Beyond Slogans - 5 Ways to Un-Suck Your Content
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Transcript of Beyond Slogans - 5 Ways to Un-Suck Your Content
5 WAYS TO ‘UN-SUCK’ YOUR CONTENT
@garyedgar
The original promise of social media…
Conversations
Dialogue
Interactions
Instead we get stuff like this
People are looking for answers,
information and help.
of people are using the web to research products
90%
Is this what you want them find?
Loyalty?
We are the
gatekeepers to
the brand’s
story
• Heineken - Dropped
• 30 videos• 35 million+ views• Across 208 countries• Longer videos saw 90% more
engagement
What do they have in common?
$$$$$
DEVELOPING AWESOME CONTENT
OR5 WAYS TO ‘UN-SUCK’
YOUR CONTENT
Understand your audience, and give them what they want
1
Do the research:
Who are your fans?
What speaks to them?
What do they care
about?
Most importantly,
always approach them
like people, not
demographics
Create emotional connections
2
Motivate people, make them feel part of something
3
Don’t allow people to be passive - trigger
engagement, ask questions, insist that they
participate. Always include calls to action.
Integrate:Don’t rely on one channel
4
Inform & Entertain
5
Help people, they’re searching for answers and
information, but have fun doing it.
Be human, and deliver something you would enjoy reading.
1. Know your audience2. Create emotional
connections3. Make them feel part of
something4. Integrate5. Inform and entertain
Thanks@garyedgar