Highlights

Appearance Enhancement – Ease of Glance Through.Ease of Information Access.

Checking/Creating Search Engine Friendly Graphics.Content Presentation. User Friendly Interface.

Templates and Color Schemes. Creative/Enhanced Online Base.

Interesting yet Informative. Communicative and Goal Oriented. Useful and Interactive. Better Visibility with relevance

OLD

NEW

Technical

html, Photoshop + 3 months Maintenance

J-Query, basic PHP, Photoshop + 6 months Maintenance

J-Query, Advance PHP, MY SQL, Database management system, Photoshop + 1 year Maintenance

CONTENT MANAGEMENT ….. 1Nomenclature Wise

Business Focus Areas / Deliverables

New Website / Existing

Content review and re-use

Marketing Communication

Document - Brochures/ Fliers/

Leaflets/ Collaterals

News Letters/ Magazines/

Bulletin/ Journal/ Report

Case Papers

PowerPoint Presentations

Hightlights

Thought Leadership Based Content Creation.Validation / Review of existing and new content.

Search Engine Friendly Keyword Enrichment.Content Re-use / Templetization.

Market Oriented Content Segregation, Taglines, Themes, USP & Trends.

CONTENT MANAGEMENT ….. 2Thought Leadership Wise


Deliverables

Blogs (SEO specific and

Theme specific)

Articles/ Write up / White Paper /

Theme Paper

Methodology/ Approach creation-

Project specific, Pedagogy specific, Blue Print Design

Creation of

Demos/ Module

Model Definition- Delivery,

Communication

Hightlights

Thought Leadership Based Content Creation.Validation / Review of existing and new content.

Search Engine Friendly Keyword Enrichment.Content Re-use / Templetization.

Market Oriented Content Segregation, Taglines, Themes, USP & Trends.

DIGITAL MARKETING


Deliverables

Social Media Branding on the

website

Social Media Optimisation

Social Media Existence (Online Profile Creation)

RSS feedOnline marketing activities - theme based campaigns

Hightlights

Most Exhaustive reach out among target audience than any other conventional promotion.

Better Branding and Reputation Management.

Better Visibility with relevance.

Access to new regions / Geographies

Lead generation and CRM.

Scope of leveraging new marketing avenues and ideas.

Better reach to new prospects in new regions.

Supports Thought Leadership Marketing – Builds trust, credibility & brand equity.

Better Market focus- Measurable Results.

Concept (Business) involves a Context which is transformed into

Content to Communicate the relevant message to have desired

Coverage, increasing market traction. Credibility, then builds naturally leading to Business Expansion.

New Business Media: Digital Marketing

•Develops Visibility/Credibility by building Online Reputation.

•Spreads Awareness about Products or Services.

•Establishes base for Communication, Interaction, Involvement & Engagement among the audience.

•Positions Brand in the Target Audience.

•Generates Effective Leads – Actual Sales may take place later

Online Visibility

LeadsGeneration

Interaction, Involvement, Engagement

Awareness

Market Position-Brand Promotion

Digital Marketing Supports Lead Generationwww.bfgcorporation.comIndia | US | Europe | UAE | Canada


SEO – Search Engine Optimization

Organic SEO enables effective ranking of the website for a longer period of time.

PPC, on the other hand, is an online marketing model wherein advertisers pay for the clicks they get after keeping the keywords on top. The only difference in this is that the latter is effective only for relevant components/keywords.

In both forms of SEO, as long as one ensure relevant content, other websites get linked to you and search engine appreciate your website.






Social Media - SMM






18

Online Visibility & Revenue Generation from Websites

Case Study on SEO& SMM results





Tracking

NBM’s Edge over Conventional Marketing

Traditional Method of Lead Generation

Telling Only is not Enough Conventional/Traditional Marketing only Tells – It Conveys the MessageWebsite

Networking & Word of mouth

Interactive/Search

Advertising &Publish Relation

Lifecycle Marketing

Inquiry Database

Listen

Involve

React

New Business Media for Lead Generation New Business Media – NBM - CAPTURESShares - Evokes - Involves - Drives

WHEREAS

NBM is a method of Pull – Supports Involvement and Interaction. It is not dependent on Push/Direct Modes of Promotion that leave no grounds for interaction



•Access to new regions by enabling PAN India promotion with minimal resources.

• Supports Thought Leadership Marketing – Builds trust, credibility & brand equity.

• Demand Pull precedes Demand Push - Arouses interest – Target audience Participation, Interaction & Involvement.

• Helps to understand, explore and test the credibility of the business on their own than going by baseless perceptions/opinions.

• Improves Search Engine Rankings giving the enhanced visibility to the target segment







•Now-a-days, the business community is totally Internet Savvy. It is must to have a Digital Marketing Strategy in place for better Traction and Awareness of its name.

•Can be done with 30% - 40% of conventional marketing budget.

•Enhances Marketing Campaign(Branding/Lead management/ PR) effectiveness by more than 60% compared to conventional marketing.

• Maximizes Geographical Outreach- Drives students to reach you quickly.

• Works 24X7 with no Expiry Date of the campaigns.

• Access to new regions by enabling PAN India promotion with minimal resources.

Telling Only is not Enough Conventional/Traditional Marketing only Tells – It Conveys the Message, whereas New Business Media – NBM - CAPTURESShares - Evokes - Involves - Drives





Benefits of Being with BFG

• One Stop shop boutique of all marketing & business specific support:

•BFG covers all facets of marketing and sales support.•Unique bundled approach with full array of digital marketing/ Techno Functional

• Strong niche focus on ONLY on Business Support Functions – Pool of marketing experts initiating all activities.

• Senior Management commitment at every level and deep dive in understanding client’s requirements before working on operational steps.

• Helps to transform the conventional way of business.• Ensures cost optimization while increasing scale and efficiencies.

• BFG touches all the three phases of organizational pyramid- Strategic, Tactical and Transactional / Operational





BFG Essence





BFG’s Management Structure is based on doctrine of The Trinity formed by the cosmic functions of creation, Maintenance, and Destruction, personified by the forms of Brahma, the creator, Vishnu, the maintainer or preserver, and Siva, the destroyer or transformer.

Service Delivery Pyramid





Thank YouBFG CorporationPitampura, New Delhi, IndiaIndia- +91-11-475-29246US- [email protected]

For more details visit : http://bfgcorporation.com

Explore our blog-quest section for more inputs and knowledge experiences. http://www.bfgcorporation.com/blog/





Snippets – Industry Insights




www.bfgcorporation.comIndia | US | Europe | UAE | Canada - US Interactive Marketing Forecast, 2009 To 2014

Marketers See Greater Potential in Interactive Channels / Digital Marketing





Benefits of Content Optimization





Traditional Marketing ONLY TELLS, while Digital Marketing – Shares - Involves - Drives





Measurability





Digital Media Distribution





Importance of Digital Marketing





B2B Buyer Process is Fundamentally Different





Digital Media Mediums




BFG Corporation:- New Business Media (NBM)

Business

Transcript of BFG Corporation:- New Business Media (NBM)