Why Berkshire Hathaway HomeServices PenFed Realty

Trust • Integrity • Stability • Growth

We are proud to be an equal employment opportunity employer: m/f/v/d.

Good to know.®

If you’re looking for a company to move your career to a higher level, look no further.

Good to know.®

People are at the heart of our business. Building relationships with people and earning their trust is what the home ownership services business is all about. These goals are accomplished by always providing the highest level of service. If we are successful, we will create a customer for life who will

reward us with repeat and referral business for years to come.

That is why service is the cornerstone of our mission at Berkshire Hathaway HomeServices PenFed Realty. Unfortunately, the word “service” is easier said than done. It is the challenge of providing exceptional service that will make our company and sales professionals stand out above our competition.

To achieve our mission, we are committed to providing the highest level of service to our sales professionals so you in turn can provide the best in service to the customer. We accomplish this every day through the continued reinvestment in training, systems and programs focused on giving our sales professionals the tools and support so you can be the best you can be.

This company brochure is intended to outline the organization’s commitment to sales associate career development, marketing, technology, and business development services that will assist you in building life-long relationships with people, generating substantial repeat and referral transactions, reaching your goals, and maximizing your potential in what we believe is the best business in the world.

We will revolutionize real estate — together.

Sincerely,

Kevin WilesPresident and CEO, Mid-Atlantic Region

A Message From The President

RISMEDIA’S 2017 SURVEYPOWER BROKER

TOP 1% OF ALL NATIONAL REAL ESTATE FIRMS

#27 #34TRANSACTIONS SALES VOLUME

OUT OF TOP 500 BROKERS

WE RANK

IN THE US!2016 Berkshire Hathaway

Elite Circle AwardTop Companies for Total Gross

Commission Income in the Berkshire Hathaway HomeServices Network.

#10

Good to know.®

Values, Mission,Vision

OUR MISSIONTo revolutionize real estate by delivering service beyond excellence

and unparalleled value, benefits & resources to those we serve

OUR VISION To provide a gateway to a better life for our

clients, sales professionals & employees

OUR VALUESA solid foundation

Strong support built with honesty,integrity & trust

Rooms filled with energy & laughterDoors open to the community

Windows open to the worldCovered with gratitude

Fueled by innovation & passionSurrounded by growth & opportunity

Seeking top players, challenge finders, dream makers & future thinkers.

Good to know.®

Local Leadership

PENFED REALTY STORYPenFed Realty was established in the greater Washington, DC metropolitan area as a

wholly owned subsidiary of PenFed Credit Union on January 1, 2006. PenFed Realty has

steadily increased its presence and expanded its market share across multiple states since

opening with 1 office and 25 agents in Reston, VA. The firm enjoys the culture of a small

family business combined with the resources of a parent company that has over 1.6 million

members and over $23B in assets. This unique value proposition has led to sustained

business growth for PenFed Realty sales professionals in all market areas.

GROWTHPenFed Realty now has over 50 office locations supporting more than 1,700 sales

professionals nationwide. Our sales professionals assist clients in Maryland, Virginia,

Washington DC, West Virginia, Delaware, Pennsylvania, Florida, Kansas, Tennessee and

Texas. PenFed Realty has grown year over year 29.7% in 2015.

FUTUREPenFed Realty is committed to our vision of building the highest quality real estate

company in the nation. In order to achieve our vision we must continue to deliver service

beyond excellence and unparalleled value to those we serve. PenFed Realty will constantly

innovate its agent centric business model by investing in resources, systems, training and

coaching that ensure the highest levels of productivity and customer service are upheld.

PenFed Realty will continually develop new client focused business development programs,

such as Real Estate Rewards, that lead to industry best sales opportunities for our agents.

Berkshire Hathaway

HomeServices and

PenFed Credit Union

Local, supportive

& responsive

parent company

Management &

leadership by

fellow Realtors

50+ offices

nationwide

Over 1,700

world class sales

professionals

Real Estate Rewards

Value of Membership

Good to know.®

Berkshire Hathaway HomeServices PenFed RealtyPenFed Realty has the resources and support of two well admired and highly respected companies. We are a wholly owned

subsidiary of PenFed Credit Union (PenFed), and the marketing power of a world-renowned brand with Berkshire Hathaway

HomeServices. This unique combination has contributed towards our company’s phenomenal growth throughout the Mid-

Atlantic region allowing it to earn recognition as one of the Top 1% of all real estate brokerages in the country.

Established in 1935, PenFed is a financial institution with more than 1.6 million members

and more than $23 billion in assets. PenFed serves members in all 50 states and the

District of Columbia, as well as on military bases in Guam, Puerto Rico and Okinawa. It

is federally insured by NCUA and an equal housing lender. PenFed is available to its members worldwide via the web 24/7.

Berkshire Hathaway HomeServices is a real estate brokerage network built for a new era in residential real

estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway

name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity.

Our Company

Good to know.®

The Good to Know.® campaign builds awareness for the Berkshire Hathaway HomeServices brand on a national scale while identifying our sales professionals as being

‘good to know’ when navigating the complicated process of buying or selling a home.

Our CampaignIt’s no secret the housing market can be intimidating. That’s why: + It’s good to know our knowledgeable sales professionals and brokers are working for you. + It’s good to know the true opportunities and pitfalls before you buy or sell. + It’s good to know a network of resources and tools are at your disposal. + It’s good to know the most respected name in business stands behind ours.

