Become a Key Person of Influence with Social Media

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description

Here's my slides from a speaking gig where I presented on becoming a key person of influence with social media.

Transcript of Become a Key Person of Influence with Social Media

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Microphone Seminars Microphone Seminars Coming to a Town Near Coming to a Town Near

You!You!

• Come learn the ‘POWER’ of the microphone• You too can make 30 pounds, in 30 days or

less using a microphone• Microphone Wealth Creation Master-Class• 101 ways to use a microphone

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ZZeroero MMomentoment OOff TTruthruth

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Small is BusinessSmall is BusinessBIGBIG

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Michelle PhanMichelle PhanMakeup ArtistMakeup Artist

500,000,000 views

830,000 fans

247,000 followers

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GoyteGoyte

42,000,000 views

Walk Off The Walk Off The EarthEarth

24,000,000 views

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Phillip De Franco TVPhillip De Franco TVCommenting on Daily NewsCommenting on Daily News

782,000,000 views

400,000 fans

560,000 circles

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Customers are Customers are NowNow Your Your Marketers…. Marketers…. EmpowerEmpowerThem!Them!

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B2C, tribe engagement

Be your own PR star

You’re in charge

Listening & research

B2B, joint ventures

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My Top 5 Take-Away TipsMy Top 5 Take-Away TipsRepetition creates your reputation!! Take your pitch & message & ensure it’s replicated across all your social media profiles & collateral.

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My Top 5 Take-Away TipsMy Top 5 Take-Away TipsContent + Community = The New Currency!! Take your e-books, whitepapers, articles, blogs, videos & syndicate them across the web.

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My Top 5 Take-Away TipsMy Top 5 Take-Away TipsDon’t write cheques with social media that your business can’t cash!!In other words don’t generate leads from social media without a strategy for converting them into sales. Social media should form part of your product funnel.

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My Top 5 Take-Away TipsMy Top 5 Take-Away TipsSecure your online real estate!! Make sure you have secured your personal name, your business name & if you have kids, their names too on the web.

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My Top 5 Take-Away TipsMy Top 5 Take-Away TipsLook left, look right, look left again!! Who services your target market before, during & after you? Establish relationships with them on social media & look for joint venture opportunities.

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Social Media ROISocial Media ROIDatabase & Leads

Higher sales conversion

Average spend & price increases (think ZMOT)

Extended life of customer

Business value & goodwill increases

Waste reduction via customer research & feedback

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Which Outcome Do You Want?Which Outcome Do You Want?

Learning to Learning to SingSing is the Key! is the Key!

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