Because content matters

Because content matters Futurity Media - Confidential

Stewart Baines, Futurity Media

Because content matters

20/11/2013


Quality content since 2002

Hello. We are a boutique content marketing agency.

We help technology firms improve their marketing.

What makes us special is our subject-matter expertise.

We understand the tech business and we’re not afraid to get our hands dirty.

1/3 of US B2B marketing budgets is spent on content marketing.

(Source: Content Marketing Institute)


What we doWe design, create & distribute compelling digital content

We create simple, precise and engaging content, ranging from infographics and blogs through to videos and newsletters. We also help tech companies to develop their messages, figure out the best formats, promote and distribute the content.


Joined-up content marketing

White-papers & collateral

Infographics & presentations

Blogging & social media

Digital marketing, advertising & PR

Web content & design

Messaging & campaign planning

Our services


Content connects

The top six areas where businesses use content marketing

Source: Organizational Goals for Content Marketing B2B Content Marketing: Benchmarks, Budgets and Trends,

MarketingProfs/Junta42


Our recent clients

Long-term content partnership with Orange, developing web, magazines, white papers and blogs

Working with TelecityGroup to develop content for its website, along with brochures and fact sheets

Helping Alcatel-Lucent market its small cell, LTE and fixed line infrastructure with a range of materials

Involved in a total overhaul of Siemens Enterprise Communications’ website and content for social media

Supporting EMC with white papers around infrastructure management and ITIL

Ongoing work developing case studies, white papers, fact sheets, brochures for ATI network provider


Our recent clients

Infographics, blogs and white papers for leading network equipment provider

Responsible for producing content for equipment makers regular customer newsletter

Series of brochures, case studies, white papers and factsheet for specialist TETRA operator

Case studies, brochure, reports and content support for global mobile organisation

White papers and vertical market positioning to support business communications including M2M

Worldwide event coverage including on-location live tweeting and blogging


Our family & friends

ManagersLead projects, generate content

ContentSpecialist writers and bloggers

PartnersDesign, promote and amplify

Stewart Baines Anthony Plewes

Steve Harris

Danny Bradbury

Glenn Le Santo Jon Evans

Mark JackelUN-TITLED

Andrew DurkinMUSTARD PR

Mischa Weston-GreenMW DIGITAL


The Futurity advantage

Tech expertise – understand complex technologies and market dynamics

Very experienced professionals – all consultants have 10+ years experience

Worked with some of the biggest names in technology

Broad range of marketing skills in-house, even wider range through our strategic partners

Attention to detail – we don’t cut corners


Getting started

Identify your goalsLead gen, market education, brand awareness, new product or service buzz

Tailor your messagesDifferent audiences mean different approaches. Ask ‘how does my service solve customer challenges?

Develop your content planKnow what you want to say, who to and how. Then create your content


Example: Orange Infographics Communicate complex ideas in a simple way


Infographic for next generation machine to machine communications


BriefDemonstrate that Orange Business Services is an innovate service provider and understands cutting edge technology.

SolutionA range of infographics produced in multiple languages (English, French, Portuguese, Spanish, Chinese) and formats used by Orange social media channels, blogs and account managers.

ResultsOver 12 produced to date, many with thousands of views and shares on networks like Slideshare. The NFC infographic was viewed over 10,000 times on Slideshare and generated over 100 new business leads.

M2M is smart


The new workspace makes businesses more agile, cost effective and able to react quickly worldwide.


Collaborative workspaces


Infographic informing readers about how ehealth can improve quality of life for seniors


Ehealth for an aging world


Alcatel infographicsBe informal, explore ideas, reach new audiences, generate new leads


Alcatel-Lucent: an introduction to metrocells


Metrocell deploymentsBriefSupport Alcatel-Lucent’s marketing activity at Mobile World Congress 2013 for metrocells, 4G LTE and mobile data plans.

SolutionFive infographics to support these topics, using ALU branding. Infographics were distributed to press, promoted on social media and most importantly given to attendees as hand-outs.

ResultsThe infographics clearly promote ALU expertise and industry thought-leadership. Well received by customers and the media, we have subsequently produced 10 infographics in 2013.


Smartplan for service management


Web site relaunchRefresh your web site content, revise the site architecture, rethink the user journey


Orange Business Services: Complete website overhaul involving content design, production and approval


BriefWork with in-house programmers top develop a brand corporate new site, consolidating over 5000 pages down to 200.

SolutionFuturity acted as main point of contact with marketing content owners to produce all of the English language content

Results As a trusted partner, we were able to keep the complexity of this large-scale content production and approval away from the busy web team. We project managed and wrote the entire English site in 6 months.

Web site relaunch


Customer commsReach out to your customers, demonstrate your thought-leadership, influence through information


Orange Business Services: Complete website overhaul involving content design, production and approval


BriefEducate customers on the expanding range of Orange Business Services’ solutions, demonstrate that network operators understands the wider IT issues impact the CIO.

SolutionHigh-quality quarterly publication mailed to 17,000 senior IT executives worldwide. Futurity plans the content, interviews execs and experts, and writes the entire magazine.

ResultsIncreases awareness of Orange Business Services’ solutions and capabilities, influences them to adopt new technologies. Email version has click-through-rate of 15%.

Real Times magazine


Blogs & social mediaBe informal, explore ideas, reach new audiences, generate new leads


Wilson Street: home of small cells Brief

Alcatel-Lucent wanted to change the industry perception of a technology (small cells) while positioning itself as a leader in this new market

SolutionDevelop a blog that would be a leading information resource. Mix articles from leading journalists with commentary and insight from Alcatel-Lucent experts. Futurity has been managing Wilson St since 2010, responsible blog management, editorial, promotion and site design.

ResultsWilson Street was a top 3 site for all things femtocells and shortlist for the Small Cells Forum’s Presidents Prize. Over 200 blogs have been published, 10 infographics and close links to leading independent bloggers.


Thank youFuturity Media +44 (0) 207 354 [email protected] Britannia Row, London, N1 8QH

Because content matters

Marketing

Transcript of Because content matters