National MediaFrom our first brand TV spot to print ads in the Wall Street Journal, we support theGood to Know.® campaign on a national scale. + TV Commercial airs on national cable + Print runs in major publications, including the Wall Street Journal + Digital advertising + Social Media campaigns + Sponsorship of the HGTV series ‘Love it or List it’ featuring David Visentin and Hilary Farr + International platform showcasing a world wide property database

It’s good to know Berkshire Hathaway HomeServices.

National Brand

THE GOOD TO KNOW®

Good to know.®

Our Vision

WANT A FRESH NEW LOOK WITHA FORWARD-THINKING COMPANY?

Berkshire Hathaway HomeServices PenFed Realty is creating a different kind of brokerage.

Hiring Innovative, Dedicated, Hard-Working Professionals.

Productive Offices with Collaboration.

Agent-Branding, not just Company-Branding.

Training, Education and Coaching to Grow your Business.

Treating our Professionals as Partners.

Building Your Business, not just Our Company.

See why Warren Buffet decided to place his name on a Real Estate Franchise for the

first time and how BHHS PenFed Realty takes that name to a whole new level.

COME SHARE OUR VISION.

Good to know.®

Company Training

AGENT TRAININGBusiness Planning

FormsCompany Tools

Lead GenerationSocial Media

Working with BuyersWorking with Sellers

FinanceClient Follow-Up

Referral GenerationGuest Speakers

Contract to Closing

AGENT & TEAM COACHINGGoal Setting

Agent & Team CoachingAgents & Teams increased business 30% year-over-year

TECHNOLOGY TRAININGGroup Classes

Webinars

MONTHLY MEETINGSUpdate Company Initiatives

Introduce New ProgramsLearn from Guest Speakers

REthink ChaptersMastermind Group

BHHS TRAININGBHHS provides additional Online Training. Sessions are approximately 60 minutes. BHHS training schedules can be accessed through the Berkshire Hathaway REsource Center under the LearnCenter REsource link. For your

convenience, many sessions are also available as pre-recorded courses.

Good to know.®

Lead Generation and Management

The key to success in real estate is consistently keep your prospecting pipeline full with qualified leads. We have created a multichannel marketing model with leads

coming from a variety of sources. Our lead management system allows you to automate where needed and be more personal where it is right for your business.

Lead generation and lead management are critical factors for your business.

LEADGENERATION

HomeInfo

eCampaigns, Websites,

Video

Lead MgmtSystem

Social Media

Seach EngineOptimization

LuxuryCollection

InsideAccess

Mobile App & Website

PenFedRealty.com

PrintPostcards,

Ads

ReferralSources/Sphere

Social & Fun

Good to know.®

Berkshire Hathaway HomeServices offers a robust suite of productivity and marketing tools and resources known collectively as the Global Network Platform.

MARKETING RESOURCE - Enjoy the benefits of your very own marketing assistant. Create, personalize and share effective, eye-catching communications and use our powerful media center for direct marketing.

LEARNCENTER RESOURCE - your tool for real estate best practices and educational training that will help you reach your professional goals. Peruse a wide array of Web-Based Training (WBT) courses and browse our Virtual Instructor-Led Training (VILT) sessions – all at the reach of your fingertips.

COMMERCIAL RESOURCE - your commercial information exchange – is a proven, successful commercial real estate technology platform available to network affiliates to post their commercial listings and sales associate biographies which roll up to the berkshirehathawayhs.com website.

SELLER ADVANTAGE SM - Use this online, interactive tool for your sellers. It provides key information on the impact of your online presence, a competitive overview of the market, and allows you to enter showings, open houses and feedback from potential buyers.

SOCIAL MEDIA RESOURCE - A dedicated team of social media professionals whose focus is helping you build your social media community.

MOBILE RESOURCE - An app personalized with your name and photo. The app is compatible with iPhone, Android and tablets.

LEAD RESOURCE - Access to market activity reports and buyer & seller reports.

BHHS RESOURCE CENTER | BHHSRESOURCE.COM

Agent Tools

Good to know.®

We will keep you connected to your clients with full color, custom designed postcards that automatically mail to your SPHERE OF INFLUENCE each month. Our JUST LISTED-JUST SOLD Program includes an automated trigger marketing program which contains six (6) Contact Channels: QR Code, Text Messaging, Email, Phone, Agent Website and a GURL with Unique Key Code.

HOMESWING.COM Access to the CRM Tool lets you track tasks, emails, calendars, & correspondence with clients. Preset email marketing plans with automation allow you to group clients & market to them accordingly.

AGENTMARKETING.COM can generate online reports that can be converted for print or email. This program can be manually run, or can be set to automatically produce weekly or monthly reports.

The Listing Presentation Report is to be prepared prior to each listing appointment. This report provides information on current real estate activity in the seller’s market, as well as a report on the activity of online searches from buyers who are actively looking for similar properties. CLOUDCMA.COM A comparative market analysis is one of the most important tools you have as a real estate professional. Cloud CMA is the real estate CMA and Buyer Tour software that will differentiate you when you are in competition for the listing. Both are branded with our company’s look and feel to continue to maintain the Berkshire Hathaway HomeServices branding and messaging.

REALTOR.COM can generate online reports that can be converted for print or email. This program can be manually run, or can be set to automatically produce weekly or monthly reports.

