Facility Analysis

2010

Friday

5:00 AM - 9:00 PM

7 Reservoir Road

Beverly, MA 01915

978-927-0920

www.beverlyathletic.com

Monday - Thursday

5:00 AM - 10:00 PM

Saturday - Sunday

7:00 AM - 6:00 PM

Aquatic Center

Cardio Deck

Cy

cling

Ro

om

Clu

bF

ea

ture

s

Aquatic Center Cardio/weight rooms

•65 foot

indoor/outdoor pool

•Free swim times

•Youth and adult

swim lessons

•Private pool rentals

for parties or events

•New equipment

•iPod hookups and

personal TVs

•All female workout

studio

•Treadmills, ellipticals,

bikes, free weights

•Group exercise

classes

•Personal trainers

Convenient

Meal replacement shakes,

energy bars, fruit, and sacks

BAC apparel

Sample size toiletries,

racket kits, exercise

accessories

Va

rie

ty o

f P

rog

ram

s a

nd

In

Ho

use

Ad

ve

rtis

ing

• Something for every age, gender, and interest

• Information boards

• To go flyers

• Continual improvement to facility and introduction of programs

AtmosphereLively, active environment

Staff always available and easily identifiable by

BAC t-shirts

Clients coming and going throughout the day

Televisions and music playing

Comprehensive

Opportunity to

sign up online

Schedules

Promotions

Imp

rov

em

en

ts

More attention to lower

level of club

Better storage of extra

equipment and

machines

More protective

padding on walls of

basketball court

More direction for new

clients

Learning Experience

Maintenance

•Machines

• Facility

•New programs

Attention to Detail

• iPod hookups

• Personal televisions

Client interaction

•Community atmosphere

• Person relationships between staff and clients