Berkshire Hathaway HomeServices Global Impressions Portfolio

2 Berkshire Hathaway HomeServices: Global Impressions Portfolio

Our yard sign in front of your home makes an immediate impression

The Berkshire Hathaway HomeServices franchise network is among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, bringing to the real estate market a definitive mark of stability, strength, quality and innovation. Our member’s sales professionals, who count more than 40,000 nationwide, are refreshingly real and represent some of the most distinguished properties in the nation.

3Berkshire Hathaway HomeServices: Global Impressions Portfolio

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

HGTV Channels:

Wall Street Journal Mansion section

wsj.com

europe.wsj.com

asia.wsj.com

Unique Homes

Prestige Magazine

Robb Report

duPont Registry

SEO / SEM

berkshirehathawayhs.com

trulia.com

zillow.com

homefinder.com

mansionglobal.com

Broadcast Print Online

Berkshire Hathaway HomeServices 2016 Media Plan


OVER 12.8 MILLION VISITS TO BERKSHIREHATHAWAYHS.COM*

PRESENTING YOUR HOME TO THE WORLD.

Top 20 visiting countries to berkshirehathawayhs.com:

*12 months ending 12/31/2015. Source: Google Analytics.

©2016 BHH Affiliates, LLC. Real Estate Brokerage Services are offered through the network member franchisees of BHH Affiliates LLC. Most franchisees are independently owned and operated. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Information not verified or guaranteed. If your property is currently listed with a broker, this is not intended as a solicitation. Equal Housing Opportunity.

United States CanadaBrazil United KingdomIndia Germany Phillipines MexicoItaly

AustraliaFrance Spain South KoreaJapanChina Netherlands

Russia

Portugal TurkeyIndonesia

Global exposure brings over 12.8 million visitors to berkshirehathawayhs.com

Our national website offers a user-friendly environment where consumers can learn more about the real estate process and search for their dream home using Inside Access,TM a proprietary system providing a complete scouting report on any community right down to the ZIP code.

Consumers can also search for a new home with our HomeSearch mobile app. The app features a map search, refined search criteria as well as the ability to search open houses and new listings.


Buyers stay online throughout their journey, with 51% ultimately buying a home they initially found online

We invest in a strong multi-channel digital marketing strategy that targets buyers who are interested in your property, whether they are on their laptop at work, or their phone at home. When buyers are searching for homes on Google and other search engines, Berkshire Hathaway HomeServices takes advantage of sophisticated targeting and messaging techniques to make sure they find your home. Our advanced retargeting strategy focuses on getting your home back in front of interested buyers as they browse the web and their social networks using relevant and unobtrusive tactics. We know the role that digital marketing can play in promoting your home. Berkshire Hathaway HomeServices will use a proven mix of channels and custom-tailored strategies to ensure your home is exposed to as many qualified buyers as possible.


Berkshire Hathaway HomeServices residential listings will appear on wsj.com, asia.wsj.com and europe.wsj.com.

All wsj.com listings are globally searchable. Powerful filters allow users to refine their search to learn more about your listing.


Published every Friday, Mansion is a section of The Wall Street Journal focusing on luxury lifestyle.

MANSION FEATURESThe Wall Street Journal award-winning, quality journalism.Global online, mobile and video products.Editorial stories ranging from negotiation strategies and financing tactics to renovation and design ideas.

MANSION ATTRACTS AN AFFLUENT AND ENGAGED AUDIENCE97% readership among high-net worth subscribers ($2 million+) and 100% among subscribers in-market for residential properties.42% of in-market subscribers act upon content featured in Mansion.

The Wall Street Journal Digital Network allows 2.3 times more potential buyers to access your listing from locations around the world

Premium Audience Across Platforms

TOTAL AUDIENCE

*Wall Street Journal Digital Network (WSJDN) includes Mansion Global

PRINT

5,479,000

WSJDN*

12,829,000


Half-page national brand ads appear in Mansion, published on Fridays

From the design inspiration of the world’s finest properties to negotiation strategies and financing tactics, Mansion is The Wall Street Journal reader’s trustworthy guide to the luxury real estate market.

The Berkshire Hathaway HomeServices Luxury Collection ads provide a powerful way to promote the brand to an affluent and motivated print audience. The success of our national advertising campaign is illustrated by the increased brand recognition with Mansion readers. In the September 25, 2015 issue, the Berkshire Hathaway HomeServices ad was among the top 10 noted ads, sharing this honor with luxury brands including Tiffany & Co, Versace, Samsung and more.*

*Source: Starch Report 2016


Listing in The Wall Street Journal reaches 6,128,301* of the most affluential and smart buyers in the world

Berkshire Hathaway HomeServices members will run global listings pages in 2016 with readership across the U.S., Europe and Asia via wsj.com, asia.wsj.com and europe.wsj.com.

