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10 Engagement Insights You Can't Ignore
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Connecting Your Disconnected Workforce 10 Engagement Insights You Can’t Ignore August 30, 2017
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Transcript of 10 Engagement Insights You Can't Ignore
Connecting Your Disconnected Workforce10 Engagement Insights You Can’t Ignore
August 30, 2017
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OUR SPEAKER
Greg Shove
Founder & Executive Chairman
SocialChorus
@gregshove
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LOTS OF INTEREST, BUT FEW WINNERS
• Average user has 30 apps installed,
using 3 of them 80% of the time
(Facebook, Chrome, and YouTube)¹
• 23% of users abandon an app after
one use²
Source:
¹ Mary Meeker 2016 Internet Trends Report
² Localytics, Media & Entertainment App Benchmarks, H2 2016
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VERY FEW BECOME DAILY HABITS
Source:
Andrew Chen, Quettra; New data shows losing 80% of mobile users is normal, and why the best apps do better
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OUR DATASET
Network of 1.5 million employees in 20+ industries
● Engaged with employees in 180+ countries
across all 50 U.S. states and 6,400 U.S. cities
● Hundreds of millions of user events
● Millions of emails and push notifications sent
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#1: IN THE PALM OF MY HAND
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Brush up on writing headlines for
mobile
THE TAKEAWAY
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1minute 53 seconds
#2: SHORT BUT FREQUENT
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Don’t waste their time
THE TAKEAWAY
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#3: COMMUTING, LUNCH, AND BREAKS
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Match your publishing and push notification
schedule to peak consumption hours
THE TAKEAWAY
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#4: WEEKENDS
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Publish weekly summaries of important
company or team news on Fridays
THE TAKEAWAY
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4x
#5: GIVE EMPLOYEES CONTROL OF CONTENT
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Enable employees to customize their
content experience on the app that you
deploy
THE TAKEAWAY
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#6: DON’T WORRY, YOUR CONTENT WILL BE SEEN
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Highlight or “feature” your important
content inside of the feed.
THE TAKEAWAY
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Following First Channel
Reading First Featured Post
Liking First Post
+25%
+32%
+18%
#7: EMPLOYEES WHO INVEST EARLY BECOME LOYAL
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Get employees to invest in your app in
the first 3 days of joining
THE TAKEAWAY
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71% Push notification
opt-in rate on iOS
#8: IT’S NOT JUST THE APP
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Email digests and push notifications work
THE TAKEAWAY
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Increase in click-through rate (CTR)150%
vs.
standard company news
#9: IT’S NOT ALWAYS ABOUT YOUR CONTENT
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Always be experimenting with new
content types
THE TAKEAWAY
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#10: EMPLOYEES AS CREATORS, NOT JUST CONSUMERS
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THE TAKEAWAY
Make it easy for employees to create and
submit photo, video and audio content
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We are able to tell our customers how many
sessions a new user needs to complete in
the first 3 days to become a loyal user.
BONUS TAKEAWAY
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1. Pick an employee communications platform
vendor that provides these insights real-time.
2. Get your communications team trained to work with
data and dashboards.
3. Benchmark your performance to other companies -
your platform vendor needs to provide benchmark
data.
4. Rebuild publishing workflow to optimize for speed
and agility for maximum employee engagement.
SOME CONCLUSIONS
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WHAT I AM READING...
Transforming how workers & organizations stay connected every day
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JOIN OUR NEXT WEBINAR
Manager Communications in a Digital World:
5 Lessons Learned with ROI Communication
Tuesday, September 12 | 11 AM PT
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INTERESTED IN LEARNING MORE?
Request a Custom Demo
844.975.2533
http://www.socialchorus.com/tour
Thank You!
