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Benefits of Tag Management for Digital Marketers
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Transcript of Benefits of Tag Management for Digital Marketers
DigitalMarketers
Top 10 benefits of TagManagement for
Tags are an essential part of any digitalmarketer’s life as they have to beimplemented and managed for all kindsof software packages used for digitalanalytics, personalization, retargeting,affiliate marketing, and so on.
Tag Management
87 percent of digital marketers believethat tag management is key to theironline success(source: eMarketer)
Significance of Tag Management
Let's have a look atsome practicalbenefits that tagmanagement canbring, especially forthe modern digitalmarketer
Build your ownmarketing cloud(BYOMC)01
The next step after implementing a tag management solutionis to build a data layer.
A data layer acts like a middle platform that connects themultiple application layers (applications of solutions that youuse on your site that require tags) with the experience layers(the places where your users interact with your digitalfootprints).
Explore newinsights02
Using the power of advanced tag management systems ormarketing cloud solutions you can tap into this data to generatenew, correlated insights.
Enables you to make your marketing and software applicationswork in complete synchronization so that you can connect thedots between the visitors and their multi‐device profiles and get astep closer to becoming truly omnichannel.
Boost the speed ofrunning marketingcampaigns03
Due to minimal or no dependency on IT team for running orimplementing tags for marketing campaigns, the wholeprocess becomes extremely fast.
With the use of tag management solutions, digital marketerscan launch campaigns effectively, optimize results faster,test options quickly, and change code instantly whenneeded.
Optimize andenhance04
Over 33 percent digital marketers believe that tagmanagement improves campaign ROI, increasesrevenues, and improves optimization during campaigns.
With the use of TMS, all unnecessary or broken tagsthat pull‐down your website’s performance are removedand are replaced with well‐managed tags that can beedited with ease whenever needed.
Segmentation andpersonalization05
Effective tag management allows you to integrate andcorrelate the data from varied marketing applicationsthat were working independently of each other in thepast.
As customers move from one touch point to the other,all the data gets recorded and can be leveraged fordeveloping deeper customer profiles that can be usedfor better segmentation and personalization.
Increase websiteprivacy06
Tag management solutions make digital privacy processway simpler for website owners as privacy compliance isusually built into the solution.
if you want to make sure that your website followsglobal privacy laws or those of various countries, youcan utilize the tag management solution to do so. Youcan even allow your customers to select their ownprivacy settings.
Moreexperimentation07
Tag management solutions allow digital marketers tonot only conduct A/B or multivariate tests on theirdigital properties but also tag them to measure theresults accurately.
Tag management solutions allow marketers to makereal‐time changes and hence they can course correcttheir marketing strategies with ease and agility likenever before.
Tag managementfor mobile08
In Jan 2015, 55 percent digital marketers in NorthAmerica achieved a somewhat positive effect, while 21percent achieved a very positive effect with the use ofmobile tagging.
As the smartphone usage increase, marketers need toknow how consumers use the medium and optimize theengagement further to increase customer satisfaction;and tag management for mobile will play a crucial role.
Select bettervendors09
A great feature of tag management solutions is that youcan easily create split segmentation for different serviceproviders quickly and start capturing comparativeresults in real‐time.
Now, that’s something a modern marketer must do –base decisions on facts and numbers to opt for the rightvendors.
Reduce digitalmarketing costs10
Tag management solutions can help you measure theperformance of each of your marketing assets and also letyou manage your tags independently, freeing up the ITresources.
A recent study on ROI of Tag Management states that “73percent of respondents feel that using a TMS is more cost‐effective and 45 percent say that it is significantly lessexpensive than manually tagging.”
To concludeDespite the very evident benefits offered by tag
management solutions, the number of companies utilizing
it effectively is still very low.
Good news is that the adoption rate is seeing a positive
swing with the launch of advanced tag management
solutions.
Companies are pleased with the fact that the tag
management tool becomes a transparent marketing
middleware that acts as a common communication
platform for marketers, IT teams, and solution vendors.
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Get in touch with Nabler TagManagement experts
thank you.