Better Decisions Everywhere : Social Media Week, NY 2016
Click here to load reader
-
Upload
brandwatch -
Category
Social Media
-
view
1.858 -
download
0
Transcript of Better Decisions Everywhere : Social Media Week, NY 2016
WILL MCINNES, CMO, BRANDWATCH
Unlocking the socially-powered invisible hand of technology.
Democratizing data & decision-making.
@willmcinnes
@brandwatch
WILL MCINNES, CMO, BRANDWATCH
Better Decisions Everywhere
@willmcinnes
@brandwatch
• 1200+ clients in 20+ international markets
• 98% customer satisfaction• Over 30% of Fortune 100• 300+ employees• International New York/San
Francisco/Brighton/Berlin/Stuttgart/Singapore
Brandwatch
?
The ‘invisible hand’ is a metaphor used by Economist Adam Smith to describe unintended social benefits resulting from individual actions.
@willmcinnes
@brandwatch
?
You/we (probably) don’t have a CLUE.
@willmcinnes
@brandwatch
These things, they control you.
@willmcinnes
@brandwatch
You’re already a‘habit machine’ but now, even when you think you’re making decisions,you’re not.
You know this dude’sname
You fill your ears with music that was presented to you thanks to algorithms.
What you listen to…
Which wayyou go…
Where you as a junior doctor in the US are placed is thanks in part to a Matching algorithm
Where you work…
How your healthis managed…
“If you own a large vehicle but have no children, you're more likely to be overweight. If a health insurer purchases that data package on you -- likely paying pennies to get it -- then good luck getting a fair deal on your insurance”WIRED MAGAZINE IN CONVERSATION WITH:FRANK PASQUALE | LAW PROFESSOR | UNIVERSITY OF MARYLAND
@willmcinnes
@brandwatch
When you meet people…
Who you kiss…
@willmcinnes
@brandwatch
Thanks FacebookAlgorithm!
@willmcinnes
@brandwatch
So these little guys are working away in the background…
Are they working foryou? Or for them?
Who controls those invisible hands?
?
What does this have to do with Marketing, Business, Intelligence, Will?@willmcinnes
@brandwatch
Research and intelligenceare evolving@willmcinnes
@brandwatch
CHRIS MOODY, VP, TWITTER
“We're the largest searchable archive of human thought, that’s public, that’s ever existed,”
And your work can be an invisible hand@willmcinnes
@brandwatch
We can be the invisible hands!
every recommendation,every insight, every report.
#squadgoalsbetter decisions everywhere
1. You need network effects
@willmcinnes
@brandwatch
2. You need distribution
‘Nudge’
3. You need control
@willmcinnes
@brandwatch
4. You need MOAR
• Audiences (come see!)• Image analytics• Location• Global• Easy• Fast
@willmcinnes
@brandwatch
OK, great.Thanks Will.
Looking to the future
Now What
So What
What@willmcinnes
@brandwatch
1. DescriptiveWhat happened?2. DiagnosticWhy did it happen?3. PredictiveWhat will happen?4. PrescriptiveWhat should I do?Gartner
@willmcinnes
@brandwatch
Leverage points40 mph = 80% chance30 mph = 80% chance
“Self-driving car manufacturers have yet to reveal their stance on the issue.”
@willmcinnes
@brandwatch
Your invisible hand, your robot army.Better decisions. Everywhere.
Thanks!Come and say hi at the Brandwatch booth.@willmcinnes | brandwatch.com