Beyond Engagement: The Social Metrics You Ignore
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Transcript of Beyond Engagement: The Social Metrics You Ignore
© 2015 Simply Measured, Inc.
Housekeeping
• Listening/voice options
• Questions and chat room
• #BeyondEngagement
• Recorded webinar
• Post-webinar survey
#BeyondEngagement
© 2015 Simply Measured, Inc.
Speakers
#BeyondEngagement
Kristin Dean @_KristinDeanEnterprise Client Partnerat Simply Measured
Ron Schott @ronschottDirector of Professional Services at Simply Measured
© 2015 Simply Measured, Inc.
Different Business Units / Behavior / Goals / Metrics
#BeyondEngagement
© 2015 Simply Measured, Inc.
Takeaways
• Plan well now for smooth measurement later
• There is no one-size-fits-all when it comes to choosing metrics
• Engagement needs context
• Tie your metrics to business goals as directly as possible
• Use the right metrics to help you prioritize the right things
#BeyondEngagement
© 2015 Simply Measured, Inc.
What Is Social Analytics?
PLAN
DEFINE YOUR SOCIAL STRATEGY
MEASURE
OPTIMIZE YOUR SOCIAL TACTICS
EXECUTE
Audiences
Conversations
Competitors
Brand Activities
AudienceEngagement
BusinessImpact
#BeyondEngagement
© 2015 Simply Measured, Inc.
About Simply Measured
Simply Measured is the most complete social analytics solution, empowering marketers with unmatched access to their social data to more clearly define their social strategy and to optimize their tactics for maximum impact.
#BeyondEngagement