Listings on ZILLOW appear with the listing agent information, property information and pictures through a direct feed from the broker and there is a direct link on the listing and reporting. Agent information, picture and selling statistics are also updated.

SHOWING TIME and CSS can provide customized weekly feedback reports to provide your clients with written and graphical information about the feedback they receive. You will also have the ability to modify or update the feedback questionnaires that showing agents receive in order to best meet your needs.

The method of tool creation comes from fundamental understanding of the user it serves, and we understand real state. We have created ZIPFORM Plus to delivery the tools real estate professionals need and rely on. zipForm Plus is the empowerment tool for real estate professionals that wish to accomplish more in less time.

The Global Standard for eSignature. DOCUSIGN for Real Estate will enable you to close real estate transactions faster, build client loyalty, and reduce costs, by giving you the power to send legally binding documents and get signatures anytime, anywhere from any internet-connected device.

Realtor Reports

Showing Time& CSS Reports

Zip Forms

Listing Marketing

Listing & BuyerPresentation

Zillow

DocuSign

CRM

Agent Tools

Direct Mail

Good to know.®

Marketing Materials

Develop personally branded marketing materials that highlight your individual information, including a personal URL for a Berkshire Hathaway HomeServices webpage, a personal email URL,

and printed material with your individual agent information, not just company information.

PERSONALIZED MARKETING

Good to know.®

Good to know.®

Marketing REsource

©2015 BHH Affiliates, LLC. Real Estate Brokerage Services are offered through the network member franchisees of BHH Affiliates, LLC. Most franchisees are independently owned and operated. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Information not verified or guaranteed. If your property is currently listed with a broker, this is not intended as a solicitation. Equal Housing Opportunity.

At Berkshire Hathaway HomeServices, luxury is not a choice, it is an expectation.

With our expertise in the more rarefied echelons of real estate, we have access to

properties that rise above the rest—and the acumen to bring them to your doorstep.

For more information visit www.berkshirehathawayhs.com

©2014 BHH Affiliates, LLC. Real Estate Brokerage Services are offered through the network member franchisees of BHH Affiliates, LLC. Most franchisees are independently owned and operated. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.

WITHOUT COMPROMISE

YOUR ONE-STOP, ONLINE LOCATION FOR MARKETING MATERIALSNo matter what type of marketing materials are needed, they can be found here.

The Marketing REsource is your one-stop, online location for highly effective, personalized marketing materials:• Video• Audio• Print• eCards• eNewsletters• Online presentations• Social media

Need to market a property? The Marketing REsource is integrated with the MLS. Simply select a listing and the eCard, flyer, postcard or door hanger is automatically populated with the property information – literally in seconds.

All content is automatically personalized and branded. Materials are template based and allow a high degree of customization, all the while maintaining the Berkshire Hathaway HomeServices branding and messaging.

The Marketing REsource puts those materials right at your fingertips. And it doubles as a great internal communication and recruiting tool as well.

• Property/listing information • Seller/buyer help/information • Door hangers • Announcements • Special event announcements and invitations • Market updates • Business-building • Farming/prospecting • Agent self-promotion • Affiliate promotion • Recruiting • Training • Newsletters

Content is easily searched, accessed, customized and shared via a broad range of publishing channels: • eCards • Online viewing • Post to social media • Embed codes for websites and blogs • Downloadable PDFs • Print-on-Demand

IdentifyingYOUR NEEDS

THE HOME SELLING PROCESSThe process of selling a home can be daunting even if it’s not your first time. The process outlined below is designed to help you better understand the many steps involved in selling your home and how I work to tie them all together.

STEP 1

Discuss yourneeds, marketing

plan, listingprice, terms and

conditions.

STEP 5

Receive an offerand review the

advantages and disadvantages.

STEP 2

Sign the paperworkand consider ahome warranty.

STEP 6

Congratulations,you have a ratified

contract of salefor your home.

STEP 3

Implement amarketing programand prepare your

home for showings.

STEP 7

Settlementday arrives.

The transactionis finalized andproceeds aredistributed.

STEP 4

Show your home and review feedback from potential buyers and their real estate

professional.

STEP 8

Staying in touch.I will continue to

provide support forall of your future real

estate needs.

Together we will discuss and clarify the proposed terms and conditions, negotiate

possible counter offers and reach a final

agreement.

All documents are signed. I will stay on top of the details to ensure the timely completion

of any remaining contingencies and get

you to settlement.

I will be by your side while closing

documents are signed.

I am never too busy for you!

IdentifyingYOUR NEEDS

PRESENTATIONS, BROCHURES AND FLYERS

BUSINESS CARDS & PROPERTY SIGNAGE

Marketing Materials

A Guide ToMARKETING AND SELLING

YOUR HOME

Good to know.®


PERSONALIZED BUSINESS CARDS & PROPERTY SIGNAGE

The Luxury Collection presentation box is designed to carry the Listing Presentation portfolio as well as other materials you may want to include, such as Prestige magazine. It measures 11 3/8” wide by 12 1/4” high, with a depth of 2 3/8”. It has a removable foam insert that holds the Listing Presentation portfolio snuggly. The outside box is constructed of soft-touch material, completely in black, with an embossed logo on the cover and magnetic flap closure.

