BEAUTY ‘N’ BRAIDS SALONAnna Mulamba

THE PROBLEM

Young adults are not booking appointments at the salon, only regular patrons of the salon; generally older

women, parents, and their younger children.

THE SOLUTION

Create an online presence for the salon, that allows young adults to discover the salon, understand why it is better than competitors and book an appointment.

THE OBJECTIVE

To make Beauty ‘N’ Braids the first pick for frugal men and women seeking traditional African American styles

THE STRATEGY

To convince young adults to book an appointment at Beauty ‘N’ Braids instead of a competing salon

because Beauty ‘N’ Braids is professional, affordable, and offers community.

THE KEYWORDSQualityEfficiency ExperienceAffordabilityEncouragementConfidenceCommunityExcitementCreativityOriginality

COMPETITIVE SURVEYFindings:● Not much color in

braiding salon sites● Not much of a narrative

for the flow of the sites● Bubbles salon uses a lot

of color and seems more appealing

TARGET AUDIENCEMen and Women

Aged 18-35Salary < $85,000 per year

AUDIENCE SURVEYFindings:● Use of real people in their

imagery● Big high quality pictures● Great use of white space● Pops of color, some use

vibrant color throughout

MOODBOARDFeel:Grungy Femininity

MOODBOARDFeel:Sisterhood and Encouragement of True Self

MOODBOARDFeel:Unapologetic Happiness and Confidence

LOW FIDELITY WIREFRAMETop Middle Bottom

TYPOGRAPHY

COLOR STUDY

HIGH FIDELITY WIREFRAMETop Middle Bottom

LET’S TAKE A LOOK:Prototype

THANK YOU!

Anna MulambaSenior Designer at DivvyCloud

amulamba10@gmail.comannamulamba.com

VIS 15 GA