Beyond Systematic Entrepreneurship: The Role of Intuition in Experience Innovation

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Beyond systematic entrepreneurship: The role of intuition in experience innovation Marc Stierand, EHL Lausanne Viktor Dörfler, University of Strathclyde

Transcript of Beyond Systematic Entrepreneurship: The Role of Intuition in Experience Innovation

Page 1: Beyond Systematic Entrepreneurship: The Role of Intuition in Experience Innovation

Beyond systematic entrepreneurship: The role of intuition in experience innovation

Marc Stierand, EHL Lausanne

Viktor Dörfler, University of Strathclyde

Page 2: Beyond Systematic Entrepreneurship: The Role of Intuition in Experience Innovation

The ignorant millionaire

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Studies of entrepreneurship

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Entrepreneurship: a systematic behavior vs. a personality trait based on intuition

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Innovating experiences

4Prahalad and Ramaswamy (2003)

Experiencespace

Productspace

Solutionspace

LOCUS OF INNOVATION

LOCUS OFCOMPETENCE

The Firm and ItsSupply Base

ExtendedEnterprise

Enhanced Networkof Competence

Including ConsumerCommunities

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Creative intution

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Mediocristan Extremistan

a few things are here

the huge impact single instance

unimaginable

most things are here

low and high probability


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