PRESENTATION OF SERVICES

Prepared for (NAME)

Presented by [Sales Professional Name][Berkshire Hathaway HomeServices Company Name][Address][City, State/Province, ZIP/Postal Code]

Office: [(000) 000-0000] Extension: [000]Mobile: [(000) 000-0000]Fax:Email: [[email protected]][Date]

INTRODUCTION

Luxury Marketing Materials

Good to know.®

Resort Properties International Marketing Materials


ALSO AVAILABLE FOR THESE MARKETS: Desert • Beach • Equestrian • Mountain

Lake Front • Golf • Hiking

POSTCARDS, ECARDS AND NEWSLETTERS

Expertise in the resort market

Delivering Superior Service

Berkshire Hathaway HomeServices Resort Properties InternationalSM utilizes

one of the most extensive resource networks in the industry, along with modern,

effective tools to bring together buyers and sellers of resort property. Our

experienced, service-oriented professionals combine local expertise with vast

global connections, the most advanced technology available and unparalleled

marketing resources to deliver our clients best-in-class results.

Our select team of full-time specialists maintain strong community ties and are

intimately familiar with the markets they serve. This first-hand knowledge of the

community allows them to effortlessly guide prospective buyers towards the

area’s most serene natural settings, best shopping or newest restaurant. They

understand that everyone has unique expectations, and they are adept at

pairing this local expertise with a deeper understanding of client needs to match

your property with the most appropriate buyers.

Good to know.®

Opportunities

Berkshire Hathaway HomeServices PenFed Realty is committed to training its sales professionals and supporting their efforts to build their sphere of influence to develop repeat and referral transactions. We also consistently generate business opportunities for our sales professionals. These opportunities include:

In order to maximize these business opportunities, Berkshire Hathaway HomeServices PenFed Realty has taken a leadership position in the industry to capture leads from these sources. Not only do we work hard to protect the sales professionals’ business opportunities from the competitors, we also provide them a valuable way to add to their existing sphere of influence.

Our success speaks for itself!30% of our sales professionals’ business results from leads

generated by the company. That’s 1 out of every 3 transactions!

BUSINESS DEVELOPMENT

REVENUE SHARINGIt Pays! Berkshire Hathaway HomeServices PenFed Realty’s commitment to building the best real estate company in the Mid-Atlantic region is stronger than ever. Although we are proud of our track record for growth to date, we know that we are just getting started. As we have grown, we have never forgotten that people are at the heart of our business. We take tremendous pride in the quality of the people we have attracted to our organization who share our passion for being the best in the business.

As we look toward the future and our exciting plans for continued growth, we thought it was only natural that our existing sales professionals play a key role in making it happen. Not only could our sales professionals assist us in identifying quality, like minded individuals interested in joining our team, but they also could receive substantial financial rewards for assisting in our growth. From these ideas our new TeamBuilder program was born.

With TeamBuilder, our sales professionals who participate in the growth of our company will have the opportunity to receive:

• 2% bonus on recruits GCI for life• Earn bonuses on more than one person with no limit• Bonuses paid quarterly• Bonuses count towards earned income for commission level

determination under sales associate’s commission schedule• There is no limit to TeamBuilder hires! There is simply a $5,000.00 annual cap on each hire.

Corporations Third party companies

Broker-to-Broker Networks

Affinity Groups

Membership Clubs

Banks/REO Companies

Web Based Referral

Companies

Good to know.®

National Advertising

Berkshire Hathaway HomeServices has teamed up with BBDO Proximity for national ad campaigns. This alliance has led to advertising on national media platforms, including:

DuPont Registry is a monthly publication in every US State, every Canadian Province, and 45 countries around the world.

Advertising in the Wall Street Journal will reach readers with the means to purchase luxury or vacation properties.

Washingtonian, the magazine Washington lives by, is the region’s top source of information for dining, shopping, entertainment, and personalities.

Unique is a high-end magazine and an international source for luxury real estate geared toward an affluent worldwide readership.

Prestige is a new, glossy, coffee-table-quality magazine from BHHS that showcases luxury and resort properties. This effectively reaches a high-end audience with the means to make a luxury or resort home purchase.

Realtor Magazine is one of the industry’s most-read publications.

The Robb Report is a luxury magazine published bi-monthly. Home & Style is published in conjunction with Robb Report, and is placed on news stands and in airports across the world.

In 2016, a national TV commercial will be launched on HGTV depicting the emotional moment when home sellers learn their house has sold.

Good to know.®

Commercial Services

To assist you in developing your message and marketing your services, the capabilities brochure and presentation, e-Card template and template sheets for newsletters, cover letter and property flyers

are available at no cost in the Marketing Resource area of the BHHS REsource Center.

9

To assist you in developing your message and marketing your services, the capabilities brochure and

presentation, e-Card template and template sheets for newsletters, cover letter and property flyers

are available at no cost in the Marketing Resource area of the BHHS REsource Center.

COMMERCIAL SERVICES |

Good to know.®

Real Estate Rewards

ASK ME HOW

*Savings are based on the discounts received by Berkshire Hathaway HomeServices PenFed Realty’s clients for using Berkshire Hathaway HomeServices PenFed Realty’s mortgage and title affiliates as compared to purchasing the settlement services from Berkshire Hathaway HomeServices PenFed Realty’s mortgage and title affiliates without retaining the services of Berkshire Hathaway HomeServices PenFed Realty. Terms and conditions apply and are subject to change without notice.

