Beauty Lotions Market Survey- Kinshasa - DRC
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Transcript of Beauty Lotions Market Survey- Kinshasa - DRC
By Abdul Gafoor
LOTIONS MARKET SURVEY
Kinshasa is very big lotions market. Body & Face lotion sells here like any thing. 3 Years back Government
banned the products with Hydroquinone. Still there are some lotions with hydroquinone are available in
market. Some local cosmetics companies took the permission from the government to sell the lotions with
hydroquinone for some time. Some 21 brands are available in market with hydroquinone.
There are some brands selling well without hydroquinone manufactured locally. The below is the
information about the lotions without hydroquinone.
LOTIONS WITHOUT HYDROQUINONE.
1. There are 44 brands available in market.
2. Twenty seven (27) brands are manufactured in Kinshasa.
3. Six (6) brands are imported from South Africa.
4. four (4) brands are imported from USA.
5. Three (3) brands are imported from Ivory Coast.
6. Each one (1) from Canada, Spain, London, Spain.
7. The pack sizes ranges from 90 ml to 1 liter.
NO OF BRANDS PER PACK SIZE
PACK
SIZE
90
ml
100
ml
125
ml
130
ml
150
ml
170
ml
175
ml
200
ml
225
ml
250
ml
275
ml
300
ml
330
ml
350
ml
354
ml
400
ml
437
ml
500
ml
550
ml
600
ml
1
litre
NO OF
BRANDS 1 3 3 1 2 2 1 10 1 10 4 8 1 3 1 2 1 7 1 2 1
From the above chart, it is clear that 200ml, 250ml, 300ml and 550 ml are having more brands and selling
more as per the market report.
200 ml MARKET SURVEY REPORT
There are 10 brands available in market.
By Abdul Gafoor
Out of 10 brands, 6 brands are manufactured in Kinshasa.
3 are from South Africa and 1 is from Ivory Coast.
The price ranges from $ 0.39 to $ 2.16.
All locally manufactured price ranges between $ 0.50 to $0.60
LOTION WITHOUT HYDROQUINONE
BRAND NAME $ MANUFACTURED
1 BELLE 0.39 KINSHASA
2 DEAR HEART 0.50 KINSHASA
3 TOP SOCIETY 0.50 KINSHASA
4 BABIYA 0.54 KINSHASA
5 BOUDCHOU 0.54 KINSHASA
6 CLERE 0.60 SOUTH AFRICA
7 FAMILIA 0.77 IVORY COAST
8 MISS AFRICA 0.92 KINSHASA
9 DAWN 1.25 SOUTH AFRICA
10 VASELINE Intensive care 2.16 SOUTH AFRICA
250 ml MARKET SURVEY REPORT
There are 10 brands available in market.
Out of 10 brands, 5 brands are manufactured in Kinshasa.
1 from South Africa
1 from Ivory Coast
2 from USA
1 from London
The price ranges from $ 0.39 to $1.88.
All locally manufactured price ranges between $ 0.39 to $0.51
LOTION WITHOUT HYDROQUINONE
No BRAND 250 ml MANUFACTURED
1 NATURAL 0.39 KINSHASA
2 HAITI 0.39 KINSHASA
3 TOP BABY 0.44 KINSHASA
By Abdul Gafoor
4 BELLE 0.47 KINSHASA
5 CHIC BEBE 0.47 KINSHASA
6 BODY TALK Natural Honey 0.51 LONDON
7 AQUADERMA 1.16 USA
8 CLEAR TONE 1.72 IVORY COAST
9 DAWMY 1.81 USA
10 TOP SOCIETY NATURALS 1.88 SOUTH AFRICA
250 ML BRAND WISE RETAIL SALES PRICE
0.39 0.39 0.44 0.47 0.47 0.51
1.16
1.721.81 1.88
0.00
0.20
0.40
0.60
0.80
1.00
1.20
1.40
1.60
1.80
2.00
NA
TU
RA
L
HA
ITI
TO
P B
AB
Y
BE
LLE
CH
IC B
EB
E
BO
DY
TA
LK
Natu
ral H
oney
AQ
UA
DE
RM
A
CLE
AR
TO
NE
DA
WM
Y
TO
P
SO
CIE
TY
NA
TU
RA
LS
300 ml MARKET SURVEY REPORT
There are 8 brands available in market.
Out of 8 brands, 6 brands are manufactured in Kinshasa.
1 from South Africa
1 from Ivory Coast
The price ranges from $ 0.47 to $2.63.
All locally manufactured price ranges between $ 0.47 to $1.22
LOTION WITHOUT HYDROQUINONE 300 ML
N° BRAND NAME 300 ml MANUFACTURING COUNTRY
1 HAPPY BIRTHYDAY 0.47 KINSHASA
2 LAIT VERLON 0.53 KINSHASA
3 BAMBINO 0.54 KINSHASA
4 BEBE & MAMAN 0.57 KINSHASA
5 TOP CLASS 0.86 KINSHASA
6 MISS AFRICA 1.22 KINSHASA
7 72 HEURES 2.38 IVORY COAST
8 RAPID CLAIR 2.63 SOUTH AFRICA
By Abdul Gafoor
300 ml BRAND WISE RETAIL SELLING PRICE
0.47 0.53 0.54 0.57
0.86
1.22
2.382.63
0.00
0.50
1.00
1.50
2.00
2.50
3.00
HA
PP
Y
BIR
TH
YD
AY
LA
IT
VE
RLO
N
BA
MB
INO
BE
BE
&
MA
MA
N
TO
P C
LA
SS
MIS
S
AF
RIC
A
72 H
EU
RE
S
RA
PID
CLA
IR
500 ml MARKET SURVEY REPORT
There are 7 brands available in market.