*Includes US Circ/ReadershipSources: June 2015 AAM Quarterly Data Report; Internal Europe and Asia September 2015


Berkshire Hathaway HomeServices integrated marketing program with The Wall Street Journal and Mansion Global delivers to an international audience

Mansion Global In-Article Showcase

for multi-million dollar properties

Mansion GlobalContent Integration Unit


The global luxury solution. The Wall Street Journal and Mansion Global: Covering the business. Covering the world.

The Wall Street JournalGlobal luxury content published across branded platforms, written by the trusted WSJ editorial team.Weekly Mansion section looks at the lifestyles of distinctive people and properties, both at home and around the world.

70% U.S. audience.

Mansion Global New luxury website, 100% dedicated to real estate news, data and property listings.Original reporting for the global real estate industry, focusing on in-depth content for the top property markets.

70% international audience.


Unique Homes is the flagship publication of Unique Homes Luxury Media. Launched in the early 1970s, it quickly became a must-read for affluent individuals interested in high-end real estate. Today it is easily the most recognized magazine of its kind worldwide. With paid readership that spans all 50 states and more than 80 countries around the globe, each bi-monthly issue of Unique Homes provides savvy real estate professionals with a high-quality marketing vehicle that immediately sets them apart from their competition. Berkshire Hathaway HomeServices Luxury Collection brand ads appear in every issue.

THE UNIQUE HOMES AUDIENCEAverage Household Net Worth: $4,525,000Average value of real estate holdings: $3,500,000+70% own 2 properties or more7 of 10 are actively in the market to buy or sell67% own 2 or more luxury automobiles4 of 5 have yet to select an agent/brokerEmployment Background: 81% top management


S P R I N G 2 0 1 6 L U X U R Y C O L L E C T I O N & R E S O R T P R O P E R T I E S I N T E R N A T I O N A L

THE CONSCIOUS HOME A NEW ERA OF “SMART”

LEGENDARY EVENTS CELEBRITY PLANNER TONY CONWAY

SCANDINAVIAN SPLENDOR DIVERSITY, ADVENTURE & LUXURY AWAITS TODAY’S TRAVELERS

Prestige offers a minimum print distribution of 20,000, with copies direct-mailed to affluent U.S. consumers, including individuals with a net worth of $25 million and higher. Distribution also includes domestic and international airline lounges and 2,500 luxury collection specialists nationwide.

Prestige is inserted in its entirety into the full run of Unique Homes magazine. Unique Homes, the world’s leading luxury real estate magazine, offers a readership of 100,000+, and is sold by subscription and at newsstands both domestically and worldwide.

Digital versions of both Prestige and Unique Homes issues are created and distributed online. Advertisers can send a link to both digital publications to any email lists that they maintain, which serves to further online distribution.


COASTAL PROPERTIESWELCOME TO ARIZONA

duPont REGISTRYTM designs and produces advertising and marketing campaigns for luxury real estate sales professionals by targeting an affluent audience through print, online and dR LIVE® Events.

duPont REGISTRYTM - A Buyers Gallery of Fine Homes® is published monthly and distributed in every U.S. state, every Canadian province and 45 countries.

Berkshire Hathaway HomeServices Luxury Collection brand ads appear in every issue.

THE DUPONT REGISTRY AUDIENCEAverage Household Income: $315,000Average Household Net Worth: $2.2 millionEmployment Background: 32.5% top managementAverage Assets: 89.9% own investments

Total Circulation Per Issue* 200,000

*Estimated total includes subscribers, direct mail, monthly newsstand readers, event distribution and digital circulation. Also includes pass-along (2.9 readers per copy).

Source: Simmons Research


THE MOST COVETED AUDIENCERobb Report engages the finest connoisseurs with content and first-class advertising that speaks to their passions. Synonymous around the world with affluence, luxury, and the best of the best, Robb Report attracts a discerning audience who share the same appreciation and desire for quality, artisanship, heritage, fine design, and exclusivity—core elements that define luxury. A unique combination of high standards coupled with influence and spending power makes the Robb Report audience the ideal target for the world’s top luxury brands.

Berkshire Hathaway HomeServices Luxury Collection brand ads appear in 4 issues per year.

THE ROBB REPORT AUDIENCEAverage Household Income: $375,057Average Household Net Worth: $2.5 millionMedian Home Value: $546,400

©2016 BHH Affiliates, LLC. Real Estate Brokerage Services are offered through the network member franchisees of BHH Affiliates, LLC. Most franchisees are independently owned and operated. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.

Berkshire Hathaway HomeServices Global Impressions Portfolio

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