Beyond CRM - Collabor's Customer Engagement & Insights Software

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BEYOND CRM Customer Engagement & Insights Introducing Collabor October 2013 1

description

This presentation gives an overview of how Collabor's clients use the SaaS software to better understand, engage, manage and grow their existing client base.

Transcript of Beyond CRM - Collabor's Customer Engagement & Insights Software

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BEYOND CRM Customer Engagement & Insights

Introducing Collabor October 2013

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Customer Impact systems

Sales •  CRM

Executives •  Dashboards

Marketing •  Marketing Automation •  CRM

Customer Support •  Service Cloud •  Call Center

Client Service Managers •  ??

Finance •  ERP •  Order Management

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On Average, 70% - 80% of a company’s revenue is from renewals and resales to existing customers, yet there is a lack of institutional and systems support for the team that is responsible

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Collabor’s customer engagement & insight software helps companies increase renewals and resales and

customer lifetime value

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Collabor

Collabor completes the customer systems map

Engage

Insight Decision

Acquisition tools

Service tools

CRM Marketing Automation

Customer Service Call Center

PEACE WAR WAR

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3 steps that work

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•  Weekly Trends & Opportunities reports •  Indices to predict renewal and resales •  Real-time customer activity analyzed for source & sentiment •  Ability to manage in B2B or B2C mode •  Sales, Marketing and Product views – within Salesforce dashbord •  Dedicated iPad App for Execitives

•  Act on Customer Insights collaboratively across the company •  Time-bound and moderated decision groups •  Decisions made are then used by Account Mangers to further engage the

customer

•  Exclusive, White Glove/Red Carpet/Concierge – Customers Only •  Personalized and Contextual User Portals •  Adoption tools – Rewards & Loyalty, Account Manager & Expert connect,

eLearning, Events, Peer Workgroups, Company Workgroups, Voice of Customer

ENGAGE 1

DECISIONS

INSIGHTS 2

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Branding & Color themes

Account Manager dashboard

Salesforce & Webex integration

Personalization

Sentiment analysis & social media hooks

Indices Engagement, Sentiment, Influence, Renewal Predictability, Resale Predictability

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We make Customer Management effective

Executive Dashboards

CRM

Social Listening

Engage

Document & Content Management

Collaboration

Integrated Data &

Analytics

Algorithms & Indices

Website

Email

Portals

Social networks

Service

Marketing Automation

Email Marketing

Issue Tracker

Call Center

Web Browser

Mobile Browser

Mobile Apps

Backup & Archiving

Access Content Tools Insights Actions

Integrations

Customers

Staff

C - Level

Collabor Tools

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Why companies choose Collabor

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•  REDUCED CALL CENTER LOAD – 10%, •  15% INCREASE IN CREDIT CARD SPEND WITHIN PRIVILEGES PROGRAM •  INCREASED ENGAGEMENT to 600,000+ users in 15 months

•  Understood that fastest growing demographic was women. •  Changed narrative to suit audience •  INCREASED ENGAGEMENT by 10x in 9 months after implementation •  INCREASED REVENUE BY 30% in 12 months after implementation

Easy to Implement •  None to minimal implementation needed •  Integrates within existing enterprise stack Leading Technology •  State of art JavaLamp technology •  Secure and redundant cloud infrastructure •  Mobile, Web & Apps Complete Control •  Calibrate and Configure to suit processes •  Easy graphic admin panel to manage users, content,

workflow and rules

Proven ROI •  75+ clients with 1 million+ users. 6+ years •  Proven record of increased revenue, engagement

and reduced costs Real-time Insights •  To focus on existing customers •  To listen, understand, engage, collaborate and

delight customers •  To increase average customer life •  To increase average customer lifetime value •  To reduce pressure and costs of new customer

acquisition

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About Collabor

•  Founded and run by sales & marketing professionals. •  Significant market validation •  Salesforce.com and IBM partner •  4 cloud software editions to suit SMB and Fortune 500

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