Betty Adamou - Festival of New MR - 2014

Betty Adamou, Research Through Gaming, U.K.

Festival of NewMR, December 2014

Online Surveys & Digital Games: How alike we really are, and how we can

harness a gamer-style of engagement for better data quality

Betty Adamou

CEO & Founder and

ResearchGame™ Designer

Research Through Gaming Ltd.

London, United Kingdom.

@BettyAdamou

2014 Platinum Sponsor



<ENGAGE



Ian Bogost Game designer, Author,

Conference speaker

Leigh Caldwell Research designer, Author,

Conference speaker

#seemslegit



*to keep this fair, the first image on Google Image has been used on Nov 13th 2014

Game Designer Market Researcher

#NotEvenReal

#alsoseemslegit

Clipboard. #keepingitreal



TECHNOLOGICAL

CREATIVE

ECONOMICAL

Digital Games & Online Surveys

We face the same challenges.

TIME



<ENGAGE Online Surveys

Digital Games



Subject Leader for Film, Media and Creative Computing at Bath Spa University.



When people are engaged, there are no limits to:

How much they will read

How much they will write

How honest they will be



When people are engaged, there is no limit on how much they will:

HELP

SHARE IDEAS

CREATE

CO-CREATE

COLLABORATE

Betty Adamou, Research Through Gaming, UK



M A P



Betty Adamou, Research Through Gaming, UK



JOINING FORCES WITH GAMES HAS SEEN TREMENDOUS

RESULTS IN RESPONDENT ENGAGEMENT

• 81% Recall rates

• 90%+ positive feedback

• Decreased Straightlining

• Increased answer-time

• Increased word-count

• Increase response rates

• Lower drop out rates

• Increased detail of verbatim

• Collaboration and co-creation -

• (sometimes voluntary)



But it’s started…



THANK YOU


Betty Adamou

CEO & Founder and

ResearchGame™ Designer

Research Through Gaming Ltd.

United Kingdom, London.

@BettyAdamou



The Festival of NewMR 2014 would not be possible without our sponsors. Thanks to:

Our Platinum Sponsor for 2014

Silver Sponsors

Americas Session Sponsor Media Partner Festival Supporters

• Schlesinger Associates • Lightspeed GMI • krea

The Festival of 2014

• Dub



Q & A


Betty Adamou Research Through Gaming

Sue York



Check out our new webinar series!

Betty Adamou - Festival of New MR - 2014

Marketing

Transcript of Betty Adamou - Festival of New MR - 2014