Betty adamou gaming - 2011

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One day, maybe... Facebook Page: R.T.G Research Through Gaming. Twi8er: #RTGaming Be#y Adamou UK Account Manager Nebu BV [email protected] Twi8er: @Be8yAdamou or @NebuBV Facebook: Be8y AtNebu or Nebu BV group NewMR and Gaming online Conference, January 20 th 2011, Online

Transcript of Betty adamou gaming - 2011

Page 1: Betty adamou   gaming - 2011

One day, maybe...

Facebook  Page:  R.T.G  Research  Through  Gaming.    Twi8er:  #RTGaming  

Be#y  Adamou  UK  Account  Manager  Nebu  BV  [email protected]  

Twi8er:  @Be8yAdamou  or  @NebuBV  Facebook:  Be8y  AtNebu  or  Nebu  BV  group  

NewMR  and  Gaming  online  Conference,    January  20th  2011,  Online  

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What is Research Through Gaming?

“Where a Company gains data from the actions a respondent takes while playing a computer game and the way they

play the game itself”  

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FUN THEORY Can MR get more people to walk the

stairs?

http://www.youtube.com/watch?v=2lXh2n0aPyw

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o  As an App on a Smartphone/Android

o  Through e-mail

o  Even through Consoles

o  Through Social Media sites

http://online.wsj.com/article/SB10001424052748703945904575644940111605862.html

Entertainment Snacking – more benefits for

respondents  

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FYI: Classification!

http://www.bbfc.co.uk/customers/video-games

http://en.wikipedia.org/wiki/Video_game_content_rating_system http://www.tiga.org

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Thank  you  _______________  

 Be8y  Adamou  

Facebook  Page:  R.T.G  Research  Through  Gaming.    Twi8er:  #RTGaming  

Be8y  Adamou  UK  Account  Manager  Nebu  BV  [email protected]  

Twi8er:  @Be8yAdamou  or  @NebuBV  Facebook:  Be8y  AtNebu  or  Nebu  BV  group  

NewMR  and  Gaming  online  Conference,    January  20th  2011,  Online