Out of 7 brands, 4 brands are manufactured in Kinshasa.
1 from South Africa
1 from Ivory Coast
I from Canada
The price ranges from $ 0.95 to $2.63.
All locally manufactured price ranges between $ 0.47 to $4.13
LOTION WITHOUT HYDROQUINONE 500 ML
N° BRAND NAME 500 ml MANUFACTURING COUNTRY
1 BELLE 0.95 KINSHASA
2 GIRL FRIEND 1.20 SOUTH AFRICA
3 BABIYA 1.28 KINSHASA
4 BOUDCHOU 1.28 KINSHASA
5 FAMILIA 1.60 IVORY COAST
6 MISS AFRICA 1.99 KINSHASA
7 NAOMI 4.13 CANADA
By Abdul Gafoor
500 ML RETAIL SELLING PRICE
0.951.20 1.28 1.28
1.60
1.99
4.13
0.00
0.50
1.00
1.50
2.00
2.50
3.00
3.50
4.00
4.50
BELLE GIRL
FRIEND
BABIYA BOUDCHOU FAMILIA MISS
AFRICA
NAOMI
SOME ANALYSIS ABOUT LOTIONS WITH HYDROQUINONE.
LOTION WITH HYDROQUINONE
N°
BRAND
NAME
PACK SIZE MANUFA
CTURING
COUNTRY 100
ml
110
ml
125
ml
150
ml
170
ml
190
ml
200
ml
250
ml
270
ml
275
ml
280
ml
300
ml
350
ml
500
ml
1 TOP LEMON
PLUS 0.57 0.81 KINSHASA
2 ELEGANCE
LEMON PLUS 0.5 0.56 KINSHASA
3 LEMON CLAIR 0.62 KINSHASA
4 PRINCESS 0.41 KINSHASA
5 TOP CLAIRE
PLUS 0.54 1.09 1.81 KINSHASA
6 CITROLIGHT 0.56 0.82 1.16 KINSHASA
7 TEINT CLAIR 0.56 KINSHASA
8 CLAIRMEN 0.56 0.82 1.16 1.84 KINSHASA
9 CAROLIGHT 0.56 0.82 1.16 1.84 KINSHASA
10 ELEGANCE
CLAIR 0.41 0.82 KINSHASA
11 ELEGANCE 0.36 0.42 0.73 KINSHASA
12 LA REINE DE
CLAIR 0.41 KINSHASA
13 SUPER CLAIR 0.41 0.85 KINSHASA
14 COCO CLAIRE 0.41 0.62 0.89 KINSHASA
15
RICO SKIN
LIGHTENING
LOTION 0.46 KINSHASA
By Abdul Gafoor
16 EXTRA CLAIR 0.61 0.87 KINSHAS
A
17 MIKI 0.51 KINSHAS
A
18
PERLE
CLAIRE 0.56 0.82 1.16 KINSHAS
A
19 MAXI CLAIRE 0.47 KINSHAS
A
20
MIKI CLAIR
PLUS 0.41 0.87 KINSHAS
A
21 SKIN LIGHT 9.63 IVORY
COAST
1 2 6 8 2 2 5 2 1 1 1 5 4 3
There are 21 brands selling with different SKUs.
Only one brand of 250 ml with hydroquinone is imported from Ivory Coast. All other are manufactured in
Kinshasa.
There is some difference in pack sizes selling with hydroquinone and without hydroquinone.
125 ml, 150 ml, 200ml, 300 ml and 350ml are selling more with hydroquinone.
Where 200ml, 250ml, 300ml & 350ml are are selling more without hydroquinone.
SUGGESTED RETAIL SELLING PRICE AND SKUs FOR OUR LOTIONS
1 100ML $ Below 0.35
2 200 ML $ Below 0. 50
3 300 ML $ Below 0. 95
MARKET SIZE
Around 80000 to 90000 cartons of Lotions will be sold in Congo. From this 60% will be sold in Kinshasa.
Each carton price on an average is $ 20. Then the total market size is $ 1,600,000. Kinshasa market share will
be $ 1,080,000.
At present in Kinshasa lotions with hydroquinone are selling more than without hydroquinone. Imported
brands are more in without hydroquinone range.
The top 3 selling brands sale in Congo will be around 40000 to 45000. All below are with hydroquinone.
1. TOP CLEAR.
2. EXTRA CLEAR.
3. ELEGENCE CLEAR.
Without hydroquinone
1. BELLE
2. GIRL FRIEND
3. FAMILIA
Regards
Gafoor