Good to know.®

Global Listing Exposure

WORLDWIDE VISIBILITYBerkshire Hathaway HomeServices, together with Worldposting's international syndication solution, broadcasts your listings* to many of the leading real estate portals throughout the world. And the best part, you don't have to do a thing.

The countries where your property will be visible include:

Algeria Argentina Belgium BrazilCanada Chile China ColombiaCzech Republic Denmark Dominican Republic FranceFrench Polynesia Germany Greece IndiaIsrael Italy Luxembourg MexicoMonaco Morocco New Caledonia PanamaPeru Portugal Qatar RomaniaRussia Spain Thailand TunisiaTurkey United Arab Emirates United Kingdom UruguayVenezuela

*Includes all residential, condominium, townhome, single family, single family detached, ranch over $200K. Websites subject to change.

GLOBAL LISTING EXPOSUREBerkshire Hathaway HomeServices broadcasts your property to more than 70 websites worldwide which are viewed by potential buyers in 37 countries across f ive continents. The countries where your property will be visible include:

Algeria Argentina Belgium BrazilCanada Chile China ColombiaCzech Republic Denmark Dominican Republic FranceFrench Polynesia Germany Greece IndiaIsrael Italy Luxembourg MexicoMonaco Morocco New Caledonia PanamaPeru Portugal Qatar RomaniaRussia Spain Thailand TunisiaTurkey United Arab Emirates United Kingdom UruguayVenezuela

*Includes all residential, condominium, townhome, single family, single family detached, ranch over $200K. Websites subject to change.

© 2016 BHH Aff iliates, LLC. Real Estate Brokerage Services are offered through the network member franchisees of BHH Aff iliates, LLC. Most franchisees are independently owned and operated. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.

Good to know.®

The Mobile App

Customers can SEARCH for a home:• Download today!Text BHHS to 87778• Full IDX search capabilities**• Map search• Refine search criteria• Search open houses and new listings

Customers can save their favorite properties and search preferences. You can share your app with past, present and future clients via your own personalized text code and URL.‘Share App’ button sends your App to social sites, text messages and emails.

• You can have your own personalized app for a low monthly fee,* branded to you with your contact information.• Leads on all listings go to you.• Search includes all IDX listings from your MLS.**• Leads will also appear on your Mobile REsource dashboard via REsource Center.

*App services are offered by SmarterAgent.**Must be a member of the MLS.

SEARCH ON THE GO WITH OUR HOMESEARCH MOBILE APP

Good to know.®

The Mobile App

©2015 BHH Affiliates, LLC. Real Estate Brokerage Services are offered through the network member franchisees of BHH Affiliates, LLC. Most franchisees are independently owned and operated. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Information not verified or guaranteed. If your property is currently listed with a broker, this is not intended as a solicitation. Equal Housing Opportunity.

SEARCH ON THE GO WITH OUR HOMESEARCH MOBILE APP

Customers can SEARCH for a home: • Download today! Text BHHS to 87778 • Full IDX search capabilities** • Map search • Refine search criteria • Search open houses and new listings

Customers can save their favorite properties and search preferences.

You can share your app with past, present and future clients via your own personalized text code and URL. ‘Share App’ button sends your App to social sites, text messages and emails.

• You can have your own personalized app for a low monthly fee,* branded to you with your contact information.

• Leads on all listings go to you.

• Search includes all IDX listings from your MLS.**

• Leads will also appear on your Mobile REsource dashboard via REsource Center.

*App services are offered by SmarterAgent.**Must be a member of the MLS.

Good to know.®

Heroes Programs

• Veterans and Military Spouses can receive free training, licensing, and materials to become a Berkshire Hathaway HomeServices PenFed Realty Sales Professional.

• Minimum two year agreement with Berkshire Hathaway HomeServices PenFed Realty.*

• Everything our heroes need to get started is provided, including world class company support.

• Police, Firefighters, EMT, Nurses and Teachers can receive free training, licensing, and materials to become a Berkshire Hathaway HomeServices PenFed Realty Sales Professional.

• Everything our community heroes need to get started is provided, including world class company support.

• Minimum two year agreement with Berkshire Hathaway HomeServices PenFed Realty.*

HEROESCommunity

Realty Works For American Heroes

REAL HEROESRealty Works For American Heroes

* Additional terms and conditions apply.

Good to know.®

Community Support

We also support the Wounded Warriors/

Military Heroes of the PenFed Foundation. The

Pentagon Federal Credit Union Foundation

(PenFed Foundation) is a national charity

working to meet unmet needs of the military

personnel and their families in the areas of

financial literacy, housing and support for the

wounded. They work to ensure that those who selflessly devote their

lives to the defense of our country have the resources they need for a

secure financial future. They seek to prevent medical emergencies from

turning into financial hardships for our nation’s defenders.

penfedfoundation.org

Berkshire Hathaway HomeServices PenFed

Realty cares about the community. We support

The Sunshine Kids, a nonprofit organization

dedicated to children with cancer. Each year,

with our help, the foundation offers a variety

of events for children at hospitals across the

country. We feel privileged to be able to help

the foundation bring sunshine into the lives of

these amazing children.

sunshinekids.org

Good to know.®

AT&T provides Berkshire Hathaway HomeServices an agent and affiliate Benefit Program with 20% Monthly Service discounts on qualifying charges.

Receive 10% off already discounted pricing at www.borsheims.com.

