Best of eZanga's Small Business Spotlight
-
date post
21-Oct-2014 -
Category
Business
-
view
1.020 -
download
2
description
Transcript of Best of eZanga's Small Business Spotlight
![Page 1: Best of eZanga's Small Business Spotlight](https://reader034.fdocuments.net/reader034/viewer/2022051816/5445a670afaf9fef2a8b45fa/html5/thumbnails/1.jpg)
The 12 Best Small Business
Spotlight Quotes
![Page 2: Best of eZanga's Small Business Spotlight](https://reader034.fdocuments.net/reader034/viewer/2022051816/5445a670afaf9fef2a8b45fa/html5/thumbnails/2.jpg)
We interviewed marketers on their experiences with online marketing for small
businesses.
![Page 3: Best of eZanga's Small Business Spotlight](https://reader034.fdocuments.net/reader034/viewer/2022051816/5445a670afaf9fef2a8b45fa/html5/thumbnails/3.jpg)
Here are some of our favorite things
they said…
![Page 4: Best of eZanga's Small Business Spotlight](https://reader034.fdocuments.net/reader034/viewer/2022051816/5445a670afaf9fef2a8b45fa/html5/thumbnails/4.jpg)
“Our marketing strategy has always been
centered on sharing.”
via Pink Cake Box
![Page 5: Best of eZanga's Small Business Spotlight](https://reader034.fdocuments.net/reader034/viewer/2022051816/5445a670afaf9fef2a8b45fa/html5/thumbnails/5.jpg)
“A key part of our mission…is to educate and empower…so we
focus on positive and informational content.”
via Lexion Capital Management
![Page 6: Best of eZanga's Small Business Spotlight](https://reader034.fdocuments.net/reader034/viewer/2022051816/5445a670afaf9fef2a8b45fa/html5/thumbnails/6.jpg)
“We have been…producing high-quality content that our potential
client…would find through the search engines and once they find it we’re
able to demonstrate that we’re experts.”
via Console & Hollawell
![Page 7: Best of eZanga's Small Business Spotlight](https://reader034.fdocuments.net/reader034/viewer/2022051816/5445a670afaf9fef2a8b45fa/html5/thumbnails/7.jpg)
“[Email marketing] is important for relationship building which, in turn,
increases customer loyalty. I can predict that on days when I send out an email, sales will increase (even when the email
doesn’t contain an offer).”
via StorkGifts
![Page 8: Best of eZanga's Small Business Spotlight](https://reader034.fdocuments.net/reader034/viewer/2022051816/5445a670afaf9fef2a8b45fa/html5/thumbnails/8.jpg)
“Our overall marketing strategy is centered on helping prospects and clients truly view CBG Benefits as a partner. We
provide content, tools, and other resources that will help our prospects and clients
achieve their goals.”
via CBG Benefits
![Page 9: Best of eZanga's Small Business Spotlight](https://reader034.fdocuments.net/reader034/viewer/2022051816/5445a670afaf9fef2a8b45fa/html5/thumbnails/9.jpg)
“It has been hard to find a balance between informative, product-focused
content and company culture posts…While we do want our customers to see the personality…we also want to keep the
product at the center of the conversation.”
via Formstack
![Page 10: Best of eZanga's Small Business Spotlight](https://reader034.fdocuments.net/reader034/viewer/2022051816/5445a670afaf9fef2a8b45fa/html5/thumbnails/10.jpg)
“SEO is time consuming and it does take patience to see yourself move up in rankings on the search
engines result pages.”
via Hirease
![Page 11: Best of eZanga's Small Business Spotlight](https://reader034.fdocuments.net/reader034/viewer/2022051816/5445a670afaf9fef2a8b45fa/html5/thumbnails/11.jpg)
“Without social media, we could have the best PPC and SEO
program, but it would fall flat if our customers weren’t given an outlet to express and share their stories.”
via CastCoverZ!
![Page 12: Best of eZanga's Small Business Spotlight](https://reader034.fdocuments.net/reader034/viewer/2022051816/5445a670afaf9fef2a8b45fa/html5/thumbnails/12.jpg)
“Online, whenever someone searches for something related to our niche, we
want to make sure that we are in front of them.”
via MyBinding
![Page 13: Best of eZanga's Small Business Spotlight](https://reader034.fdocuments.net/reader034/viewer/2022051816/5445a670afaf9fef2a8b45fa/html5/thumbnails/13.jpg)
“For the most immediate results, paid search is the most beneficial. You pay
today, you get traffic today, you make a sale today.”
via MyBinding
![Page 14: Best of eZanga's Small Business Spotlight](https://reader034.fdocuments.net/reader034/viewer/2022051816/5445a670afaf9fef2a8b45fa/html5/thumbnails/14.jpg)
“Our industry isn’t really exciting or sexy, and because
of that we have to get creative in the ways that ways
that we market ourselves.”
via MyBinding
![Page 15: Best of eZanga's Small Business Spotlight](https://reader034.fdocuments.net/reader034/viewer/2022051816/5445a670afaf9fef2a8b45fa/html5/thumbnails/15.jpg)
“When someone has an online fundraising need, they know it and they immediately start searching for a solution.”
via Go Get Funding
![Page 16: Best of eZanga's Small Business Spotlight](https://reader034.fdocuments.net/reader034/viewer/2022051816/5445a670afaf9fef2a8b45fa/html5/thumbnails/16.jpg)
Do you want the Small Business Spotlight to shine on your small
business?
Fill out this quick form to apply!