Medical Tourism: Medical Tourism: Redefining Medical Redefining Medical Tourism in Hong Kong
Being Well in Thailand...Medical Tourism Focusing mainly on receiving medical treatment , however,...
Transcript of Being Well in Thailand...Medical Tourism Focusing mainly on receiving medical treatment , however,...
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Being Well in Thailand
Assistant Professor Dr. Pansak Sugkraroek
Bumrungrad International Hospital
Hospitalization
Treatment
Medical Investigation
Integrated Wellness
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Medical Tourism VS Wellness Tourism
• Medical Tourism is still the main target in Thailand
• Wellness Tourism is going to surpass Medical Tourism soon
Source : (SCB EIC), 2017
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REACTIVE Medical Paradigm Wellness Paradigm PROACTIVE
Medical Tourism VS Wellness Tourism
Poor Health Health Continuum Optimal State Of Well being
Treat & cure illness Maintain & improve health
Corrective Preventive
Episode Holistic
Clinical-responsibility Individual responsibility
Compartmentalized Integrated into life
Source : Global Wellness Institute 2014
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Medical Tourism
Focusing mainly on receiving medical treatment , however,
leisure activities and sight seeing are slightly included
Wellness Tourism
Focusing mainly on wellness, rehabilitation or enhancing health
to optimum level
Medical Tourism VS Wellness Tourism
Source : Global Wellness Institute 2014
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What do Wellness travelers seeks ?
• Health Enhancement: Aesthetic Spa, Healthy eating, Fitness
• Mind-Body : Yoga, Tai Chi
• Spiritual : Meditation
• Stress Therapy
• Eco & Adventure
Source : Global Wellness Institute 2014
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Thailand Medical Tourism Hospital
Bumrungrad International Hospital Samitivej Hospital
Bangkok Dusit Medical Hospital
Source : Global Wellness Institute 2014
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Wellness in Thailand
Chivasom
The Pavana Chaing Mai Resort
The Sanctuary Spa Resort Koh Phangan
Aksorn Rayong Resort
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World Best Hospital 2018
Source : Global Wellness Institute
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Wellness : Next Destination in Thailand
Bumrungrad International
• has been awarded as “World Best Hospital for Medical Tourists 2018 ” by The Medical Travel Quality Alliance (MTQUA)
• 2018 Asia Pacific Healthcare & Medical Tourism Awards offered 10 awards to Bumrungrad Hospital
Vitallife Wellness Center
• 1st Wellness Center in the world to be accredited by DNV GL’s International Accreditation Standard for Out Patient Specialist Center
• 1st Anti-Aging and Wellness in Southeast Asia
• Winner 2017-2018 Best Integrated Health and Wellness Provider of the year in Asia Pacific
Source : Global Wellness Institute 2014
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Integrated Wellness Tourism
Source : Global Wellness Institute 2014
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Top ten wellness tourism Market in Asia Pacific
Source : Global Wellness Institute
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Spa – Main Health Tourism in Thailand ?
Source : Global Wellness Institute
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Hotel Spa - a growing business in Thailand
Chivasom
Aksorn Rayong Resort
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8.70%
6.20%
5%
4.90%
2.20%
12.50% 60.40%
Contribution of international Visitors at Private Hospitals in Thailand
Myanmar USA UK Japan Cambodia Middle East Others
Source : www.bltbangkok.com
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We expect to have more than 3.42 millions visits from international patients in 2018
2,500,000 visits
920,000 visits
Source : www.bltbangkok.com
2,500,000
920,000
Medical Tourism/Visit EXPAT/Visit
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China is our main target !! Contribution to Growth from East Asia Tourists
We expect to have more than 40,000 visits from Chinese tourists visiting our hospitals in Thailand. Top 2 interested treatments are : 1. Infertility 2. Aesthetic
Our competitors for Chinese market !!
Japan South Korea Malaysia Source : The Pacific Asia Travel Association (PATA)
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Service model should allows for a lifelong ability to manage wellness for a sustainable growth
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strengths & weakness
strengths weaknesses
people
operations
others
Best
Transportation
Hub
Thai Hospitality Lack Innovation Unclear Superiority
Marketing Effort
Insufficient Information
International
Standard Medical Hub
Experts in
Wellness
Doctors/Health care personal
. Lack of proper
knowledge & Management
High Turnover
Silo Working – Lack of Passion
Limited
Flexibility in Innovation
Integration Hiccups
Destination
Spa
Neutraceutical
Government
policy
Integrative
Service Potential
.
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Thank you