The Berkshire Hathaway HomeServices network gets the best price on Dell’s consumer PCs*

10% discount on all Douglas Quikut brands, including Ginsu, American Angler, and ReadiVac products.

Receive a 10%-15% Work Perks Discount with Embrace Pet Insurance.

Set up your FedEx Office Corporate Account for discount pricing of Print and Copies

The X-Plan allows you to purchase or lease vehicles from participating Ford and Lincoln dealerships.

Obtain a 20% discount by calling in and giving them the customer number: 20845766

HSF Affiliates, family of real estate broker networks, are eligible for exclusive savings on GEICO auto insurance.Get a free quote today. www.geico.com/disc/hsf

Receive an average discount of 10% off standard rates at Hilton Hotels with the Berkshire Hathaway HomeServices corporate discount codes

Get exclusive deals on Hewlett Packard’s top selling laptops, desk tops, tablets, printers and more!

Obtain a 10% discount below the Best Available Rate (BAR) at the balance of over 550 Hyatt Hotel’s worldwide.

You are eligible for the Corporate Employee Purchase Program through shop.lenovo.com.

Receive an average discount of 15% off standard rates at Marriott Hotels with the Berkshire Hathaway HomeServices corporate discount code

Receive 15% off Pet Plan® Pet Insurance when you sign up online with your employee discount.

Receive special discounts on flooring!

Start saving with the Sprint Discount Program. Berkshire Hathaway HomeServices agents and employees are eligible for a 20% discount of select monthly services.

Staples offers options for individuals to take advantage of the HSF corporate discount.

Access exclusive savings on movie tickets, theme parks, hotels, tours, Broadway/ Vegas shows & more.

Take advantage of your business account with Tiffany & Co., which gives you access to our 15% business discounts only for the purchase of business gifts.

Employee and agents can receive a pre-paid $25 advantage reward card.

UPS Next Day Air, Next Day Air Saver, 3 Day Select, Ground and International shipping at negotiated discounts.

Enjoy exclusive benefits today! Receive special discounts on qualifying Verizon Wireless accessories and service plans.

Windsor Vineyards - Preferred Corporate Discount on case orders of 12 Bottles or more; 10% Off One Case, 15% Off 3 Cases, And 20% Off 5 Cases or More. Plus, personalized etched wine bottles

Agent Discounts

AT&T

BORSHEIMS JEWELRY CO.

DELL EMPLOYEEPURCHASE PROGRAM

DOUGLAS QUIKUT

EMBRACE PET INSURANCE

FEDEX OFFICE

FORD X-PLAN

FRANKLIN COVEY

GEICO

HILTON WORLDWIDE

HP

HYATT

LENOVO

MARRIOTT HOTELS

PET PLAN® PET INSURANCE

SHAW FLOORING

SPRINT NEXTEL

STAPLES ADVANTAGE

TICKETS AT WORK

TIFFANY & COMPANY

T-MOBILE

UPS

VERIZON WIRELESS

WINDSOR VINEYARDS

Good to know.®

Awards & Recognition

BHHSH

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OR SOCIETY

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HIRE HATHAWA

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OM ESERVIC

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� A W A R D

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BERKSHIRE HATHAWAY HOMESERVICES PENFED REALTY COMPANY AWARDS CRITERIA

Top 10 GCI - IndividualRanked on total closed gross commission income based on Individual performance.

Top 10 GCI - TeamRanked on total closed gross commission income based on Team performance.

Top Rookie Sales ProfessionalBased on settled GCI.

Top 3 Commercial Sales ProfessionalsBased on settled GCI from Commercial sales and leasing.

AWARD BENEFITS AND RECOGNITION

PHYSICAL AWARDSTop Ten Agent and Team award winners will receive a crystal trophy, diamond-studded lapel pin and electronic awards certificate.

Number One in Region Agent and Team award winners and Top 100 award winners will receive a crystal trophy, lapel pin, and electronic award certificate.

Legend (5, 10, 15, 20 and 25 Years), Chairman’s Circle, President’s Circle and Leading Edge Society award winners will receive a plaque, electronic award certificate and lapel pin in recognition of their accomplishment.

Honor Society award winners will receive an electronic award certificate.

ADDITIONAL RECOGNITION:

Top Ten Agent and Team award winners will receive one Sales Convention registration and a three-night hotel stay during this event. (Limit of one complimentary registration and hotel stay per winning individual or team.) All Top Ten award winners or winning teams will also receive one complimentary Top Producers Conference registration. Complimentary registration and hotel codes are provided as a benefit of winning certain awards and are non-transferable.

Number One in Region award winners will receive one complimentary Sales Convention registration. (Limit of one complimentary registration per winning individual or team.)

Legend award winners (5, 10, 15, 20 and 25 years) will receive one complimentary Sales Convention registration. (Limit of one complimentary registration per winning individual or team.)

Additionally, both Competitive and Non-Competitive award winners who attend Berkshire Hathaways HomeServices Sales Convention will receive varying levels of recognition during this event. Recognition details are typically announced a month prior to the event.

View complete Program Guidelines in 2016 Awards and Recognition Program Guidebook on the Awards section of REsource Center.

