Ben Gromicko from InterNACHI [email protected] 303-862-2611 · Google+ YouTube ! You can imaging...
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Transcript of Ben Gromicko from InterNACHI [email protected] 303-862-2611 · Google+ YouTube ! You can imaging...
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Home Inspection Business Course nachi.org/go/3
free, online, open to everyone
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Write a business plan. !
It forces you to think before wasting your precious time and hard-earned money.
!
nachi.org/go/3
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Calculate your pricing. !
nachi.org/go/3 !
Work through the pricing examples in the course.
!Don’t gauge your business by how busy your are, or how many inspections you’re doing this month.
Gauge by how much profit you’ve calculated on making this year.
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Use the Electronic Inspection Agreement System.
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nachi.org/onlineagreement
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Here’s a Branding Exercise. !
The following exercise will help you decide:
• what your brand is, • what your company
stands for, and • what your tagline will be.
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List three areas in which your company is the best, and why: _____________________ _____________________ _____________________
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List three things about your company that everyone should know about: _________________ _________________ _________________
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List the top five benefits for consumers who decide to hire your business: __________________ __________________ __________________ __________________ __________________
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Now, ask five real estate agents what they think are the most important aspects of working with a home inspector: _____________________ _____________________ _____________________ _____________________ _____________________
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Line Up with Your Clients’ Needs. A key to building and maintaining a successful business is offering a service that your clients need. Effectively communicating to your clients that you can deliver exactly what they need is critical.
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62% of American households included at least one pet. !
inspectoroutlet.com/pet-safety-checklist
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nachi.org/radon-measurement-service-provider-online-course
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Conduct Business Online. !
www.bigbeninspections.com !
This example site took only 8 hours with www.weebly.com.
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Stay in Touch with Clients. !
Use a customizable home maintenance newsletter system at nachi.org/homeowner-newsletter
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Facebook Google+ YouTube
!You can imaging many years ago, before Facebook, when your satisfied client would tell a couple friends about their home inspection experience. They’d share about what they thought of your service in passing. There would be very little chance that short conversation would have any significant positive impact on your business. But today, that same satisfied customer can share their experience on Facebook with a hundred of their close friends.
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Get Trained in Customer Service and Communication.
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nachi.org/customer-service-communication
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Increase your company’s “social proof” by showing on your website: !
• the types of inspections most valued by your clients; • “Clients who scheduled this inspection also ordered...”; and • video testimonials from satisfied clients.
!The best way to get the data required to display your company’s social proof is to: !
• get new clients who love your services; • maintain positive relationships with existing clients; and • provide great customer service to both.
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Build Your Business. !
Delegating your job down to someone else is the key to a happy life.
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nachi.org/home-inspection-custom-online-video-
marketing-ad
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nachi.org/login !
Then, “update your profile.” !
Why? nachi.org/inspection-leads
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nachi.org/login !
Then, scroll to “SEO listing tool.” !Having consistent citations across the Web has a significant positive impact for a home inspector's SEO. That's why InterNACHI has developed our Local SEO Listing Tool for Home Inspectors. This tool makes it easy to tie your InterNACHI listing to your Google Places listing, which will help ensure that you get the most benefit possible from your listings on InterNACHI’s “Find an Inspector” page, InspectorSeek, and the thousands of other sites that InterNACHI operates.
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Extra Way 52
Don’t Miss Out on Anything
nachi.org/monthlynewsletter
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Home buyers hire gray hair.
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www.inspectoroutlet.com
