Become the Smartest Person at Your Association with Google Analytics
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BECOME THE SMARTEST PERSON AT YOUR ASSOCIATION WITH GOOGLE ANALYTICS
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Transcript of Become the Smartest Person at Your Association with Google Analytics
BECOME THE SMARTEST PERSON
AT YOUR ASSOCIATION WITH GOOGLE ANALYTICS
SaaS Company1996
Trade Associations and Chambers of Commerce
Benji CraigDIRECTOR OF DIGITAL MARKETING@ben j i c ra ig
ALBERT EINSTEIN
EXECUTIVES AND LEADERS OF TOP ASSOCIATIONS
TOP ISSUES
FAST COMPANY
TOP ISSUES
#1The fundamental model
of membership is in question
New vs. ReturningGOOGLE ANALYTICS REPORT
Landing PagesGOOGLE ANALYTICS REPORT
INSANITY: doing the same thing over and over again and expecting different results.
- ALBERT EINSTEIN
DO YOU HAVE GA INSTALLED ON YOUR WEBSITE?
SURVEY
TOP ISSUES
#2The adoption of private
sector business practices
Mobile Performance ReportGOOGLE ANALYTICS REPORT
Audience OverviewGOOGLE ANALYTICS REPORT
Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.
- ALBERT EINSTEIN
IS YOUR WEBSITEMOBILE FRIENDLY?
SURVEY
TOP ISSUES
#3Talent
Organic SearchGOOGLE ANALYTICS REPORT
Search Analytics (beta)GOOGLE WEBMASTER TOOLS
Demographics: OverviewGOOGLE ANALYTICS REPORT
Education is what remains after one has forgotten what one has learned in school.
- ALBERT EINSTEIN
TOP ISSUES
#4Competitive intelligence
Referral TrafficGOOGLE ANALYTICS REPORT
Google SearchADVANCED
Google SearchADVANCED
Google SearchADVANCED
Google SearchADVANCED
You have to learn the rules of the game. And then you have to play better than anyone else.
- ALBERT EINSTEIN
WHAT IS YOURBOUNCE RATE?
SURVEY
TOP ISSUES
#5Disruption of members’
business
Content DrilldownGOOGLE ANALYTICS REPORT
Framed ContentEXAMPLE
Framed ContentEXAMPLE
The true sign of intelligence is not knowledge but imagination.
- ALBERT EINSTEIN
TOP ISSUES
#6Driving uptake in a competitive world
Network ReferralsGOOGLE ANALYTICS REPORT
followerwonkSOCIAL TOOL
followerwonkSOCIAL TOOL
followerwonkSOCIAL TOOL
followerwonkSOCIAL TOOL
Try not to become a man of success, but rather try to become a man of value.
- ALBERT EINSTEIN
WHAT IS YOUR BIGGEST QUESTION REGARDING YOUR WEBSITE?
SURVEY
Google ChannelsADDITIONAL RESOURCES
• Google Analytics Blog• Google Analytics Help Center• Google Analytics Academy• Google Analytics Solutions Gallery• Google Analytics URL Builder• Google Analytics on YouTube• Google Analytics on Facebook• Google Analytics on Twitter
WebLink InternationalASSOCIATION MANAGEMENT SOFTWARE SOLUTION
• ONE web-based centralized database
• Prospects, members, non-members and all reps in same system
• Financials, events, email, committees, website, reporting
Thank you!
WebLink International, Inc.3905 West Vincennes Road, Suite 210
Indianapolis, IN 462681-877-231-4970
www.weblinkinternational.com