PROGRAM FOR AGENTS

Honor SocietyMinimums*$75,000 Total GCI or 25

Residential Units

Legend 5 Year(Inductee):Achieves Chairman’s Circlefor the 5th Time

Legend 10 YearAchieves Chairman’s Circlefor the 10th Time




The Top Ten Agents & TeamsTop 10 Teams and Top 10 Agents Total GCI or Residential Units

•Minimum of $1M GCI or 100 Units

Top 5 Teams and Top 5 Agents for Commercial GCI

Number One in RegionTop Team and Top Agent by Region Total GCI or Residential Units

Top 100Top 100 Agents or Teams Total GCI or Residential Units

•Minimum of $1M GCI OR 100 Units

Chairman’s CircleMinimums*Chairman’s Circle – Diamond$750,000 Total GCIor 150 Residential Units

Chairman’s Circle – Platinum$500,000 Total GCIor 100 Residential Units

Chairman’s Circle – Gold$280,000 Total GCIor 70 Residential Units

President’s CircleMinimums*$185,000 Total GCIor 50 Residential Units

Leading Edge SocietyMinimums*$120,000 Total GCI or 35 Residential Units

COMPETITIVE AWARDSNON-COMPETITIVE AWARDS

*Total GCI = Total Adjusted GCI. See Program Guidelines for definition.Additional rules may apply. Regions will be based on NAR’s definition of Northeast, Midwest, South and West regions.

© 2016 BHH Affiliates, LLC. Real Estate Brokerage Services are offered through the network member franchisees of BHH Affiliates, LLC. Most franchisees are independently owned and operated. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.

A W A R D S & RECOGNITIONP R O G R A M2 0 1 6


PHYSICAL AWARDSTop Ten Agent and Team award winners will receive a crystal trophy, diamond-studded lapel pin and electronic awards certificate.

Number One in Region Agent and Team award winners and Top 100 award winners will receive a crystal trophy, lapel pin, and electronic award certificate.

Legend (5, 10, 15, 20 and 25 Years), Chairman’s Circle, President’s Circle and Leading Edge Society award winners will receive a plaque, electronic award certificate and lapel pin in recognition of their accomplishment.

Honor Society award winners will receive an electronic award certificate.

ADDITIONAL RECOGNITION:

Top Ten Agent and Team award winners will receive one Sales Convention registration and a three-night hotel stay during this event. (Limit of one complimentary registration and hotel stay per winning individual or team.) All Top Ten award winners or winning teams will also receive one complimentary Top Producers Conference registration. Complimentary registration and hotel codes are provided as a benefit of winning certain awards and are non-transferable.

Number One in Region award winners will receive one complimentary Sales Convention registration. (Limit of one complimentary registration per winning individual or team.)

Legend award winners (5, 10, 15, 20 and 25 years) will receive one complimentary Sales Convention registration. (Limit of one complimentary registration per winning individual or team.)

Additionally, both Competitive and Non-Competitive award winners who attend Berkshire Hathaways HomeServices Sales Convention will receive varying levels of recognition during this event. Recognition details are typically announced a month prior to the event.

View complete Program Guidelines in 2016 Awards and Recognition Program Guidebook on the Awards section of REsource Center.

PROGRAM FOR AGENTS

Honor SocietyMinimums*$75,000 Total GCI or 25

Residential Units

Legend 5 Year(Inductee):Achieves Chairman’s Circlefor the 5th Time





The Top Ten Agents & TeamsTop 10 Teams and Top 10 Agents Total GCI or Residential Units

•Minimum of $1M GCI or 100 Units

Top 5 Teams and Top 5 Agents for Commercial GCI

Number One in RegionTop Team and Top Agent by Region Total GCI or Residential Units

Top 100Top 100 Agents or Teams Total GCI or Residential Units

•Minimum of $1M GCI OR 100 Units

Chairman’s CircleMinimums*Chairman’s Circle – Diamond$750,000 Total GCIor 150 Residential Units

Chairman’s Circle – Platinum$500,000 Total GCIor 100 Residential Units

Chairman’s Circle – Gold$280,000 Total GCIor 70 Residential Units

President’s CircleMinimums*$185,000 Total GCIor 50 Residential Units

Leading Edge SocietyMinimums*$120,000 Total GCI or 35 Residential Units

COMPETITIVE AWARDSNON-COMPETITIVE AWARDS

*Total GCI = Total Adjusted GCI. See Program Guidelines for definition.Additional rules may apply. Regions will be based on NAR’s definition of Northeast, Midwest, South and West regions.

© 2016 BHH Affiliates, LLC. Real Estate Brokerage Services are offered through the network member franchisees of BHH Affiliates, LLC. Most franchisees are independently owned and operated. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.

A W A R D S & RECOGNITIONP R O G R A M2 0 1 6PROGRAMS FOR AGENTS

NON-COMPETITIVE AWARDS COMPETITIVE AWARDS


Good to know.®

Annual Conferences

The Summit Conference provides a multitude of opportunities to network with other top sales professionals and build an incredible referral network.

This exciting annual event is the perfect place to learn the best sales strategies, make strong connections and plan for your successful future.

WHAT YOU CAN EXPECT:

• Exciting locations: The 2018 Conference takes place in San Antonio, Texas.• Learn new skills and advance your industry education to help you work smarter.• Network to build strong new relationships to lead to more referrals and increased sales.• Meet with Vendors and Exhibitors from across the country.• Dynamic, Renowned Speakers & Special Guests will help you learn how to achieve more.• Learn Inside Industry Information with exclusive tips, trends, tools, and strategies to keep you at the top of your game.• Attend special Networking Functions, events, and special theme parties.• Recognize accomplishments with Awards & Recognition Ceremonies.

ANNUAL SUMMIT

ANNUAL SALES CONVENTION

WHY TOP AGENTS ARE JOINING US

Grow your business through one-on-one coaching and professional development.

COACHINGRESOURCEFUL

Help your clients save up to $10,000 when buying a home!*

REWARDSREAL ESTATE

Maximize your earnings with our hybrid compensation plans.

COMPENSATIONREVOLUTIONARY

Join the most recognized brand in the real estate industry.

BRANDRESPECTED

Affiliated Business Arrangement Disclosure: This is to give you notice that PenFed has a business relationship with PenFed Realty, LLC. PenFed Realty, LLC is wholly owned by PenFed and this referral may provide PenFed a financial or other benefit. Set forth below is the estimated charge or range of charges for the settlement services listed. You are NOT required to use the listed provider(s) as a condition for the purchase, sale, or refinance of the subject property. THERE ARE FREQUENTLY OTHER SETTLEMENT SERVICE PROVIDERS AVAILABLE WITH SIMILAR SERVICES. YOU ARE FREE TO SHOP AROUND TO DETERMINE THAT YOU ARE RECEIVING THE BEST SERVICES AND THE BEST RATE FOR THESE SERVICES. Provider/Settlement Service PenFed Realty, LLC/Real Estate Commission. Charge/Range of Charges Charges may range from 1% to 6% of the sales price plus $350.

*Savings are based on the discounts received by Berkshire Hathaway HomeServices PenFed Realty’s clients for using Berkshire Hathaway HomeServices PenFed Realty’s mortgage and title affiliates as compared to purchasing the settlement services from Berkshire Hathaway HomeServices PenFed Realty’s mortgage and title affiliates without retaining the services of Berkshire Hathaway HomeServices PenFed Realty. Terms and conditions apply and are subject to change without notice.

©2017 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Equal Opportunity Employer: m/f/v/d

“In any operation, join up with the best. You will gain from the strengths from those around you.”

- Warren Buffett, Berkshire Hathaway Inc., Chairman and CEO

Partner with a company on aconsistent upward path.

GROWTHREMARKABLE

REV: July 7, 2017 5:00 PM

Good to know.®

A Berkshire Hathaway HomeServices Presentation

INTERNATIONAL EXPANSION UPDATE

Peter TurtzoSVP, International Operations

Good to know.®


FOREIGN BUYER ACTIVITY IN THE U.S. 2015-2016

Good to know.®


WHO’S BUYING U.S. PROPERTY?

Good to know.®


ORIGIN OF FOREIGN BUYERS IN THE MAJOR STATES

Good to know.®


Good to know.®


JUWAI.COM

• All residential listings will appear on Juwai.com.

• Click-to-translate featured on all listings.

• $60 per-lead fee paid by Berkshire Hathaway HomeServices through July ‘17.

• Franchisees and agents may have listings manually translated for $11 per property, eliminating$60 per-lead fee.

Good to know.®


COMPARISONS FOR ANNAPOLIS, MDBHHS INTERNATIONAL WEBSITE SEARCH RESULT

121 Properties 97 Properties

Good to know.®


498 Properties

8 Properties

260 Properties

BHHS INTERNATIONAL WEBSITE SEARCH RESULTCOMPARISONS FOR FAIRFAX, VA

Good to know.®


KELLER WILLIAMS – DC/CAPITOL HILL

• VOW website

• Sales, School and

Neighborhood

reports

• Walk Score and

INRIX Drive Time

• National search in

approx 560 MLSs

• Registration

provides VOW

sold data and

trend analytics

• Full translation,

measurement

and currency

conversion

• IDX website

• School reports

• Limited search in

markets served

• Registration does

not provide sold

data

• No translation

or currency

conversion

Good to know.®


LONG & FOSTER – ALEXANDRIA, VA

• VOW website


Neighborhood

reports

• Walk Score and

INRIX Drive Time


approx 560 MLSs

• Registration

provides VOW

sold data and

trend analytics


measurement

and currency

conversion

• IDX website• School

information• Walk Score and

INRIX Drive Time• Search by Sold

but no trend analysis

• No translation or currency conversion on listings

Good to know.®


TTR SOTHEBY’S – BALTIMORE/FEDERAL HILL

• VOW website


Neighborhood

reports

• Walk Score and

INRIX Drive Time


approx 560 MLSs

• Registration

provides VOW

sold data and

trend analytics


measurement

and currency

conversion

• IDX website• Does not display

listings from other companies

• Not able to search outside their company

• School and Neighborhood report

• Provides a link to their national and international sites

• Registration does not provide sold data

• No translation or currency conversion on listings

Good to know.®


COLDWELL BANKER – ANNAPOLIS, MD

• VOW website


Neighborhood

reports

• Walk Score and

INRIX Drive Time


approx 560 MLSs

• Registration

provides VOW

sold data and

trend analytics


measurement

and currency

conversion

• IDX website• National search• School and

community reports

• Registration does not provide sold data

• Language translation feature available

• International is on another website with measurement and currency conversion

©2017 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.

PenFedRealty.com

REV: July 21, 2017 11:45 AM

Why Berkshire Hathaway HomeServices PenFed Realty

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